Unlock Your Growth
Michel Fortin embeds as a senior fractional executive to diagnose what's stalling your growth and build the systems to fix it, without the cost or commitment of a full-time hire.
The Traditional Hire
Hiring a full-time C-Suite executive is a high-stakes gamble.
High fixed overhead (Salary + Benefits)
Often $250k+ annually regardless of performance.
Slow onboarding & ramp-up
3-6 months before seeing tangible ROI.
Significant equity dilution
Giving away permanent ownership for a role.
Long-term commitment risk
Expensive severance if the fit isn't right.
Senior expertise, fractional cost
Access C-level strategy for a flat monthly retainer.
Immediate impact (Day 1)
Hit the ground running with proven playbooks.
Zero equity required
Keep 100% of your company ownership.
Results-first engagement
Flexible terms focused purely on revenue growth.
Zero long-term risk
Scale up, pivot, or pause with maximum flexibility.
Objective outside perspective
Fresh eyes without internal politics or blind spots.
Start With the Diagnosis
Every engagement starts with an audit to find what's constraining your growth before prescribing a fix. The result is either a deeper analysis or a hard decision.
The Gauge
I find the constraint stalling your growth and architect the roadmap to fix it. This fixed-scope diagnosis names the root cause and tells you what to fix. If we continue together, its findings and its cost factor into how the retainer that follows is scoped and priced. That’s how the diagnosis pays for itself.
- Full visibility-engine investigation
- Root-cause diagnosis, not symptoms
- A prioritized fix roadmap
- Priced into what follows
Focused Engagements
Once the diagnosis names the constraint and maps the fix, these engagements focus on the area that needs attention or add the leverage that compounds.
- Organic Search Visibility
- SEO and AI (AEO and GEO)
- Exposure Engine Development
- Measurement and Scaling
- E-E-A-T Design and Strategy
- Brandification and Packaging
- Thought Leadership Distribution
- Omnichannel Presence Building
- One Focused Working Session
- Senior Counsel on One Decision
- A Clear Recommended Direction
- Action Summary You Keep
Drive Your Growth
Fix broken organic marketing systems and architect a durable, scalable exposure engine for your personal brand and/or growth-stage firm.
Fractional executive services, including senior CMO, CGO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken organic marketing systems.
Services
Contact
- Ottawa, Ontario (Canada)
- +1 (613) 255-5274
- contact@michelfortin.com
© 2026 Michel Fortin. All rights reserved.