Unlock Your Growth
Michel Fortin embeds as a senior fractional executive to diagnose what's stalling your revenue and build the systems to fix it, without the cost or commitment of a full-time hire.
The Traditional Hire
Hiring a full-time C-Suite executive is a high-stakes gamble.
High fixed overhead (Salary + Benefits)
Often $250k+ annually regardless of performance.
Slow onboarding & ramp-up
3-6 months before seeing tangible ROI.
Significant equity dilution
Giving away permanent ownership for a role.
Long-term commitment risk
Expensive severance if the fit isn't right.
Senior expertise, fractional cost
Access C-level strategy for a flat monthly retainer.
Immediate impact (Day 1)
Hit the ground running with proven playbooks.
Zero equity required
Keep 100% of your company ownership.
Results-first engagement
Flexible terms focused purely on revenue growth.
Holistic Revenue Architecture
Unifying marketing, sales, and customer success.
Objective outside perspective
Fresh eyes without internal politics or blind spots.
Start With the Diagnosis
Every engagement starts with an audit to find what's constraining your growth before prescribing a fix. The result is either a deeper analysis or a hard decision.
The Growth Gauge
Find the constraint stalling your growth and the roadmap to fix it. This fixed-scope diagnosis maps your revenue system, names the root cause, and tells you what to fix. The fee is credited toward the build that follows, so the diagnosis pays for itself.
- Full revenue-system investigation
- Root-cause diagnosis, not symptoms
- A prioritized fix roadmap
- Credited toward your build
Work on the Architecture
Once the diagnosis names the constraint, we rebuild the system behind it. This is the core engagement that turns your revenue into a predictable, scalable engine.
The Revenue Renovator
End-to-end revenue system rebuild. I re-engineer how marketing, sales, and customer success work together, then seal the leaks and tighten the handoffs that quietly drain your pipeline. What you get is an engine that produces growth instead of chasing it.
- Full-Funnel Rebuild & Optimization
- Conversion Optimization Engineering
- Pipeline Velocity Acceleration
- Revenue Operations (RevOps) Setup
Operate at Scale
When the build is in place, the system still needs an orchestrator. As a senior advisor, I take the ongoing C-level seat your diagnosis assigns and run growth as it scales.
Fractional Leadership
As a leader taking on one of four roles matched to what the diagnosis finds, we scale your operations based on what it needs and run it from inside your team, owning the outcome without the cost, equity, or risk of a full-time hire.
- Fractional CMO — fix funnels, build acquisition
- Fractional CRO — unify revenue, stop leaks
- Fractional CSO — align strategy with execution
- Fractional CGO — break silos, unlock growth
Focused Engagements
Once the diagnosis names the constraint and the rebuild is underway, these focused engagements sharpen a hard decision or add the leverage that compounds.
- AI-Driven Workflow Design
- Intelligent Email Automation
- Generative Content Scaling
- Data-Driven Decision Matrices
- Organic Search Visibility
- Recognized Authority Development
- Thought Leadership Distribution
- Omnichannel Presence Building
- One Focused Working Session
- Senior Counsel on One Decision
- A Clear Recommended Direction
- Action Summary You Keep
Accelerate Your Revenue Growth
Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.
Fractional executive services, including senior CMO, CRO, CSO, and CGO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.
Services
Contact
- Ottawa, Ontario (Canada)
- +1 (613) 255-5274
- contact@michelfortin.com
© 2026 Michel Fortin. All rights reserved.