Posts
Articles
- “Do What You Love” Explained
- “Good” is Good in The Eyes of The Googler
- “To Know Thyself Is The Beginning Of Wisdom.”
- 10 Facts About Michel Fortin
- 10-Step Process for Responding to Reviews
- 12 Best Practices For SEO-Focused UX
- 2 Key Expertise SEO Signals For Plastic Surgeons
- 3 Major Benefits Of This Design
- 3-Step Approach to Reputation Management
- 4 Traits to Look For in an SEO Manager
- 5 Reasons Why I Made This Major Change
- 5 Steps to Amplify Your Authority
- 5 Under-Exploited Ways To Build An Email List
- 5 Ways To Make Your Claim More Believable
- 5 Ways to Make Your Point More Compelling
- 5 Ways to Promote Anything By Email
- 5-Step Content Strategy For Plastic Surgeons
- 6 Important, Useful, and Free SEO Tools
- 60-Minute Naked Truth Salesletter Formula
- 7 Effective Digital Marketing Channels
- A Little Rant About ADHD Disclosure
- A Low-Tech Way To Boost Response
- Add Breadth And Depth To Your Marketing
- All Your Base Are Belong To Us!
- Allowing Your Voice to Find You
- Another Reason To Not Chase Clients
- Apply The Law of Contrast to Build Desire
- Are All Business People Dishonest?
- Are Bottlenecks Clogging Your Sales?
- Are Domain Name Keywords Ranking Factors for SEO?
- Are Headlines Tangling Your Readers?
- Attracting Activity to Your Blog
- Avoid Getting Sucked In… And Sucked Dry
- Avoid This Market Research Mistake
- Be an Expert Problem-Solver
- Be Different in The Market’s Mind
- Be The First, Not The Best!
- Beacons, Barriers, And Blindspots, Oh My!
- Big Changes at Google
- Black Hats Are For Magicians, Not Marketers
- Blame The Copywriter, Not The Copy
- Brain-Burning Brand Names Boost Business
- Break Free From The Burden of Backlinks
- Breaking This Copywriting Rule Boosts Profits
- Building an Email List in an Instagram Age
- Can Copy And Content Commingle?
- Can Readers Crack Your Code?
- Can Some Words Stop You From Ranking?
- Can Your Prospects Take An Oath?
- Choosing SEO Keywords: Heads or Tails?
- Confession Time
- Consider These 5 Content Marketing Areas
- Content Creation or Content Expansion? SEO Experts Confirm
- Content, Without Context, Is Meaningless
- Contract Your Time to Expand Your Income
- Convert Testimonials Into Case Studies
- Copy Is Not About Selling, It’s About Serving
- Copywriting Productivity Tools to Boost Your Writing
- Credibility Is A Matter Of Perception, Not Competence
- Credibility is Something You Attract, Not Create
- Customers Won’t Discount Your Dishonesty
- Develop Your Personal Success Journal
- Digital Scarcity: Does It Still Convert?
- Disillusioned Copywriter Demands The Truth
- Do Page Builders Affect SEO?
- Does Your Copy Have Personality?
- Does Your Marketing Have A Point-Of-View?
- Don’t Be Transparent, Be Authentic Instead
- Don’t Neglect Your Nooks And Crannies
- Extortion: The New Get-Rich-Quick Scheme?
- Eye Gravity Draws Attention And Interest: Study
- Failing To See The Happy “Medium”
- Flustered by Fake Friendly Comments
- Forget Benefits, And You Will Sell More
- Fresh Content Is Good, Refreshed Content May Be Better
- Get More Done Faster With These 6 Tips
- Give Your Joint-Venture Offer An Extra Punch
- Give Your Testimonials a Reality Check
- Going Nuts Over The Lack Of Focus
- Google Blocks My Blog And Warns Visitors?
- Headlines That Pull, Persuade, And Propel!
- Helpful Hints for Writing
- Here’s Something SEO Experts Dwell On
- How A Community Communicates Authority
- How Challenges Uncover Opportunities
- How Content Alignment Improves SEO
- How Do I Optimize Visual Content For SEO?
- How Do You Perform a Content Refresh for SEO?
- How Far Are You Willing to Go to Land a Sale?
- How I Became Focused By Focusing (On A Niche)
- How I Broke Into Copywriting
- How I Started Marketing Myself
- How I Structure My Work, Which You Can Model
- How I Used Discussions As a Marketing Tool
- How I Write Copy in Seven Steps
- How is Copywriting Changing?
