In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
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The 10 Commandments of Power Positioning
- Post author By Michel Fortin
- Post date July 31, 2020
- Tags accountant, advertising, author, blog, business, business consultant, consultant, consultant marketing, consulting, copywriting, cosmetic marketing, credibility, cro, dentist, differentiation, digital marketing, digital marketing consultant, ebook, email marketing, expertise, guarantees, knowledge, landing page, lead generation, leader, leadership, legal marketing, management, marketing, marketing consultant, marketing strategy, michel fortin, niche, niche marketing, online marketing, online marketing consultant, organization, planning, positioning, pricing, professional services, project management, psychology, quality, referral, relationship, response, sales letter, search engine marketing, sem, specialist, specialization, success, system, targeting, web marketing