SEO often tries to be Google-friendly or user-friendly. Stop chasing the algorithm and increase your visibility with user-first SEO instead.
SEO is less about keywords and backlinks. With the help of AI, SEO is more about search experience optimization or SXO, where quality content and UX dominate.
Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now.
Negative reviews affect your reputation and your SEO. Instead of ignoring or attacking them, here’s how to manage, improve, and grow your online reviews.
Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.
Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO.
Keywords are outdated. Modern SEO pays less attention to keywords and more to topics of interest to the user, not the search engines.
One of the most common tactics for SEO, and it’s something that a lot of SEO experts swear by, is building backlinks. SEO backlinks don’t have to be painful.