- How Questions Can Attract Better Clients
- How Sensitivity Led to Failure and Success
- How SEO And CRO Are Connected
- How to Be Found Locally in 4 Steps
- How to Bridge The Gaps in Your Marketing
- How to Capture and Captivate Attention
- How to Come Up With Content Ideas For SEO
- How to Craft Cash-Creating Climactic Copy
- How to Create Awareness Through Content
- How To Destroy The Perception Of Value
- How to Do an SEO Competitive Scan
- How to Do Site Migrations Without Losing Traffic
- How To Elevate Your Visitors
- How to Extract Doubt From Your Sales Copy
- How To Extract Maximum Value From Your Content
- How To Funnelize Your Marketing
- How to Get More Comments, Less Spam
- How to Get More Mileage From Your Emails
- How To Give Your Expertise Meaning
- How to Grow a Blog Organically
- How To Help Paid Ads Become More Productive
- How to Hook (More) Copywriting Prospects
- How to Improve Your Email Open Rates
- How To Increase Your Marketing Success Rate
- How To Make Money With Blogs
- How to Make Salesletters Interactive
- How to Make Your Name Memorable
- How to Negotiate Better Copywriting Fees
- How To Quietly Conquer The Competition
- How To Stick Out And Stick On (The Mind)
- How to Target Your Perfect Customer
- How to Turn Puffery Into Praise
- How to Turn Titles Into Tractor Beams
- How to Upsell With Extended Benefits
- How to Write a Persuasive News Release
- How to Write Carrot Wielding Copy!
- How To Zoomify Your Business For Profit
- How Video Boosts Rankings and Conversions
- I’ve Rekindled With An Old Flame
- If Long Copy Stinks, Think Soap
- Interpretation Is A Double-Edged Sword
- Is Copywriting a Masculine Skill?
- Is Passages Ranking SEO a Thing?
- Is Selling Still Selling?
- Is This The End of Affiliate Marketing?
- Is Your Marketing Giving You Heartburn?
- It’s Not What You Say, It’s How You Say It
- Lesson Learned, Lesson Earned
- Low-Hanging Fruit SEO For Plastic Surgeons
- Lowball Puts You Behind The Eight Ball
- Magnetize Existing Content With This SEO Hack
- Making The Most of This Divisive Issue
- Marie Kondo Your Business
- Marketing is About Conversations and Conversions
- Marketing Is All About Perception
- Match Your Marketing Message With Your Market
- Multiply Your Marketing Like a Virus
- Multivariate Testing Explained… For Dummies
- My Content Outsourcing Order Template for SEO
- My Favorite SEO Experts (2021)
- My Top 10 Favorite Email Newsletters
- Narrow Your Focus to Broaden Your Sales
- New To Copywriting? Start Here…
- No Product? Start With Bypass Surgery
- No Such Thing As A Starving Copywriter
- Nothing Can Take The Place of Persistence
- On Making Your Marketing Productive
- On Not Playing The Blame Game
- On Perfect-Fit Clients and Productized Services
- On The Marketing Of Fear
- Optimize These Four Areas To Get Found Locally
- P.S.: Don’t Forget to Include This in Your Copy
- Pain in The Butt Forces Free Interview
- Paint Your Copy With Pictures
- People Do Judge Authors By Their Covers
- Perfection Is Subjective, Consistency Is Not
- Perfection Is The Perfect Way To Ruin Good Marketing
- Phone Calls Can Kill Your Copywriting Business
- Plastic Surgeon Content Creation For SEO
- Publicity-Producing Posts Pull People
- Purging My Way to Freedom From Email Clutter
- Put Your Copy To The Test
- Quality is Something You Attract, Not Extract
- Quick SEO Audit of DrThors.com
- Quick SEO Audit of HairTransplantation.com
- Quick SEO Audit of OttawaPlasticSurgery.com
- Remember These 5 Copywriting Formulas
- Rip Up Your To-Do List And Use This Instead
- Risk-Reversal’s Role Reversal
- SEO and The Law of The Vital Few
- SEO Comes Down to These Two Things
- SEO Content Creates Relationships, Not Leads
- SEO Keeps Fingers On The Pulse
- SEO Tactics, Tools, And Tips You Can Use
- SEO: Cutting Coupons vs. Creating Value
- Six Quick Ways To Spy On Your Competition
- Slapping Salesletters Together Slaps Back
- Social Media Isn’t Dead, But It Can Be Deadly
- Stop Gambling With Your Customers
- Stop Writing For SEO, Do This Instead
- Studying Roots? Or Picking Fruits?
