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SEO

The Most Overlooked Growth Driver in SEO: Branding

Something a lot of marketers tend to ignore these days is branding. SEO experts are just as much to blame. In fact, branding is an often overlooked component in SEO. In the ever-evolving organic visibility landscape, establishing a strong and enduring presence requires a strategic focus on branding. Throughout my career, I found that building […]

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SEO

User-First SEO: How to Grow Your Visibility By Focusing Less on Google’s Algorithms

SEO often tries to be Google-friendly or user-friendly. Stop chasing the algorithm and increase your visibility with user-first SEO instead.

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SEO

SEO Will Get You Rankings, But SXO Will Get You Results

SEO is less about keywords and backlinks. With the help of AI, SEO is more about search experience optimization or SXO, where quality content and UX dominate.

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Marketing

3 Major Web Shifts That Prompted the Google Analytics 4 Model

Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now.

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SEO

How Negative Reviews Affect Your Reputation and Your SEO

Negative reviews affect your reputation and your SEO. Instead of ignoring or attacking them, here’s how to manage, improve, and grow your online reviews.

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SEO

Fresh Content Helps Your SEO, But Stale Content Can Hurt It

Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.

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SEO

Semantic SEO and Why Rankings Are Terrible Metrics

Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO.

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SEO

Headless SEO and What it Means to Your Business

The headless CMS is becoming popular for many businesses. But traditional and javascript SEO are not enough. Introducing headless SEO.

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SEO

The Death of Keywords and The Rise of Topics in SEO

Keywords are outdated. Modern SEO pays less attention to keywords and more to topics of interest to the user, not the search engines.