I’ve been a marketing consultant for the better part of 35 years. Today, I work with Consulting Success® as their Head of Growth. Both in my consulting work and my role within the world’s leading training organization for consultants, a common question we get is: “How do you price your work and ongoing retainers?” Let […]
Something a lot of marketers tend to ignore these days is branding. SEO experts are just as much to blame. In fact, branding is an often overlooked component in SEO. In the ever-evolving organic visibility landscape, establishing a strong and enduring presence requires a strategic focus on branding. Throughout my career, I found that building […]
SEO often tries to be Google-friendly or user-friendly. Stop chasing the algorithm and increase your visibility with user-first SEO instead.
SEO is less about keywords and backlinks. With the help of AI, SEO is more about search experience optimization or SXO, where quality content and UX dominate.
Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now.
Negative reviews affect your reputation and your SEO. Instead of ignoring or attacking them, here’s how to manage, improve, and grow your online reviews.
Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.
Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO.
The headless CMS is becoming popular for many businesses. But traditional and javascript SEO are not enough. Introducing headless SEO.