SEO Tips, Resouces, and More

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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Creating a plastic surgery SEO content strategy based on analysis and smart decisions.

Why You Need a Plastic Surgery SEO Content Strategy [Guide]

Plastic surgeons need an SEO content strategy. Here's how to create one using keyword research, competitive analysis, a content audit, and content planning.
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create content silos for better SEO

The Right Content Architecture For Plastic Surgeons

Plastic surgeon websites are often disorganized. Having the right content architecture helps plastic surgery SEO by making information easy to find and consume.
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SEO tools for plastic surgery

What SEO Tools Do I Use With Plastic Surgery?

Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with plastic surgery SEO.
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Google, SEO, and implicit feedback as a ranking factor

Are Domain Name Keywords Ranking Factors for SEO?

Are domain names ranking factors? Specifically, do keywords in the domain name itself as well as a keyword-driven TLD help SEO? Google provides some clues.
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What's The Most Important Marketing Skill? 1 | marketing skill

What’s The Most Important Marketing Skill?

Is the most important marketing skill SEO? PPC? Copywriting? Advertising? Web design? Social media? It's none of those. But there's one that trumps everything.
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SEO consultant, UX design, and CRO marketing consulting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I'm often asked why. Shady clients and losing my entire family played a major role. Here's the full story.
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passages ranking SEO and content labyrinths

Is Passages Ranking SEO a Thing?

Is passage rankings SEO possible? No. But you can help Google understand your content better by structuring your content to identify relevant passages.
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local SEO, street map, map, plastic surgery SEO for locations

4 Local SEO Tips to Boost Your Visibility Locally

Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here's how patients can find your plastic surgery clinic.
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stop words, SEO, ranking, content

Can Some Words Stop You From Ranking?

Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.
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What's better for video seo: self-hosted or YouTube?

Will Hosting My Own Videos Improve SEO?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.
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Michel Fortin Marketing Consultant