Skip to content

Marketing Consultant For Professionals

About
Consulting
Speaking
Articles
Newsletter
Contact

Website Sitemap of Posts and Pages

Pages

About Michel Fortin
Articles, News, Tips, and Updates
Consulting Programs
Expert's Digital Roadmap™
Free Newsletter
Marketing Consultant and Digital Marketing Strategist | Michel Fortin
Payment Confirmation
Payment Failed
Privacy Policy
Website Sitemap of Posts and Pages
What Others Say About Me

Posts

Articles

“Do What You Love” Explained
60-Minute Naked Truth Salesletter Formula
A Low-Tech Way To Boost Response
All Your Base Are Belong To Us!
Answers To Questions, As Promised
Apply The Law of Contrast to Build Desire
Are All Business People Dishonest?
Are Bottlenecks Clogging Your Sales?
Are Headlines Tangling Your Readers?
Attracting Activity to Your Blog
Avoid Getting Sucked In… And Sucked Dry
Be Odd, Off, and Obscure to Be Believable
Be The First, Not The Best!
Black Hats Are For Magicians, Not Marketers
Blame The Copywriter, Not The Copy
Boost Exposure With These Tips And Plugins
Brain-Burning Brand Names Boost Business
Breaking My Back Promoting New Product. Literally.
Breaking This Copywriting Rule Boosts Profits
Can Copy And Content Commingle?
Can Readers Crack Your Code?
Can Your Prospects Take An Oath?
Carve Your Niche By Dominating One
Contract Your Time to Expand Your Income
Convert Testimonials Into Case Studies
Copy Is Not About Selling, It's About Serving
Copywriting Productivity Tools
Customers Won't Discount Your Dishonesty
Develop Your Personal Success Journal
Digital Scarcity: Does It Still Convert?
Disillusioned Copywriter Demands The Truth
Does Your Copy Have a “Tell”?
Does Your Copy Have Personality?
Don't Be Transparent, Be Authentic Instead
Don't Write For Your Audience
Dump Your Thesaurus
Extortion: The New Get-Rich-Quick Scheme?
Eye Gravity Draws Attention And Interest: Study
Failing To See The Happy “Medium”
Flustered by Fake Friendly Comments
Following Up On The Auto-Follow Fiasco
Forced Continuity: A Different Perspective
Forget About Titles When Writing Copy
Forget Benefits, And You Will Sell More
From Puffery To Praise: How to Turn Hype Into Sales
Get More Done Faster With These 6 Tips
Give Your Joint-Venture Offer An Extra Punch
Give Your Testimonials a Reality Check
Going Nuts Over The Lack Of Focus
Google Blocks My Blog And Warns Visitors?
Headlines That Pull, Persuade, And Propel!
Helpful Hints for Writing
How Far Are You Willing to Go to Land a Sale?
How I Broke Into Copywriting
How I Grow My Blog Organically Using These 5 Tips
How I Used Discussions As a Marketing Tool
How I Write Copy in Seven Steps
How Long Should Headlines Be?
How to Capture and Captivate Attention
How to Craft Cash-Creating Climactic Copy
How To Elevate Your Visitors
How to Extract Doubt From Your Sales Copy
How to Get More Comments, Less Spam
How to Get More Mileage From Your Emails
How to Hook (More) Copywriting Prospects
How to Improve Your Email Open Rates
How To Make Money With Blogs
How to Make Salesletters Interactive
How to Make Your Name Memorable
How to Negotiate Better Copywriting Fees
How to Target Your Perfect Customer
How to Turn Vanity Into Value
How to Upsell With Extended Benefits
How to Write a Persuasive News Release
How to Write Carrot Wielding Copy!
If Long Copy Stinks, Think Soap
Is Copywriting a Masculine Skill?
Is Facebook a Viable Marketing Tool?
Is This The End of Affiliate Marketing?
Is Your Marketing Giving You Heartburn?
It's Not What You Say, It's How You Say It
Long Copy Or Short Copy?
Lowball Puts You Behind The Eight Ball
Master Your Mind, Mind Your Master
Match Your Marketing Message With Your Market
Monetize WordPress With These Plugins
Multiply Your Marketing Like a Virus
Multivariate Testing Explained… For Dummies
My Favorite Copywriting Blogs
Narrow Your Focus to Broaden Your Sales
New To Copywriting? Start Here…
No Product? Start With Bypass Surgery
No Such Thing As A Starving Copywriter
Nothing Can Take The Place of Persistence
On Not Playing The Blame Game
Ordering Offline Boosts Online Sales?
P.S.: Don't Forget to Include This in Your Copy
Pain in The Butt Forces Free Interview
Paint Your Copy With Pictures
People Do Judge Authors By Their Covers
Phone Calls Can Kill Your Copywriting Business
Prevent Snowblindness With Whitespace
Productivity 2.0
Proven Strategies Can Kill Your Business
Publicity-Producing Posts Pull People
Purging My Way to Freedom From Email Clutter
Put Your Copy To The Test
Reduce Friction and Fear
Remember These 5 Copywriting Formulas
Risk-Reversal's Role Reversal
Shock, Awe, and… Soothe?
Short Copy Outperforms? Heresy!
Slapping Salesletters Together Slaps Back
Social Media Isn't Dead, But It Can Be Deadly
Stop Gambling With Your Customers
Studying Roots? Or Picking Fruits?
Superior Value Equals Superior Sales
Take Your Reader For a Drive
Tangibilize Your Copy To Increase Response
The 10-Point Ethics Checklist
The 5 Elements of Defense-Piercing Multimedia
The Biggest Mistake Copywriters Make
The Death of Forced Continuity: A Review
The Facebook Fake Friend Fallout
The Future of The Internet is Cloudy
The Gold is In The Picks And Shovels
The Greatest Marketing Secret of All Time
The Key To Getting The Fees You Deserve
The Most Important Element in Copywriting
The Most Overlooked Money Maker in Your Business
The Myth About Product Launch Copy
The Need For Long Copy and Other Stupid Myths
The Oft-Confused Features And Benefits
The Pen Is Mightier Than The Sword
The Pitfalls and Blessings of ADHD
The Power of Positive Pressure
The Real Problem With The Flaw of Attraction
The Real Sinister Side of Forced Continuity
The Secret To My Success
The Seven Deadly Sins of Website Copy
The Third Missing Element in Online Marketing
The Truth About Mega-Headlines
There's More to Tracking than Conversion
These Test Results Are Dense!
Three Hot Trends to Watch Out For
Three Tips For Finding Top-Shelf Clients
Three Tips For Getting Copywriting Work
Three Tips For Magnetizing Your Copy
To Boost Conversions, Think Conversely
To Up Sales, Up Words!
Top 10 Reasons Why Lists Work
Turn Subheads Into Headlines
Tweet Fearlessly, Block Ruthlessly
Twitter Populated By Drones And Fakes?
Use Scarcity To Sell, Not Scare
Want A Sticky Site? Forget Content!
Want Better Copy? Go On A Quest!
What Copy Cosmetics Communicate
When And How To Use An Alias In Business
Why Did Michel Fortin Get Out of Copywriting?
Why Do I Blog?
Why Some Friction in Sales Copy is Good
Why Some Marketers Are Psychics
Write Magnetic Headlines With These 7 Tips
You Need “Actions” To Take Action
You Ought To Be In Pictures
Your Reader Wants To Know These 5 Things

