Consulting

Get professional advice without needing to hire a full-time marketing executive. Draw from my 30 years of marketing and digital experience to help you get the results you seek.

The Executive

Starting at $7,000 USD/Month

With the Executive Consulting Program, you and your entire organization get unlimited access to me. It includes the following:

  • Initial research and strategy with planning and budgeting.
  • Oversight and direction of your entire marketing program.
  • Unlimited 1-on-1 access to me via chat, email, and phone.
  • Scheduled office hours three days/week for team calls.
  • Monthly KPI review calls to discuss progress and results.
  • Access to my personal network of vetted specialists.
  • Monthly analytics reporting to watch your data over time.

The Executive Program starts at $7,000 USD/month with three-month commitment periods. All payments are due in advance of the period.

Book a free discovery call »

The Advisor

Price is $5,000 USD/Month

With the Advisor Consulting Program, you and your marketing team get unlimited access to me. This program includes the following:

  • Initial assessment during our onboarding/kickoff call.
  • Unlimited 1-on-1 access to me via chat, email, and phone.
  • Assignments and checklists to follow with timelines.
  • Scheduled office hours three days/week for team calls.
  • Monthly KPI reporting and dashboard to give you clarity.
  • Access to my personal network of vetted specialists.

This Advisor Program is $5,000 USD/month with a three-month minimum commitment. All monthly payments are due in advance.

Book a free discovery call »

The Coach

Price is $3,000 USD/Month

With the Coach Consulting Program, you (or one person from your team) get unlimited access to me. It includes the following:

  • Initial assessment during our onboarding/kickoff call.
  • Unlimited 1-on-1 access to me via chat, email, and phone.
  • Assignments and checklists to follow with timelines.
  • Monthly KPI reporting and dashboard to give you clarity.
  • Access to my personal network of vetted specialists.

This Coach Program is $3,000 USD/month with a three-month minimum commitment. All monthly payments are due in advance.

Book a discovery call »

Strategy Call

Price is $500 USD/Each

Unsure about what to do next? Need quick feedback on a marketing strategy? Want to brainstorm ideas for your next campaign? Get an outside perspective from a marketing expert. It includes the following:

  • Deep dive strategy call to discuss your challenges.
  • Call duration is up to two hours and can be recorded.
  • Shared screens are possible to allow visual feedback.
  • High-level answers to any of your marketing questions.
  • Assignments, a list of takeaways, and links to resources.
  • Priority scheduling for follow-up calls, if needed.

The Strategy Call is $500 USD/each and usually done via Zoom, Skype, or Google Meet. Payments are processed when booking your call.

Purchase a strategy call »

Custom Projects

Custom Project Pricing

Custom engagements are ideal if you don't have the time, interest, staff, or expertise to tackle these projects yourself. Some include:

  • Redesigning, updating, or improving an existing website.
  • Auditing and analyzing your current marketing strategy.
  • Creating a 6-to-12-month strategic plan for your business.
  • Developing your positioning strategy and core messaging.
  • Helping you integrate better methods, software, and tools.
  • Solving a tricky problem, or finding and removing snags.
  • Hiring the right internal and external talent for your team.
  • And much more.

Custom projects start with a discovery call and I'll create a proposal to help you accomplish your goals. All payments are due in advance. 

Book a free discovery call »

What Do I Advise On?

There are three major areas that I advise on.

General Marketing

Positioning • Marketing strategy • Branding • Brand messaging • Marketing analytics • Market research • Competitive research • Clarity and business direction • Advertising • Promotion • Selling • Customer service

Communications

Communications • Publicity (PR) • Graphic design • Media production • Copywriting • Content development • Event marketing • Podcasting • Content marketing strategy • Brand awareness strategy • Reputation management

Digital Marketing

Website development • Web design • Keyword research • User experience (UX) • Conversion rate optimization (CRO) • Search engine optimization (SEO) • Social media marketing (SMM) • Pay-per-click advertising (PPC) • Email marketing

What's Included.

Other than the Strategy Call, here's what you get with the programs.

  • Ask questions by emailing them to me anytime. Allow up to 24 hours for replies, but I typically respond within an hour if I'm free.
  • Schedule phone or video calls with me anytime during office hours. However, I'll always answer emergency calls if I'm available.
  • Access my vast network of specialists and service providers, including certified agencies and independent professionals.
  • Get help sourcing and vetting marketing suppliers if my network is unable or unavailable to carry out your implementation work.
  • Forward supplier emails to me for my feedback, and include me on supplier calls to ensure you get advice when you need it.
  • Have me review any of your marketing materials, and get quality assurance on any assets you, your team, or your suppliers produce.
  • Get my software recommendations and advice on which marketing tools and resources to use for your situation.
  • Get guidance on building a detailed budget, allocating it effectively, and planning the necessary resources to get the work done.
  • Access detailed analytics and reports via a custom online KPI dashboard 24/7, so you always know how well you're doing.
  • Get help on developing measurable goals to track your success and monthly deep-dive meetings to review your progress.
  • Get high-level strategy guidance where we can brainstorm new ideas, and discuss any roadblocks and how to remove them.
  • Record any of our calls, if you want. Our conversations are always private and confidential. I can also sign an NDA, if you wish.

What's Not Included.

There are certain things that I do not do.

  • Other than the Executive tier, I don't do project management. You'll need to manage projects yourself, including tasks, budgets, suppliers, and accountabilities. I can provide high-level guidance if needed.
  • With the Executive tier, your entire organization may contact me, as long as it relates to your marketing. With the Advisor tier, access is limited to your marketing team. The Coach tier is restricted to one person only.
  • While I can provide best practices training for a fixed fee, I don't teach new skills (e.g., web development). But I can point you in the right direction to learn these independently if you wish.
  • I don’t do hands-on implementation work. This includes things like web design, content development, copywriting, campaign management, etc. But I can provide general outlines, creative input, and examples.
  • No one can guarantee a certain result with absolute certainty, such as specific increases in rankings, leads, sales, and so on. But if the fit isn't there within the first 30 days, I don't want your money.

Who Is This For?

A free discovery call will give us an opportunity to chat and see if there's a fit. Here are some of the characteristics of an ideal client:

  • You're a professional or the CEO of a professional firm.
  • You want to grow and perhaps open new locations.
  • You're growing quickly or need to adapt your business.
  • You value outside, impartial advice and guidance.
  • You understand that marketing is an investment.
  • You're willing to do what it takes to move the needle.
  • You know that it takes time to get traction and results.
  • You're aware that there is no "magic bullet" approach.
  • You believe that consistent work leads to positive returns.
  • Your business generates $1-25 million in annual revenue.

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Strategic marketing consultant Michel Fortin