Visibility. Marketing. Advisory.

Tag: management

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Copywriting

Copywriting Productivity Tools to Boost Your Writing

Post author By Michel Fortin
Post date November 28, 2020

These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]

SEO

How to Create Awareness With Your Content Funnel

Post author By Michel Fortin
Post date October 23, 2020

Marketing awareness stages in content funnels and SEO.

To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.

Tags adhd, awareness, blog, buyer awareness, content, content funnel, formula, funnel, leadership, management, market awareness, marketing, marketing funnels, oath, problem, stages of awareness, tool

Productivity

Rip Up Your To-Do List And Use This Instead

Post author By Michel Fortin
Post date August 9, 2020

I’ve used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I’ve probably used it. And each time, I keep coming back to one. It has been my favourite method for a long time. The reason is simple: […]

Tags management, online marketing, project manager, relationship

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Copywriting

How I Write Copy in Seven Steps

Post author By Michel Fortin
Post date April 16, 2015

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]

Tags blog, bullets, client, copywriter, copywriting, credibility, cro, flow, formula, guarantees, headline, interview, language, management, methodology, organization, project management, reader, Research, selling, structure, success, tips, writing

Copywriting

How to Hook (More) Copywriting Prospects

Post author By Michel Fortin
Post date May 14, 2012

The other day, an aspiring copywriter asked me a question that I hear all too often: “How do I distinguish myself from other copywriters?” The answer is not an easy one. It takes some thought, some time, and perhaps some inspiration. But time after time, I have found that most people tend to overlook one […]

Copywriting

Write Magnetic Headlines With These 7 Tips

Post author By Michel Fortin
Post date September 30, 2009

I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]

Books

The Death of The Salesletter

Post author By Michel Fortin
Post date September 7, 2009

In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.

Thank you!