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Tag: online marketing consultant

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Productivity

The Pitfalls and Blessings of ADHD

Post author By Michel Fortin
Post date July 1, 2020

Preamble: A friend wrote about her recent ADHD diagnosis at age 45. I was diagnosed at 52, so it resonated deeply with me. I found myself nodding with each symptom she described. It inspired me to write one of my own. I was reluctant to discuss this at first and open myself up this way. […]

Tags ad campaigns, business consultant, consultant, consultant marketing, copywriting, healthcare marketing, independent consultant, marketer, marketing, marketing consultant, online marketer, online marketing, online marketing consultant, relationship, traffic

Interviews

Gary Halbert Interview #1

Post author By Michel Fortin
Post date March 22, 2006

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.

Thank you!