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Tag: marketing communications

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Copywriting

The Stigma And Struggle Of Being A Medical Copywriter

Post author By Michel Fortin
Post date August 6, 2020

A subscriber to my daily newsletter, Corinne Swainger, asked a question, reprinted here with permission: Today, many people tend to associate the word “copywriter” with someone who only writes websites, content marketing or blogs. This often means practically everyone now thinks they can write, and is therefore a copywriter. My own background is based in […]

Tags advertising, blog, consultant, consultant marketing, content marketing, digital marketing, digital marketing consultant, healthcare marketing, marketing communications, marketing consultant, medical marketing, specialist, web marketing

Copywriting

How to Target Your Perfect Customer

Post author By Michel Fortin
Post date July 22, 2020

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]

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