Blog and Resources

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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seoplus+ digital marketing agency

I’m The New Director of Search Marketing at seoplus+

I'm the new Director of Search Marketing at seoplus+ digital marketing agency that's also a Google Premier Partner, Facebook Partner, and Shopify Partner.
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chest, trunk, treasure

How to Get Backlinks? Stop Chasing Them

One of the most common tactics for SEO, and it's something that a lot of SEO experts swear by, is building backlinks. SEO backlinks don't have to be painful.
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search, internet, online

What is “Search Intent” and Why is it Important?

With SEO, plastic surgeons can provide good content and user experience. But it won't generate results if the content doesn't match the user's search intent.
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Creating a plastic surgery SEO content strategy based on analysis and smart decisions.

Why You Need a Plastic Surgery SEO Content Strategy [Guide]

Plastic surgeons need an SEO content strategy. Here's how to create one using keyword research, competitive analysis, a content audit, and content planning.
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create content silos for better SEO

The Right Content Architecture For Plastic Surgeons

Plastic surgeon websites are often disorganized. Having the right content architecture helps plastic surgery SEO by making information easy to find and consume.
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SEO tools for plastic surgery

What SEO Tools Do I Use With Plastic Surgery?

Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with plastic surgery SEO.
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Google, SEO, and implicit feedback as a ranking factor

Are Domain Name Keywords Ranking Factors for SEO?

Are domain name keywords ranking factors? Specifically, do keywords in the domain name itself as well as a keyword-driven TLD help SEO? Google provides clues.
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Of All Marketing Skills, Which One is The Most Important? 1 | marketing skills

Of All Marketing Skills, Which One is The Most Important?

Of all marketing skills, which one is the most important? SEO? PPC? Copywriting? Advertising? Web design? Social media? There is one that trumps everything.
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SEO consultant, UX design, and CRO marketing consulting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I'm often asked why. Shady clients and losing my entire family played a major role. Here's the full story.
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Michel Fortin Marketing Consultant