The Traditional Hire
Hiring a full-time C-Suite executive is a high-stakes gamble for growth-stage firms.
High fixed overhead (Salary + Benefits)
Often $250k+ annually regardless of performance.
Slow onboarding & ramp-up
3-6 months before seeing tangible ROI.
Significant equity dilution
Giving away permanent ownership for a role.
Long-term commitment risk
Expensive severance if the fit isn't right.
Senior expertise, fractional cost
Access C-level strategy for a flat monthly retainer.
Immediate impact (Day 1)
Hit the ground running with proven playbooks.
Zero equity required
Keep 100% of your company ownership.
Results-first engagement
Flexible terms focused purely on revenue growth.
Holistic Revenue Architecture
Unifying marketing, sales, and customer success.
Objective outside perspective
Fresh eyes without internal politics or blind spots.
Strategic Leadership Roles
Whether you need to fix a broken pipeline, align revenue teams, or scale marketing efforts, I step in as a senior executive to drive immediate impact.
Aligning brand narrative with market demand. I fix broken funnels and build sustainable acquisition engines.
Unifying marketing, sales, and success. I architect the entire revenue lifecycle to stop leaks, and maximize lifetime value.
Sharpening the vision. I align strategy with reality, translate goals into roadmaps, and bridge vision and execution.
Other Focused Engagements
Not every situation calls for a full fractional engagement. These focused services are designed to solve a specific problem. Every engagement begins with a 60-day discovery audit. Scope, duration, and roadmap emerge from what the audit reveals.
- AI-Driven Workflow Design
- Intelligent Email Automation
- Generative Content Scaling
- Data-Driven Decision Matrices
- Full-Funnel Audit & Rebuild
- Conversion Optimization Engineering
- Pipeline Velocity Acceleration
- Revenue Operations (RevOps) Setup
- Organic Search Visibility
- Recognized Authority Development
- Thought Leadership Distribution
- Omnichannel Presence Building
Accelerate Your Revenue Growth
Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.
Fractional executive services, including senior CMO, CRO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.
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Contact
- Ottawa, Ontario (Canada)
- +1 (613) 255-5274
- [email protected]
© 2026 Michel Fortin. All rights reserved.