UPWORDS started as a copywriting technique in 1998. Today I use it to write content buyers can picture and AI can quote, because the words that help people understand you help machines cite you.
Tag: Copywriting
Why Personality-Matched Messaging Is an Overlooked Growth Lever
Most messaging fails not because it’s poorly written, but because it doesn’t match how your buyer actually processes information. Here’s the framework that fixes that.
The Proof Framework I Use to Remove Doubt and Drive Revenue
Doubt kills more deals than weak offers. FORCEPS is a seven-category proof framework that systematically removes skepticism from every stage of the buyer’s journey.
How I Learned the Hard Way That Real Business Is Built on Service, Not Snake Oil
From bankruptcy at 21 to fractional C-suite executive. The career story behind how I developed my approach to positioning and organic growth, and the losses that shaped it.