Categories
Copywriting

Helpful Hints for Writing

Preamble: This post was originally written in late 2006. It’s my answer to a common question I get quite often. It needed an update, so here it is. Someone recently asked me this question: “I was wondering, ‘What keeps Michel Fortin writing?’ I mean, Michel, what is your 3, 5, or 7-point formula to get […]

Categories
Copywriting

How I Write Copy in Seven Steps

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]