Website Sitemap of Posts and PagesPagesArticles, News, Tips, and UpdatesSEO, CRO, & Digital Marketing Consultant Michel FortinWebsite Sitemap of Posts and PagesPostsArticles“Do What You Love” Explained60-Minute Naked Truth Salesletter FormulaA Low-Tech Way To Boost ResponseAll Your Base Are Belong To Us!Answers To Questions, As PromisedApply The Law of Contrast to Build DesireAre Bottlenecks Clogging Your Sales?Attracting Activity to Your BlogBe The First, Not The Best!Blame The Copywriter, Not The CopyBoost Exposure With These Tips And PluginsBrain-Burning Brand Names Boost BusinessBreaking This Copywriting Rule Boosts ProfitsCan Copy And Content Commingle?Can Readers Crack Your Code?Can Your Prospects Take An Oath?Carve Your Niche By Dominating OneCopy Is Not About Selling, It's About ServingCustomers Won't Discount Your DishonestyDevelop Your Personal Success JournalDigital Scarcity: Does It Still Convert?Disillusioned Copywriter Demands The TruthDoes Your Copy Have Personality?Don't Be Transparent, Be Authentic InsteadForget Benefits, And You Will Sell MoreFrom Puffery To Praise: How to Turn Hype Into SalesGet More Done Faster With These 6 TipsGive Your Joint-Venture Offer An Extra PunchHeadlines That Pull, Persuade, And Propel!Helpful Hints for WritingHow Far Are You Willing to Go to Land a Sale?How I Grow My Blog Organically Using These 5 TipsHow I Write Copy in Seven StepsHow Long Should Headlines Be?How to Capture and Captivate AttentionHow to Craft Cash-Creating Climactic CopyHow To Elevate Your VisitorsHow to Extract Doubt From Your Sales CopyHow to Get More Mileage From Your EmailsHow to Hook (More) Copywriting ProspectsHow to Improve Your Email Open RatesHow To Make Money With BlogsHow to Make Salesletters InteractiveHow to Make Your Name MemorableHow to Negotiate Better Copywriting FeesHow to Target Your Perfect CustomerHow to Upsell With Extended BenefitsHow to Write a Persuasive News ReleaseHow to Write Carrot Wielding Copy!If Long Copy Stinks, Think SoapIt's Not What You Say, It's How You Say ItLong Copy Or Short Copy?Lowball Puts You Behind The Eight BallMultiply Your Marketing Like a VirusMultivariate Testing Explained… For DummiesNarrow Your Focus to Broaden Your SalesNew To Copywriting? Start Here…No Product? Start With Bypass SurgeryNo Such Thing As A Starving CopywriterNothing Can Take The Place of PersistenceP.S.: Don't Forget to Include This in Your CopyPaint Your Copy With PicturesPeople Do Judge Authors By Their CoversPhone Calls Can Kill Your Copywriting BusinessProven Strategies Can Kill Your BusinessPublicity-Producing Posts Pull PeoplePut Your Copy To The TestRemember These 5 Copywriting FormulasRisk-Reversal's Role ReversalShort Copy Outperforms? Heresy!Stop Gambling With Your CustomersSuperior Value Equals Superior SalesTake Your Reader For a DriveTangibilize Your Copy To Increase ResponseThe 5 Elements of Defense-Piercing MultimediaThe Biggest Mistake Copywriters MakeThe Future of The Internet is CloudyThe Greatest Marketing Secret of All TimeThe Key To Getting The Fees You DeserveThe Most Important Element in CopywritingThe Most Overlooked Money Maker in Your BusinessThe Oft-Confused Features And BenefitsThe Power of Positive PressureThe Seven Deadly Sins of Website CopyThe Third Missing Element in Online MarketingThe Truth About Mega-HeadlinesThere's More to Tracking than ConversionThree Tips For Finding Top-Shelf ClientsThree Tips For Getting Copywriting WorkThree Tips For Magnetizing Your CopyTip #1: Don't Write For Your AudienceTip #10: Top 10 Reasons Why Lists WorkTip #11: How to Turn Vanity Into ValueTip #12: Does Your Copy Have a “Tell”?Tip #2: Be Odd, Off, and Obscure to Be BelievableTip #3: Forget About Titles When Writing CopyTip #4: Dump Your ThesaurusTip #5: Shock, Awe, and… Soothe?Tip #6: Prevent Snowblindness With WhitespaceTip #7: Turn Subheads Into HeadlinesTip #8: Reduce Friction and FearTip #9: Convert Testimonials Into Case StudiesTo Boost Conversions, Think ConverselyTo Up Sales, Up Words!Tweet Fearlessly, Block RuthlesslyUse Scarcity To Sell, Not ScareWant A Sticky Site? Forget Content!Want Better Copy? Go On A Quest!What Copy Cosmetics CommunicateWhen And How To Use An Alias In BusinessWhy Did Michel Fortin Get Out of Copywriting?Why Some Friction in Sales Copy is GoodWrite Magnetic Headlines With These 7 TipsYou Need “Actions” To Take ActionYou Ought To Be In PicturesYour Reader Wants To Know These 5 ThingsBooks2nd Call With Gary and Michel2nd Gary Halbert Call Part 1 of 42nd Gary Halbert Call Part 2 of 42nd Gary Halbert Call Part 3 of 42nd Gary Halbert Call Part 4 of 4A Name That HelpsA Summary of The ScienceActing in The Certain WayArt In AdvertisingBeing SpecificBonus! Thou Shall Put it in WritingCautions and