Here's an archive of blog posts I've shared since 1999, including articles, interviews, books, news, and audits. Topics include SEO, digital marketing, copywriting, communications, and business.
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Time for another mini SEO audit on a random plastic or cosmetic surgery website. But this time, I want to focus on hair transplants. If you don’t know, hair restoration was the very first type of client I worked with back in 1992.
In trying to find a website as randomly as possible, I did the same thing as last time: I turned on my VPN, chose USA as my country of choice, and Googled “hair transplant surgeon.” I then clicked to page four of the SERPs (search engine results), I scrolled down a bit, and I selected a site at random.…
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A recent client has hired me to audit their SEO. The main issue was pretty clear from the start: they had recently undergone a rebrand and moved their site to a new domain. But they failed to redirect the old site properly to the new one.
The result is a significant loss in rankings and traffic.
Often, moving to a new domain is perfectly fine, provided you do it carefully and plan it properly. The reason is to ensure there’s no loss of traffic, authority, and rankings. Otherwise, it can lead to irrecoverable losses — not to mention the loss of your audience’s trust and goodwill.…
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When it comes to creating content, writing blog posts (specifically, articles) is often the easiest way. After all, you’re an expert in your field and you can talk about it. The content’s fundamental goal, when it comes to SEO as it should be with the content itself, is to help the people you’re targeting.
However, most plastic surgeons, medical aesthetic practitioners, and/or their staff create visual content instead of text: videos, photos, and graphics. And most post these on visual channels (like Instagram, YouTube, TikTok, etc) instead of their own blogs.
So how do can you do SEO when your content is not text-based and it’s published outside your blog or website?…
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Today, a client asked me, “What exactly is a funnel?” Content funnels are graduated steps through which your content creates and develops awareness. A funnel, in other words, aims to educate your audience so as to take them from one level of awareness to the next — and thus closer to becoming a patient.
The purpose of content that’s optimized for the search engines (or SEO content) is to drive qualified traffic to your site and lead them into your funnel. It helps your prospective patients to discover you and what you do. Once they do, they’re at the entrance to (or the top of) your funnel.…
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When it comes to plastic surgery or medical aesthetic SEO, the best content is content that answers the questions people ask — people who are within your market. It will generate the most qualified traffic, in other words.
The more you know your market, the less you will have writer’s block. Because knowing your market well enough will always provide you with many content ideas — such as commonly asked questions you regularly answer.
Questions are great for FAQs. But they’re also tremendously valuable for developing content that search engines (and its users) will love.
If you’ve been a plastic surgeon or clinic owner for some time, chances are you will have a good grasp of the types of questions your patients and prospective patients ask.…
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When creating a content strategy, the most common process is to brainstorm a list of possible ideas to blog about and to create an editorial calendar around them. And for some plastic surgeons, that’s perfectly fine.
Some content is better than no content. Right?
But when I work with doctors who have a lot of content but a lackluster online presence with very little organic traffic, the issue comes down to the fact that they don’t have a strategy in the first place. Plastic surgeons who know and value the potency of SEO will have a strategy they follow.
I’ve written about creating a high-level content strategy before.…
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If you’re a subscriber to the More Traffic Memo,™ thank you for sticking it out with me during this truly daunting and exhausting year. As the saying goes, “Hindsight is 2020,” but in this case, it’s better to say “2020 is hindsight.”
Because thank goodness, 2020 is behind us.
In an effort to bring you more of what you want, please take a moment to vote on what you would like me to write more about in 2021.
Select your topmost choice below and vote. If it’s something else that’s not on this list, please let me know by emailing them to me.…
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As a plastic surgeon, you want a steady flow of leads. Since the plastic surgery and cosmetics industries are hypercompetitive, the demand is certainly there and it’s possible to find an endless supply. The issue is who you’re competing with for those top spots on Google, and how to outrank them.
If you want to rank, focus on your users. But if you want to rank higher, focus on your competitors. Because the goal is not to beat Google or its algorithms, but to outrank your competitors.
I’ve often said that SEO boils down to two things, i.e., the quality of your content and the quality of the user experience.…
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I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old site.
When I did the quick audit, I realized (and told him) that the migration may not have been done well.
Migrations are often simple, but they are also the most tricky. They need to be properly planned and carried out. Otherwise, they can cause a lot of damage or losses that are irrecoverable.…
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Time for another quick SEO audit of a plastic surgery website. After my last SEO mini-audit on OttawaPlasticSurgery.com, some of you have commented saying how helpful it was. So I’ve decided to do another one.
But this time, I picked one at random.
Here’s how did it: I turned on my VPN and chose “United States” as my country of choice. The VPN will randomly route me to anywhere in the country. In a private browser, I Googled “plastic surgeon,” jumped straight to page three of the SERPs (search engine results pages), and picked the first one on the list.
This SEO mini-audit will be on Dr.…
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