In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]
Today, Sylvie and I stumbled onto another bad “Internet marketing sin” perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.” When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which […]