ObservationsEfficient ActionFurther Use of The WillGary Halbert and Michel FortinGary Halbert Call Part 1 of 4Gary Halbert Call Part 2 of 4Gary Halbert Call Part 3 of 4Gary Halbert Call Part 4 of 4GenesisGetting DistributionGetting Into The Right BusinessGood BusinessGratitudeHalbert and Carlton InterviewsHalbert and Carlton ResourcesHeadlinesHow Advertising Laws Are EstablishedHow Is The Internet Different?How Riches Come To YouHow To Use The WillHype or Hope?Increasing LifeIndividualityInformationIntroductionIs Opportunity Monopolized?John Carlton and Michel FortinJohn Carlton Call Part 1 of 4John Carlton Call Part 2 of 4John Carlton Call Part 3 of 4John Carlton Call Part 4 of 4Just SalesmanshipLeaning On DealersLetter WritingMail Order AdvertisingMichel Fortin Interview Part 1 of 5Michel Fortin Interview Part 2 of 5Michel Fortin Interview Part 3 of 5Michel Fortin Interview Part 4 of 5Michel Fortin Interview Part 5 of 5Multisensorial SaleslettersNegative AdvertisingOffer ServicePersonality-Driven Sales ExperiencePrefacePsychologyScientific AdvertisingSensory-Driven Sales ExperienceShorter Salesletters But More CopyShow Me The GoodsSo, What’s Next?StrategyTell Your Full StoryTest CampaignsThe “Samplification” of the WebThe 10 Commandments of Power PositioningThe Advancing PersonalityThe Death of The SalesletterThe Demise of Dull, Drab, and DingyThe First Principle in The ScienceThe Impression of IncreaseThe Right To Be RichThe Science Of Getting RichThere is a Science of Getting RichThings Too CostlyThinking in The Certain WayThou Shall Appoint ThyselfThou Shall Become a CelebrityThou Shall Divide and ConquerThou Shall Find More With LessThou Shall Make The Ordinary ExtraordinaryThou Shall Make Thy Net WorkThou Shall Not CopyThou Shall Seek Out and Spread OutThou Shall Speak Softly but Carry a Big StickThou Shall Take it Step by StepTop-of-Mind AwarenessUse Of SamplesWarning!Web Two-Point… What?News1 Out Of 150 Children Suffer From This25 Random Things About MeAre All Business People Dishonest?Are Headlines Tangling Your Readers?Are You Committing These Sins?Author of The Famous Seven Dirty Words DiesAvoid Getting Sucked In… And Sucked DryBlack Hats Are For Magicians, Not MarketersBreaking My Back Promoting New Product. Literally.Computer Geek Discovers Speed Copy Secrets?Contract Your Time to Expand Your IncomeCopywriting Productivity ToolsDid Larry Winget Go Overboard?Disclosure Policy of The Michel Fortin BlogExtortion: The New Get-Rich-Quick Scheme?Eye Gravity Draws Attention And Interest: StudyFailing To See The Happy “Medium”Feel Like Giving Up? Go Out On a Limb… Or NoneFive Things You Don't Know About MeFlustered by Fake Friendly CommentsFollowing Up On The Auto-Follow FiascoForced Continuity: A Different PerspectiveFreud on the ReboundGary Halbert Has Passed AwayGive Your Testimonials a Reality CheckGiving Thanks With This Birthday GiveawayGoing Nuts Over The Lack Of FocusGoogle Blocks My Blog And Warns Visitors?How I Broke Into CopywritingHow I Used Discussions As a Marketing ToolHow to Get More Comments, Less SpamInternet Marketer Hit By CarInterview Reveals Inside TipsIs Copywriting a Masculine Skill?Is Facebook a Viable Marketing Tool?Is This The End of Affiliate Marketing?It's Not About Facebook, It's About IntegrityKilling Time Can Be TherapeuticMarketer Exposes Herself For CharityMaster Your Mind, Mind Your MasterMonetize WordPress With These PluginsMusic Records And Broken OnesMy Favorite Copywriting BlogsMy Name is Michael, I Got a Nickel…No Sopranos Ending Here…Not-So-Shocking Responses to Shocking ReportOn Not Playing The Blame GameOn Surviving The Shark TankOrdering Offline Boosts Online Sales?Pain in The Butt Forces Free InterviewProductivity 2.0Purging My Way to Freedom From Email ClutterSecrets of a 10% Conversion RateShare Your Videos In Just One StepSlapping Salesletters Together Slaps BackSo Profitable It’s Almost Embarrassing (Free Training)Social Media Isn't Dead, But It Can Be DeadlyStephen King And The Long Copy DebateStudying Roots? Or Picking Fruits?Sylvie Fortin: My TeacherTaking Care of BusinessThe 10-Point Ethics ChecklistThe Benefits Of A Good ChairThe Death of Forced Continuity: A ReviewThe Facebook Fake Friend FalloutThe Gold is In The Picks And ShovelsThe Importance of Doing It With VALThe Myth About Product Launch CopyThe Need For Long Copy and Other Stupid MythsThe Pen Is Mightier Than The SwordThe Real Problem With The Flaw of AttractionThe Real Sinister Side of Forced ContinuityThe Secret To My SuccessThese Test Results Are Dense!This Short Video Blew Me AwayThree Hot Trends to Watch Out ForTransparency Versus HypocrisyTwitter Populated By Drones And Fakes?Why Do I Blog?Why Should You Care About Customer CareWhy Some Marketers Are Psychics
