You’re a professional, such as a doctor or lawyer. You have a well-known brand, a great value proposition, and a busy practice. Even so, you’re having a tough time bringing in new clients or patients because lesser competitors are outranking you on the search engines.
The problem is, SEO is only getting tougher.
Search engine optimization (SEO) is always changing. What may have worked before, even as recently as 2019, doesn’t work as well now. The reason is that search engines’ algorithms are becoming more and more sophisticated.
Today, it takes more than just stuffing keywords on a flashy website to rank well. In fact, those things can hurt your rankings. What search engines want is:
- High-quality content that’s relevant, helpful, and credible;
- On a fast-loading website that’s stable, safe, and secure;
- From a competent, authoritative, and trustworthy source.
A strategy makes your SEO fluid and adaptive to the ever-evolving nature of the Internet. More importantly, it comes from an SEO specialist who understands professionals like doctors and lawyers, unlike a digital marketing generalist who only dabbles in it.
SEO is about having a strong, authoritative online presence that increases your visibility on the search engines and drives organic traffic to your website. But it’s more than just getting high rankings. With better SEO, you also:
- Increase your brand awareness and gain a competitive edge;
- Dominate your market by outranking your toughest competitors;
- Attract ideal clients specifically seeking you and what you offer;
- Stand out without risking your reputation and getting burned;
- And quickly adapt to unforeseen changes (such as COVID).
It looks at multiple areas and SEO signals that search engines look for, from your website’s architecture to your visibility across multiple platforms. Here are just a few examples of what a comprehensive SEO approach looks at:
- Local SEO: local citations, map visibility (e.g., Google, Bing, Apple, and Facebook), business listings, and data aggregators;
- Technical SEO: server issues, page crawlability, mobile-friendliness, structured data, image optimizations, and user experience;
- On-page SEO: keyword research, topical clustering, internal linking, search intent, content strategy, and content amplification;
- Off-site SEO: authoritative backlinks, brand mentions, social media, guest article contributions, media appearances, and digital PR;
- *E-A-T SEO: author credentials, online reviews, content attribution, transparency signals, trust seals, and reputation management;
- SEO gap analysis: search engine result pages (SERPs), competitive scans, keyword gaps, content opportunities, and search trends.
*E-A-T stands for expertise, authoritativeness, and trustworthiness. They're the three most sought-after page quality factors by Google's quality evaluation guidelines, particularly with professional services websites.
Here are some examples of clients whose SEO was fixed or optimized:
Visibility Booster™ is not a typical SEO audit. It’s a comprehensive 360° assessment of your online exposure. The aim is to uncover issues, gaps, and opportunities that, once addressed, will significantly increase your visibility, authority, and traffic.
It starts with a deep dive into your digital assets, activities, and analytics. This provides a high-level roadmap describing the areas in need of improvement, along with recommended strategies and engagements to achieve your goals.
Depending on the project size, allow up to 90 days for the completion of your assessment. Your team can receive a 90-minute virtual meeting within 30 days following its delivery to ask any clarification questions.
Price is $7,000 USD (Canadians must add HST). All fees are 100% payable upfront and based on typical sites of up to 500 pages. For larger or more complex sites (e.g., ecommerce), book a discovery call for a quote. Direct expenses are extra.
If within the first 30 days we’re not a good fit or you’re unsatisfied for any reason, I’ll refund my fee in full. After that, there are no refunds, without exceptions.
Visibility Detox™ aims to fix your traffic drops that are hurting your visibility by getting a simple SEO review of the issues that need to be addressed. This light version is not as comprehensive as the Visibility Booster™ above, but it’s not an automated SEO audit, either.
This SEO assessment may take up to 30 days. You get a document with the most important issues to address and a list of suggestions. However, this service does not have a review meeting. (See coaching call below.)
If what you’re looking for doesn’t fit into the above, a custom project may be more appropriate. These are ideal for challenging projects you don’t have the time or available expertise to tackle. Projects may include things like:
- Fixing a tricky SEO problem.
- Hiring the right SEO/marketing talent.
- Improving a complex site (e.g., ecommerce).
- Revamping a larger website (e.g., 1,000+ pages).
- Developing a longer-term SEO strategy.
- Auditing other areas of your marketing.
- Developing a new positioning strategy.
- And much more.
Whether it’s dealing with a unique situation or meeting an ambitious goal, together we’ll find the right solution for your practice or website.
Unsure about what to do next? Need quick feedback? Got a nagging issue? Want to brainstorm ideas? Book a private 1:1 call, which you can record. I can provide you with assignments, a list of takeaways, and links to resources. Book a strategy call for $500.
I conduct all SEO audits personally and manually. I don’t automate or outsource them. I may use crawling tools to help me and may include screenshots for illustration purposes, but I customize the report for your situation. In very rare cases, I will hire admin support to help, but they are never involved in the auditing and writing processes.
My SEO audits are priced per website, and cover an entire standard-sized website. A standard professional website varies from 10-1,000 pages. For sites over 1,000, please book a discovery call.
Typically, SEO audits and strategy reports can take 30 days and up to 90 days or more depending on the size of the project. Once I know your exact needs and goals for conducting the audit, I will suggest a timeline.
