Consulting and Advisory

I conduct all SEO audits personally and manually. I don't automate or outsource them. I may use crawling tools to help me and may include screenshots for illustration purposes, but I customize the report for your situation. In very rare cases, I will hire admin support to help, but they are never involved in the auditing and writing processes.

My SEO audits are priced per website, and cover an entire standard-sized website. A standard plastic surgery website varies from 10-1,000 pages. For sites over 1,000, please book a discovery call. I also offer agency pricing.

Typically, SEO audits and strategy reports can take up to 90 days or more depending on the size of the project. Once I know your exact needs and goals for conducting the audit, I will suggest a timeline.

However, timelines are approximations and not guaranteed. For faster turnaround times, I offer a guaranteed timeframe (or rush) fee of 50%. This is for special circumstances (such as an upcoming website launch).

As a certified SEO consultant, I cannot guarantee any results. Google warns against consultants and agencies that offer guarantees. Search engine rankings are unpredictable and volatile, just as stock prices are.

Also, I only provide advisory services and do not perform any execution work. I follow a fiduciary standard of care where I'm not incentivized by how or with whom you choose to implement my recommendations.

I will provide you with the best possible recommendations to increase your traffic and outrank your competitors, and offer a 30-day money-back satisfaction guarantee if the fit between us is not there.

Before our work together, I will ask you to fill out my intake form. In it, you can provide login credentials to grant me access to your website, server, analytics, and other related functionality (such as website admin and other third-party services). I also ask for some information regarding your products, services, staff, and goals to guide me in my research.

Ideally, I prefer to perform SEO audits prior to launching any big changes, such as a website redesign, platform switch, architecture change, and even content updates. This will help prevent any negative effects on your rankings and traffic, which in some cases can be irrecoverable.

If your website is new and soon to be launched, having the proper architecture, technical framework, and content beforehand can accelerate your results and improve your chances.

You and your team get a 90-minute virtual meeting to ask questions, request clarifications, or get basic guidance with the implementation process, where I can provide some general examples and outlines.

I don't do implementation work. Once I deliver your audit and a report with my recommendations, you can implement the changes independently or with my support, either by your team or by outsourcing to a third party.

I work on all projects remotely and usually conduct virtual meetings over Zoom and chats over Slack. However, in some cases (such as for privacy or security reasons, or for larger projects), I can travel to your location if necessary, and any travel costs, lodging, and incidentals are extra.

I don't do project management. You will manage tasks, suppliers, budgets, and accountabilities yourself. With an ongoing SEO advisory retainer, I provide guidance and leadership by working with your team more closely.

While I provide some best practices, I don't do in-depth training or teach new skills (e.g., web development, content writing, copywriting, etc). But I can provide training separately or point you in the right direction.