After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.
Tag: marketing
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Can Your Prospects Take An Oath?
Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]
To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.
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10 Little-Known Facts About Michel Fortin
10 little-known facts about Michel Fortin. Today, he is a successful visibility marketing consultant and SEO expert. But it didn’t start out that way.
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Lesson Learned, Lesson Earned
Preamble: today, I’m taking a walk down memory lane, talking about my history and the seedy side of marketing. It’s not pretty. I tell this story in large part as a warning and a lesson. If you’re OK with that, then join me, will you? After watching a brilliant video with copywriter Jim Clair opening […]
It’s that time where that much-anticipated event is taking over our screens, social media feeds, and pop culture news. Yes, it’s the new season of The Bachelorette. Something you may not know about me is that my wife has a nephew who’s part of the 2020 lineup. Blake Moynes is the son of Emily Moura-Moynes […]
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Add Breadth And Depth To Your Marketing
Back from a short vacation. It was a beautiful week at a cottage by the lake. Most days were hovering around a warm 22° Celsius (72° Fahrenheit), but with a couple of frosty mornings that caused a dense fog to cover the entire lake. It was absolutely gorgeous. Before I left, I appeared as a […]
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How to Secretly Dominate Your Market
In this podcast, coach and speaker Ed Rush grilled me on copywriting, marketing, SEO, and positioning, and how to use these to secretly dominate your market.
Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.