Posts
Copywriting
- 5 Ways To Make Your Claim More Believable
- 5 Ways to Make Your Point More Compelling
- 60-Minute Naked Truth Salesletter Formula
- A Low-Tech Way To Boost Response
- Apply The Law of Contrast to Build Desire
- Are Bottlenecks Clogging Your Sales?
- Are Headlines Tangling Your Readers?
- Beacons, Barriers, And Blindspots, Oh My!
- Blame The Copywriter, Not The Copy
- Breaking This Copywriting Rule Boosts Profits
- Can Copy And Content Commingle?
- Can Readers Crack Your Code?
- Can Your Prospects Take An Oath?
- Convert Testimonials Into Case Studies
- Copywriting Productivity Tools to Boost Your Writing
- Copywriting Tips From Joe Valente
- Customers Won’t Discount Your Dishonesty
- Digital Scarcity: Does It Still Convert?
- Disillusioned Copywriter Demands The Truth
- Does Your Copy Have Personality?
- Failing To See The Happy “Medium”
- Forget Benefits, And You Will Sell More
- Give Your Joint-Venture Offer An Extra Punch
- Give Your Testimonials a Reality Check
- Headlines That Pull, Persuade, And Propel!
- Helpful Hints for Writing
- How Far Are You Willing to Go to Land a Sale?
- How I Broke Into Copywriting
- How I Write Copy in Seven Steps
- How is Copywriting Changing?
- How to Capture and Captivate Attention
- How to Craft Cash-Creating Climactic Copy
- How to Extract Doubt From Your Sales Copy
- How to Get More Mileage From Your Emails
- How to Hook (More) Copywriting Prospects
- How to Improve Your Email Open Rates
- How to Make Salesletters Interactive
- How to Make Your Name Memorable
- How to Negotiate Better Copywriting Fees
- How To Stick Out And Stick On (The Mind)
- How to Target Your Perfect Customer
- How to Turn Puffery Into Praise
- How to Turn Titles Into Tractor Beams
- How to Upsell With Extended Benefits
- How to Write a Persuasive News Release
- How to Write Carrot Wielding Copy!
- If Long Copy Stinks, Think Soap
- Is Copywriting a Masculine Skill?
- It’s Not What You Say, It’s How You Say It
- Lesson Learned, Lesson Earned
- Lowball Puts You Behind The Eight Ball
- Making The Most of This Divisive Issue
- Marketing is About Conversations and Conversions
- Match Your Marketing Message With Your Market
- Multivariate Testing Explained… For Dummies
- New To Copywriting? Start Here…
- No Such Thing As A Starving Copywriter
- P.S.: Don’t Forget to Include This in Your Copy
- Paint Your Copy With Pictures
- People Do Judge Authors By Their Covers
- Phone Calls Can Kill Your Copywriting Business
- Publicity-Producing Posts Pull People
- Put Your Copy To The Test
- Remember These 5 Copywriting Formulas
- Risk-Reversal’s Role Reversal
- Slapping Salesletters Together Slaps Back
- Superior Value Equals Superior Sales
- Take Your Reader For a Drive
- Tangibilize Your Copy To Increase Response
- The Biggest Mistake Copywriters Make
- The Death of Forced Continuity: A Review
- The Key To Getting The Fees You Deserve
- The Most Important Element in Copywriting
- The Myth About Product Launch Copy
- The Need For Long Copy and Other Stupid Myths
- The Oft-Confused Features And Benefits
- The Power of Positive Pressure
- The Seven Deadly Sins of Website Copy
- The Stigma And Struggle Of Being A Medical Copywriter
- There’s More to Tracking than Conversion
- These Test Results Are Dense!
- This Reason I Created Formulas May Surprise You
- Three Tips For Getting Copywriting Work
- Three Tips For Magnetizing Your Copy
- To Boost Conversions, Think Conversely
- To Up Sales, Up Words!
- Top 10 Reasons Why Lists Work
- Use Scarcity To Sell, Not Scare
- Want A Sticky Site? Forget Content!
- Want Better Copy? Go On A Quest!
