Categories
Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Categories
Copywriting

Can Your Prospects Take An Oath?

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Categories
Copywriting

Copywriting Productivity Tools to Boost Your Writing

These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]

Categories
Copywriting

Helpful Hints for Writing

Preamble: This post was originally written in late 2006. It’s my answer to a common question I get quite often. It needed an update, so here it is. Someone recently asked me this question: “I was wondering, ‘What keeps Michel Fortin writing?’ I mean, Michel, what is your 3, 5, or 7-point formula to get […]

Categories
Interviews

SEO Copywriting in 2020

On David Garfinkel’s copywriting podcast, we talked about SEO copywriting, and how it’s just as important for boosting conversion as it is for driving traffic.

Categories
Copywriting

How I Broke Into Copywriting

My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: “Here’s how I made my first ‘money’ in copywriting.” Then one by one, other copywriters started adding their own. The responses were nothing short of amazing! […]

Categories
SEO

10 Facts About Marketing Consultant: Michel Fortin

10 facts about Michel Fortin, Marketing consultant, and the person behind the More Traffic Memo SEO email newsletter for plastic surgeons and aesthetic clinics.

Categories
Interviews

How to Secretly Dominate Your Market

In this podcast, coach and speaker Ed Rush grilled me on copywriting, marketing, SEO, and positioning, and how to use these to secretly dominate your market.

Categories
Copywriting

How to Target Your Perfect Customer

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]