Books

Scientific Advertising
The 10 Commandments of Power Positioning
The Death of The Salesletter
The Science Of Getting Rich

Episodes

Ask Michel Episode 1 – How to Claim Superiority?
Ask Michel Episode 2 – What Stage of Awareness is Your Market At?
Ask Michel Episode 3 – What’s Your Meta-Message Saying?
Ask Michel Episode 4 – Meta-Messages, UPAs, UX, Oh My!
Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning
Ask Michel Episode 7 – Build Credibility Through Backlinks
Ask Michel Episode 8 – Get Paid for Market Research

Interviews

Gary Halbert and Michel Fortin – Call #1
Gary Halbert and Michel Fortin – Call #2
Halbert and Carlton Calls – Resources
Interview by Guru Knowledge
Interview on In Search of Heroes
Interviews With Copywriting Legends
John Carlton and Michel Fortin

News

1 Out Of 150 Children Suffer From This
25 Random Things About Me
Author of The Famous Seven Dirty Words Dies
Did Larry Winget Go Overboard?
Disclosure Policy of The Michel Fortin Blog
Feel Like Giving Up? Go Out On a Limb… Or None
Five Things You Don't Know About Me
Freud on the Rebound
Gary Halbert Has Passed Away
Giving Thanks With This Birthday Giveaway
Internet Marketer Hit By Car
Killing Time Can Be Therapeutic
Music Records And Broken Ones
My Name is Michael, I Got a Nickel…
No Sopranos Ending Here…
Stephen King And The Long Copy Debate
Taking Care of Business
The Benefits Of A Good Chair
The Importance of Doing It With VAL
Who is Michel Fortin? (Short Career History)
Why Should You Care About Customer Care

Daily Marketing Tips For Professionals

Enter your best email below to get useful ideas, fresh links, and proven tips gleaned from 30 years of marketing experience.

Please enter a valid email address.

Thanks for subscribing! Please check your email for further instructions.

Something went wrong. Please check your entries and try again.

Your trust and privacy are sacred to me.

Name

Email *

Phone

Website / URL

Comment or Message *

Name

Since the early 90s, I’ve helped countless businesses grow their exposure, their traffic, and their revenues through results-driven strategies. My areas of service include:

✓ Marketing consulting services
✓ Digital marketing strategy
✓ Strategic planning services
✓ Business coaching & training
✓ Keynotes & public speaking
✓ Content marketing strategy
✓ Copywriting & conversions
✓ Audits, insights, & analytics
✓ Thought leadership & more

Let’s connect and see if there’s a fit.

SEO Consultant and Digital Marketing Expert Michel Fortin

342 Jasper Crescent
Rockland, Ontario
Canada K4K 0C9

[email protected]
+1 613-877-2120

Copyright © 2020 Michel Fortin

Privacy Policy | Disclosure Policy | Sitemap

Hi, I'm Michel!

I share tips for entrepreneurial professionals on how to attract, win, and retain ideal clients.

Get these in your inbox.

Strategic marketing consultant Michel Fortin