- What A Career Coach Can Teach You About Communications
- What Copy Cosmetics Communicate
- What Performs Better: Long Copy Or Short Copy?
- When And How To Use An Alias In Business
- Why I Switched From Copywriting to SEO Consulting?
- Why Some Friction in Sales Copy is Good
- Write Magnetic Headlines With These 7 Tips
- Write To Express, Not Impress
- You Ought To Be In Pictures
- Your Reader Wants To Know These 5 Things
Marketing
- “Do What You Love” Explained
- 3 Major Benefits Of This Design
- 5 Under-Exploited Ways To Build An Email List
- 5 Ways to Promote Anything By Email
- 7 Effective Digital Marketing Channels
- Add Breadth And Depth To Your Marketing
- All Your Base Are Belong To Us!
- Allowing Your Voice to Find You
- Another Reason To Not Chase Clients
- Are All Business People Dishonest?
- Avoid This Market Research Mistake
- Be an Expert Problem-Solver
- Be Different in The Market’s Mind
- Be The First, Not The Best!
- Black Hats Are For Magicians, Not Marketers
- Brain-Burning Brand Names Boost Business
- Building an Email List in an Instagram Age
- Does Your Marketing Have A Point-Of-View?
- Don’t Be Transparent, Be Authentic Instead
- Extortion: The New Get-Rich-Quick Scheme?
- Flustered by Fake Friendly Comments
- Getting Focused By Focusing (On A Niche)
- How Challenges Uncover Opportunities
- How I Started Marketing Myself
- How I Used Discussions As a Marketing Tool
- How To Help Paid Ads Become More Productive
- How To Make Money With Blogs
- How To Quietly Conquer The Competition
- How To Zoomify Your Business For Profit
- I’ve Rekindled With An Old Flame
- Is This The End of Affiliate Marketing?
- Is Your Marketing Giving You Heartburn?
- Marie Kondo Your Business
- Marketing Is All About Perception
- Multiply Your Marketing Like a Virus
- My Name is Michael, I Got a Nickel…
- My Top 10 Favorite Email Newsletters
- Narrow Your Focus to Broaden Your Sales
- Of All Marketing Skills, Which One is The Most Important?
- On Making Your Marketing Productive
- On Not Playing The Blame Game
- On Perfect-Fit Clients and Productized Services
- On The Marketing Of Fear
- Perfection Is Subjective, Consistency Is Not
- Social Media Isn’t Dead, But It Can Be Deadly
- Stop Gambling With Your Customers
- Studying Roots? Or Picking Fruits?
- Testing a Reverse Content Marketing Approach
- The 10-Point Ethics Checklist
- The 4 Pillars Of Power Positioning
- The Biggest Marketing Error Professionals Make
- The Changing Language of Marketing
- The Future of The Internet is Cloudy
- The Professional Never Stops Learning
- The Real Sinister Side of Forced Continuity
- The Reason We Keep Spinning Our Wheels
- The Third Missing Element in Online Marketing
- There’s No Such Thing As A USP?
- Three Hot Trends to Watch Out For
- Turn Learning Tools Into Marketing Ones
- What Am I Doing Now?
- What My Addiction Teaches Me About Marketing
- What Reality TV Shows Teach About Marketing
- Why Do I Blog?
- Why I Wrote “Power Positioning”
- Why Some Marketers Are Psychics
Productivity
- “To Know Thyself Is The Beginning Of Wisdom.”
- A Little Rant About ADHD Disclosure
- Contract Your Time to Expand Your Income
- Get More Done Faster With These 6 Tips
- I Was Lying For Over 30 Years
- Perfection Is The Perfect Way To Ruin Good Marketing
- Purging My Way to Freedom From Email Clutter
- Rip Up Your To-Do List And Use This Instead
- The Pitfalls and Blessings of ADHD
- The Reason I Prefer Email As My Information Source
- The Silver Lining Behind The Cloud
SEO
- “Good Content” is Good in The Eyes of The Googler
- 10 Facts About Marketing Consultant: Michel Fortin
- 12 SEO Best Practices For Focused UX
- 2 Key Expertise SEO Signals For Plastic Surgeons
- 2021 Google SEO News and What It Means
- 3-Step Approach to Reputation Management
- 4 Keyword Research Tips (Hint: It’s Not About Keywords)
- 4 Local SEO Tips to Boost Your Visibility Locally
- 4 Traits to Look For in an SEO Manager
- 5 Reasons Why I Switched to SEO Consulting
- 5 SEO Hacks to Magnetize Existing Content
- 5 SEO Principles to Follow in 2021: My Predictions
- 5-Step SEO Content Strategy For Plastic Surgeons
- 6 Important, Useful, and Free SEO Tools
- 6 Quick Ways to Spy On Your SEO Competition
- An SEO Expert Doesn’t Cut Coupons; They Create Value
- Are Domain Name Keywords Ranking Factors for SEO?
- Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong
- Bridge The Gap in Your Digital Marketing Strategy With 1 Easy Tool
- Can Some Words Stop You From Ranking?
- Choosing Keywords for SEO: Heads or Tails?
- Consider These 5 Areas For Your Content Marketing
- Content Amplification to Become a Recognized Authority
- Content Creation or Content Expansion? SEO Experts Confirm
- Content Marketing SEO, Without Context, Is Meaningless
- Credibility Is A Matter Of Perception, Not Competence
- Dealing With Negative Reviews: SEO Tips and Action Steps
- Digital Marketing Specialist: Communicate Authority by Association
- Do Page Builders Affect WordPress SEO?
- Fresh Content Is Good, Refreshed Content May Be Better
- Funnel Marketing: 5 Things to Laser Focus On
- Give Your Expertise Meaning to Boost Your SEO
- How Do You Perform a Content Refresh for Blog SEO?
- How Quality Content Attracts Quality Traffic
- How SEO Video Marketing Boosts Rankings and Conversions
- How to Come Up With Great Ideas for SEO Content
- How to Create Awareness With Your Content Funnel
- How to Do an SEO Competitive Analysis
- How to Do Site Migrations Without Losing Traffic
- How To Extract Maximum Value From Your SEO and Content Marketing
- How to Get Backlinks? Stop Chasing Them
- How to Get More Blog Comments, Less Spam
- How to Grow a Blog Marketing Strategy Organically
- How Will Video SEO Help Ranking?
- Improve SEO By Refreshing Old Content
- Internal Links: Something SEO Experts Dwell On
- Is Digital Selling Still Selling?
- Kickstart Your Results With an SEO Keyword Audit
- Local SEO Tools, Tactics, And Tips
- Low-Hanging Fruit in Plastic Surgery Marketing
- Marketing Best Practices: How To Increase Your Success Rate
- My Favorite SEO Experts (2021)
- Outsource SEO Content Writing With This Simple Template
- Passages Ranking SEO With Structured Content
- Remember These 6 User Experience SEO Tips
- SEO and Content Strategy Creates Relationships, Not Traffic
- SEO and The Law of The Vital Few
- SEO Consulting Work Should Always Start With a Diagnosis
- SEO Content Creation Strategy For Plastic Surgeons
- SEO Strategies: Keeps a Finger On The Pulse
- Stop Writing For SEO, Do These 3 Things Instead
- Thank You Page Tips: Don’t Neglect Your Nooks And Crannies
- The 4 SEO Benefits of Being a Recognized Expert
- The Best SEO Focuses on These Two Things
- The Right Content Architecture For Plastic Surgeons
- Top SEO Tip: How Questions Can Attract Better Clients
- Uncover Gold in SEO Keyword Research
- Visual Content Marketing Starts With SEO
- What an Interview Taught Me About Learning
- What Does a Plastic Surgery SEO Consultant Do?
- What Google Wants With Your Money or Your Life (YMYL)
- What is “Search Intent” and Why is it Important?
- What is CRO, and How it is Essential to SEO
- What is SXO (Search Experience Optimization)?
- What SEO Tools Do I Use With Plastic Surgery?
- What’s Quality Content For SEO?
- When Less SEO Traffic Can Be A Powerful Thing
- When Moving Your Site, Don’t Leave Your SEO Behind
- Why You Need a Plastic Surgery SEO Content Strategy [Guide]