Ask Michel Episode 7 – Build Credibility Through Backlinks 2

Ask Michel Episode 7 – Build Credibility Through Backlinks

In this new episode of #AskMichel, I discuss what I think about building backlinks. Yes, backlinks are important for SEO. They are an important ranking factor and a must-have your arsenal of digital marketing efforts. But as a professional who wants to drive targeted, qualified, easier-to-sell traffic to your website, begging people to link back to you seems …

Ask Michel Episode 7 – Build Credibility Through Backlinks Read More »

Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning 3

Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning

In this episode of #AskMichel, I talk about the power of implication over specification. When you make a claim, it’s suspect at best and boastful at worst. But when you imply that which you’re claiming, or imply something that can be interpreted as such through its #metamessage, then you have a far better chance to …

Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning Read More »

Ask Michel Episode 1 - How to Claim Superiority? 7

Ask Michel Episode 1 – How to Claim Superiority?

In this first episode of #AskMichel, I tackle the question that many professionals (e.g., doctors, lawyers, etc) have with their marketing, which is: “How does one claim superiority over their peers without breaking any licensing rules or regulations?” Most professionals cannot claim superiority and are often stuck when they talk about a process, procedure, or …

Ask Michel Episode 1 – How to Claim Superiority? Read More »

Hi, I'm Michel!

I share tips for entrepreneurial professionals on how to attract, win, and retain ideal clients.

Get these in your inbox.

Strategic marketing consultant Michel Fortin