However, timelines are approximations and not guaranteed. For faster turnaround times, I offer a guaranteed timeframe (or rush) fee of 50%. This is for special circumstances (such as an upcoming website launch).
As a certified SEO consultant, I cannot guarantee any results. Google warns against consultants and agencies that offer guarantees. Search engine rankings are unpredictable and volatile, just as stock prices are.
Also, I only provide advisory services and do not perform any execution work. I follow a fiduciary standard of care where I’m not incentivized by how or with whom you choose to implement my recommendations.
I will provide you with the best possible recommendations to increase your traffic and outrank your competitors, and offer a 30-day money-back satisfaction guarantee if the fit between us is not there.
Before our work together, I will ask you to fill out my intake form. In it, you can provide login credentials to grant me access to your website, server, analytics, and other related functionality (such as website admin and other third-party services). I also ask for some information regarding your products, services, staff, and goals to guide me in my research.
Ideally, I prefer to perform SEO audits prior to launching any big changes, such as a website redesign, platform switch, architecture change, and even content updates. This will help prevent any negative effects on your rankings and traffic, which in some cases can be irrecoverable.
If your website is new and soon to be launched, having the proper architecture, technical framework, and content beforehand can accelerate your results and improve your chances.
You and your team get a 90-minute virtual meeting to ask questions, request clarifications, or get basic guidance with the implementation process, where I can provide some general examples and outlines.
I don’t do implementation work. Once I deliver your audit and a report with my recommendations, you can implement the changes independently or with my support, either by your team or by outsourcing to a third party.
I work on all projects remotely and usually conduct virtual meetings over Zoom and chats over Slack. However, in some cases (such as for privacy or security reasons, or for larger projects), I can travel to your location if necessary, and any travel costs, lodging, and incidentals are extra.
I don’t do project management. You will manage tasks, suppliers, budgets, and accountabilities yourself. With an ongoing SEO advisory retainer, I provide guidance and leadership by working with your team more closely.
While I provide some best practices, I don’t do in-depth training or teach new skills (e.g., web development, content writing, copywriting, etc). But I can provide training separately or point you in the right direction.
Start with a free exploratory call (about 30 minutes) to see if there’s a mutual fit. During that time, I’ll take a look at your website, answer any questions, and go over your goals. If there is a fit, we can then discuss the next steps.
To higher rankings,
I’ve helped thousands of clients around the world, from solo practitioners with small practices to international franchises. I can help your business grow and scale, too. Out of the hundreds of testimonials I’ve received, here are just a few.
“Michel provided me some highly valuable insights at a critical time, helping me transition from a networking-based sales strategy to an online model. He did so in a very friendly manner and with clarity and simplicity that only comes from deep, genuine expertise. I learned about Michel from a book and I subscribed to his newsletter, which is so good I actually print some of his emails and read them in the evening. If you are looking for an SEO expert, I’m very confident Michel can help.”Carl Seleborg, CEO, DasCask.com
“Michel Fortin is my favorite marketing expert and copywriter. He is a friend, but I was reading his stuff long before he was a friend. I have paid him a lot to help me get paid a lot. He’s the real deal and has the longevity as a copywriter to prove it. I’ve personally quarterbacked over five seven-figure promotions based on his model, so I am a direct recipient of his work.”Ed Rush, CEO, EdRush.com
“Very few people can match Michel’s knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. And almost none can have all those things plus the level of integrity he brings to the table. I trust Michel implicitly; I would hire him without hesitation, and I recommend him unreservedly.”Ray Edwards, SEO, RayEdwards.com
“If you’re ready to take your business to higher levels and sustain continuous growth and improvement, then you must work with Michel! Not only does he share high-value content, but he has the unique ability to connect on a level that instantly changes people’s lives! So do yourself a favor and work with Michel today! You’ll be so grateful you did!”James Malinchak, CEO, BigMoneySpeaker.com
“I launched my website with a small list of 1,788 subscribers and was able to earn $31,523.97 within the first 24 hours. It was converting at such a high rate you wouldn’t even believe me if I told you. It then went up again and brought in over $1,800 in sales within the next 24 hours.”David Mizrachi, CEO, TheEmailExperience.com
“I have worked with Michael since 1998 and I can vouch that his copywriting services have increased my business and sales by over $4,000,000 in the course of our relationship. Michel is my “secret weapon” whenever I need copywriting that pulls results and I can wholeheartedly recommend him to anyone (except my competitors!).”Simon Grabowski, CEO, GetResponse.com
“A huge thank you for doing such a masterful job with Traffic Secrets! You are the author of the biggest launch web letter promoting the fastest-selling ‘how-to’ course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release!”John Reese, CEO, Geru.com
“In the arena of marketing coaches and mentors, Michel Fortin is in a class by himself. Michel’s generosity with both his time and talents are truly remarkable. I am very grateful to learn from him. His insight has helped my company to become a preferred partner providing paid search marketing for some of the largest, most reputable direct marketers in the country.”Dave Martin, CEO, eSmart Marketing, Inc.