Unlock Your Growth
Michel Fortin embeds as a senior fractional executive to diagnose what's stalling your revenue and build the systems to fix it, without the cost or commitment of a full-time hire.
The Traditional Hire
Hiring a full-time C-Suite executive is a high-stakes gamble.
High fixed overhead (Salary + Benefits)
Often $250k+ annually regardless of performance.
Slow onboarding & ramp-up
3-6 months before seeing tangible ROI.
Significant equity dilution
Giving away permanent ownership for a role.
Long-term commitment risk
Expensive severance if the fit isn't right.
Senior expertise, fractional cost
Access C-level strategy for a flat monthly retainer.
Immediate impact (Day 1)
Hit the ground running with proven playbooks.
Zero equity required
Keep 100% of your company ownership.
Results-first engagement
Flexible terms focused purely on revenue growth.
Holistic Revenue Architecture
Unifying marketing, sales, and customer success.
Objective outside perspective
Fresh eyes without internal politics or blind spots.
Start With the Diagnosis
Every engagement starts with an audit to find what's constraining your growth before prescribing a fix. The result is either a deeper analysis or a hard decision.
The Growth Gauge
Find the constraint stalling your growth and the roadmap to fix it. This 30-day fixed-scope diagnosis maps your revenue system, names the root cause, and tells you what to fix. The fee is credited toward the build that follows, so the diagnosis pays for itself.
- Full revenue-system investigation
- Root-cause diagnosis, not symptoms
- A prioritized fix roadmap
- Credited toward your build
Focused Engagements
Once the Growth Gauge diagnosis names the constraint, these focused engagements rebuild what's broken, sharpen a hard decision, and add the leverage that compounds.
- AI-Driven Workflow Design
- Intelligent Email Automation
- Generative Content Scaling
- Data-Driven Decision Matrices
- Full-Funnel Audit & Rebuild
- Conversion Optimization Engineering
- Pipeline Velocity Acceleration
- Revenue Operations (RevOps) Setup
- Organic Search Visibility
- Recognized Authority Development
- Thought Leadership Distribution
- Omnichannel Presence Building
- One Focused Working Session
- Senior Counsel on One Decision
- A Clear Recommended Direction
- Action Summary You Keep
Strategic Leadership Roles
Whether you need to fix a broken pipeline, align revenue teams, or scale marketing efforts, I step in as a senior executive to drive immediate impact.
Aligning brand narrative with market demand. I fix broken funnels and build sustainable acquisition engines.
The First 90 Days
- Audit existing marketing channels & ROI
- Refine Ideal Customer Profile & Messaging
- Establish clear attribution models
- Launch 'Quick Win' campaigns for fast lift
Key Deliverables
- Comprehensive Go-to-Market Strategy
- Marketing Tech Stack Optimization
- Content & SEO Roadmap
- Hiring & Team Structure Plan
Unifying marketing, sales, and customer success. I architect the revenue lifecycle to stop leaks, and maximize lifetime value.
The First 90 Days
- Map the full customer journey & touchpoints
- Identify & plug revenue leaks in the funnel
- Align Sales & Marketing KPIs
- Implement revenue forecasting models
Key Deliverables
- Unified Revenue Architecture Blueprint
- Pricing & Packaging Strategy Review
- Customer Retention & Expansion Playbook
- Cross-Departmental SLA Definitions
Sharpening the vision. I align strategy with reality, translate goals into roadmaps, and bridge vision and execution.
The First 90 Days
- Audit strategic plan, positioning, & landscape
- Assess alignment across initiatives
- Identify gaps, opportunities, & misalignment
- Establish planning cadence & framework
Key Deliverables
- Growth Roadmap & Positioning Plan
- Opportunity & Risk Assessment
- Cross-Functional Strategic Alignment
- Digital Transformation & AI Integration Strategy
Owning growth as one mandate. I break the silos between product, marketing, and sales to unlock stalled growth.
The First 90 Days
- Map sources of growth & find leaks
- Find best levers that move needles
- Test produce-led growth & market fit
- Build one growth process across teams
Key Deliverables
- Growth Engine That Runs Without Me
- Prioritized Experiment Roadmap
- Self-Serve Conversion Path
- Healthier Unit Economics (CAC/LTV)
Accelerate Your Revenue Growth
Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.
Fractional executive services, including senior CMO, CRO, CSO, and CGO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.
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Services
Contact
- Ottawa, Ontario (Canada)
- +1 (613) 255-5274
- [email protected]
© 2026 Michel Fortin. All rights reserved.