- Superior Value Equals Superior Sales
- Take Your Reader For a Drive
- Tangibilize Your Copy To Increase Response
- Testing a Reverse Content Marketing Approach
- The 10-Point Ethics Checklist
- The 4 Benefits Of Being A Recognized Authority
- The 4 Pillars Of Power Positioning
- The Best Non-SEO SEO Tip I’ve Heard
- The Biggest Marketing Error Professionals Make
- The Biggest Mistake Copywriters Make
- The Changing Language of Marketing
- The Death of Forced Continuity: A Review
- The Future of The Internet is Cloudy
- The Gold is In The Picks And Shovels
- The Greatest Marketing Secret of All Time
- The Key To Getting The Fees You Deserve
- The Most Important Element in Copywriting
- The Myth About Product Launch Copy
- The Need For Long Copy and Other Stupid Myths
- The Oft-Confused Features And Benefits
- The Pen Is Mightier Than The Sword
- The Pitfalls and Blessings of ADHD
- The Power of Positive Pressure
- The Professional Never Stops Learning
- The Real Sinister Side of Forced Continuity
- The Reason I Prefer Email As My Information Source
- The Reason We Keep Spinning Our Wheels
- The Secret To My Success
- The Seven Deadly Sins of Website Copy
- The Silver Lining Behind The Cloud
- The Stigma And Struggle Of Being A Medical Copywriter
- The Third Missing Element in Online Marketing
- There’s More to Tracking than Conversion
- There’s No Such Thing As A USP?
- These Test Results Are Dense!
- This Reason I Created Formulas May Surprise You
- Three Hot Trends to Watch Out For
- Three Tips For Getting Copywriting Work
- Three Tips For Magnetizing Your Copy
- To Boost Conversions, Think Conversely
- To Up Sales, Up Words!
- Top 10 Reasons Why Lists Work
- Top Five SEO Predictions For 2021
- Turn Learning Tools Into Marketing Ones
- Uncover Gold For Your SEO By Digging Deeper
- Use Scarcity To Sell, Not Scare
- Want A Sticky Site? Forget Content!
- Want Better Copy? Go On A Quest!
- What A Career Coach Can Teach You About Communications
- What Am I Doing Now?
- What an Interview Taught Me About Learning
- What Copy Cosmetics Communicate
- What Does An SEO Consultant Do?
- What Does Google Think Of You?
- What Google Wants With Your Money Or Your Life
- What is a 360° SEO Expert, Really?
- What is Search Experience Optimization (SXO)?
- What is Search Intent For Plastic Surgeons?
- What My Addiction Teaches Me About Marketing
- What Performs Better: Long Copy Or Short Copy?
- What Reality TV Shows Teach About Marketing
- What’s Quality Content For SEO?
- What’s The Most Important Marketing Skill?
- When And How To Use An Alias In Business
- When Less Traffic Can Be A Good Thing
- When Moving, Don’t Leave Your SEO Behind
- Why Did Michel Fortin Get Out of Copywriting?
- Why Do I Blog?
- Why I Wrote “Power Positioning”
- Why Keyword Research Sucks
- Why Keyword-First SEO is Wrong (or Misleading)
- Why Should You Refresh Old Content?
- Why Some Friction in Sales Copy is Good
- Why Some Marketers Are Psychics
- Will Hosting My Own Videos Improve SEO?
- Write Magnetic Headlines With These 7 Tips
- Write To Express, Not Impress
- You Ought To Be In Pictures
- Your Reader Wants To Know These 5 Things
Episodes
- Ask Michel: Backlinks Build Credibility
- Ask Michel: Get Paid for Market Research
- Ask Michel: Google’s “EAT” and How to Use it in Positioning
- Ask Michel: How to Claim Superiority?
- Ask Michel: What Do Meta-Messages Say?
- Ask Michel: What Stage of Awareness is Your Market At?
- Ask Michel: What’s Your Meta-Message?
Interviews
- Gary Halbert and Michel Fortin – Call #1
- Gary Halbert and Michel Fortin – Call #2
- Halbert and Carlton Calls – Resources
- How to Secretly Dominate Your Market
- Interview by Guru Knowledge
- Interview on In Search of Heroes
- Interviews With Copywriting Legends
- John Carlton and Michel Fortin
- SEO Copywriting in 2020