After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.
Tag: copywriter
Categories
Can Your Prospects Take An Oath?
Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]
These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]
Categories
SEO Copywriting in 2020
On David Garfinkel’s copywriting podcast, we talked about SEO copywriting, and how it’s just as important for boosting conversion as it is for driving traffic.
Categories
10 Little-Known Facts About Michel Fortin
10 little-known facts about Michel Fortin. Today, he is a successful visibility marketing consultant and SEO expert. But it didn’t start out that way.
Categories
How to Secretly Dominate Your Market
In this podcast, coach and speaker Ed Rush grilled me on copywriting, marketing, SEO, and positioning, and how to use these to secretly dominate your market.
Categories
How to Target Your Perfect Customer
The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]
Categories
How I Write Copy in Seven Steps
A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]
Copywriting is often labelled as “wordsmithing.” A wordsmith is someone who uses words to sell a product, a service, or an idea. But, is copy only about words? Copywriting comes down to two fundamental tasks: knowing what to say and then how to say it. The first part is the most crucial. After all, the […]