Categories
Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Categories
Copywriting

Helpful Hints for Writing

Preamble: This post was originally written in late 2006. It’s my answer to a common question I get quite often. It needed an update, so here it is. Someone recently asked me this question: “I was wondering, ‘What keeps Michel Fortin writing?’ I mean, Michel, what is your 3, 5, or 7-point formula to get […]

Categories
Copywriting

How I Broke Into Copywriting

My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: “Here’s how I made my first ‘money’ in copywriting.” Then one by one, other copywriters started adding their own. The responses were nothing short of amazing! […]

Categories
Books

The 10 Commandments of Power Positioning

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Categories
Productivity

The Pitfalls and Blessings of ADHD

Preamble. After I wrote this article on LinkedIn, a few people asked me to publish it in a more public medium so they can share it. So I decided to reprint it here. Please feel free to share it, too. This week, I read an article by another coach and copywriter about her recent ADHD […]

Categories
Interviews

Gary Halbert Interview #1

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.