Tag: marketing

Categories
Copywriting

Why I Switched From Copywriting to SEO Consulting?

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Categories
Copywriting

Can Your Prospects Take An Oath?

justice, hammer, judge

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Categories
SEO

How to Create Awareness With Your Content Funnel

Marketing awareness stages in content funnels and SEO.
Marketing awareness stages in content funnels and SEO.

To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.

Categories
SEO

10 Little-Known Facts About Michel Fortin

marketing consultant and SEO, business, technology, notebook

10 little-known facts about Michel Fortin. Today, he is a successful visibility marketing consultant and SEO expert. But it didn’t start out that way.

Categories
Copywriting

Lesson Learned, Lesson Earned

convention center, chair, seminar

Preamble: today, I’m taking a walk down memory lane, talking about my history and the seedy side of marketing. It’s not pretty. I tell this story in large part as a warning and a lesson. If you’re OK with that, then join me, will you? After watching a brilliant video with copywriter Jim Clair opening […]

Categories
Marketing

What Reality TV Shows Teach About Marketing

What Reality TV Shows Teach About Marketing
What Reality TV Shows Teach About Marketing

It’s that time where that much-anticipated event is taking over our screens, social media feeds, and pop culture news. Yes, it’s the new season of The Bachelorette. Something you may not know about me is that my wife has a nephew who’s part of the 2020 lineup. Blake Moynes is the son of Emily Moura-Moynes […]

Categories
Marketing

Add Breadth And Depth To Your Marketing

pexels garry mordor 1089030 scaled | Add Breadth And Depth To Your Marketing | Visibility. Marketing. Advisory.

Back from a short vacation. It was a beautiful week at a cottage by the lake. Most days were hovering around a warm 22° Celsius (72° Fahrenheit), but with a couple of frosty mornings that caused a dense fog to cover the entire lake. It was absolutely gorgeous. Before I left, I appeared as a […]

Categories
Interviews

How to Secretly Dominate Your Market

appearance on edtalks live weekl | How to Secretly Dominate Your Market | Visibility. Marketing. Advisory.

In this podcast, coach and speaker Ed Rush grilled me on copywriting, marketing, SEO, and positioning, and how to use these to secretly dominate your market.

Categories
SEO

Digital Marketing Specialist: Communicate Authority by Association

new castle 216846 1280 | Digital Marketing Specialist: Communicate Authority by Association | Visibility. Marketing. Advisory.

Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.