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SEO

What is “Search Intent” and Why is it Important?

With SEO, plastic surgeons can provide good content and user experience. But it won’t generate results if the content doesn’t match the user’s search intent.

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

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SEO

What Does a Plastic Surgery SEO Consultant Do?

Plastic surgery SEO is hypercompetitive. So to rank well on Google, a 360° plastic surgery SEO consultant looks at not just one but multiple types of SEO.

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Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

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SEO

5-Step SEO Content Strategy For Plastic Surgeons

If you’re a plastic surgeon and you want more patients, you need an SEO content strategy. This will grow your quality organic traffic and lead generation.

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SEO

What is SXO (Search Experience Optimization)?

SXO (Search Experience Optimization) focuses on the end search. SEO in a sense focuses on optimizing a search engine where SXO optimizes the user’s experience.

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SEO

SEO and The Law of The Vital Few

SEO, like any other marketing effort, abides by the “law of the vital few.” Also called the 80/20 rule, says that 80% of your results will come from 20% of your efforts.

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SEO

10 Facts About Marketing Consultant: Michel Fortin

10 facts about Michel Fortin, Marketing consultant, and the person behind the More Traffic Memo SEO email newsletter for plastic surgeons and aesthetic clinics.

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SEO

What Google Wants With Your Money or Your Life (YMYL)

As a professional, your content is your beacon. It’s what gets people to notice you; it gets them to learn more about you this works the same in a Google Ranking check.