Marketing Consulting | SEO & Digital Marketing Advisory

Marketing Consulting Services

While search engine optimization is at the heart of an effective visibility marketing strategy, it takes more than just SEO to gain exposure and achieve momentum in today’s hypercompetitive and hyperdistractible marketspace. It takes strong positioning, brand awareness, engaging content, and a solid reputation.

For this reason, I offer a 360° approach to growing your presence, its prominence, and its performance online. It’s a comprehensive assessment where I diagnose gaps and opportunities, followed by a detailed prescription on how to address them. I’ll steer you in the right direction while avoiding costly mistakes along the way.

Traffic charts and organic growth from Michel Fortin's clients (2016-2021). — Traffic charts and organic growth from Michel Fortin’s clients (2016-2021).

Levels of Service

Visibility Booster™ is a comprehensive, 360° analysis and phased roadmap for your organic visibility. Delivery may take 30 to 60 days, depending on the project size.
Visibility Detox™ is a lighter version and aims to address only the most critical issues. It may take up to 30 days.
Virtual Strategy Session allows you to ask questions and get one-on-one guidance. You can record it for reference, too.
Custom projects are available for situations outside the scope of the above. They’re quoted on a case-by-case basis.

The Visibility Booster™

Visibility Booster™ starts with a 360° assessment of your online presence. It’s a deep dive into your digital assets, activities, and analytics. I audit various aspects of your SEO and your business, and I identify any critical issues that need to be addressed.

Then, I uncover gaps and opportunities you can capitalize on. Finally, you get a strategic roadmap that you or your team can implement, which will revolve around these areas:

Technical SEO: these optimizations are about making sure your site is findable, crawlable, and usable, and include things like server speed, security issues, mobile-friendliness, image optimizations, and accessibility, among others;
On-page SEO: this is improving what’s on your website and any of your online assets, and it includes keyword research, topical relevance, internal linking, search intent, content strategy, and content amplification;
Off-site SEO: many external factors impact your SEO, such as authoritative backlinks, brand mentions, social profiles, guest contributions, media appearances, thought leadership, brand awareness, and digital PR;
Local SEO: if you’re a location-based business, then for users to find you, you need local SEO, such as map profiles (e.g., Google, Bing, Apple, and Facebook maps), local citations, directory listings, and data aggregators;
Directional SEO: a key in achieving higher visibility depends on the user’s journey, taking into account items like their experience (UX), bounce rates, dwell times, levels of engagement, conversion rates, and funnel stages;
*Helpful SEO: for content to rank well it must offer a high degree of quality, credibility, and believability, which include signals like value to the user, topical authority, author credentials, source attributions, trust seals, reputation management, online reviews, and many others;
Competitive analysis: the goal in analyzing winning competitors is to reverse-engineer common factors, which are indicators of what Google prefers, such as similarities, keyword gaps, content opportunities, and search trends.

*Helpful SEO aims to optimize your content strategy based on its level of helpfulness to the searcher. It includes ranking signals such as E-E-A-T (i.e., expertise, experience, authoritativeness, and trustworthiness). These signals are critical and sought-after by search engines according to their page quality evaluation guidelines.

We start with a discovery call to see if we’re a good fit. If we are, and following a 100% prepayment at commencement, you will fill out an intake form that will cover all aspects of your online presence, offerings, and marketing so far.

Depending on the project, your team can receive a 90-minute virtual meeting within 30 days following its delivery to ask any clarification questions or get any guidance. Training and ongoing advisory work are extra. After 90 days following delivery, any additional calls, meetings, or emails are extra.

All fees are 100% payable upfront and based on typical sites of up to 500 pages. For larger or more complex sites, book a free initial discovery call to receive a custom quote. Direct expenses are extra. Within the first 30 days, if we’re not a good fit, I’ll refund my fee in full. After that, there are no refunds, without exceptions.

Price: $10,000 USD

book a discovery call

The Visibility Detox™

Visibility Detox™ is a lighter version of the Visibility Booster™ program. It’s ideal if you’re simply looking for some quick fixes or need quick wins. For example, use it to uncover traffic drops, identify critical issues, reverse-engineer winning tactics from competitors, or get actionable tips you can apply immediately.

This program includes a high-level SEO assessment and general recommendations. It may take up to 30 days. You get a document with the most important issues to address and suggestions on how to fix them. However, this service does not have a review meeting. If you need one, you can buy a strategy call separately.

Price: $5,000 USD

book a discovery call

Private Strategy Call

Unsure about what to do next? Need some quick feedback or an outside perspective? Got a nagging issue you would like to solve? Then book a private strategy call. It’s about an hour, and you can record it for reference. During your call, I can provide you with assignments, a list of takeaways, and links to resources.

These sessions are meant for one person only in a 1:1 setting. If more people will attend our session, it’s $200 extra per person. If more time is needed, longer sessions are also available as half and full days (i.e., sessions of three or six hours). For these longer sessions, any direct, out-of-pocket expenses are extra.

Price: $500 USD

book a Strategy call

Custom SEO Projects

If what you’re looking for doesn’t fit into the above, a custom project may be more appropriate. These are ideal for challenging projects you don’t have the time or available expertise to tackle. Custom projects may include things like:

Fixing a tricky marketing problem.
Hiring the right marketing talent.
Improving a complex site (e.g., ecommerce).
Revamping a larger website (e.g., 1,000+ pages).
Developing a longer-term strategy.
Auditing other areas of your marketing.
Developing a new positioning strategy.
And much more.

Whether it’s dealing with a unique situation or meeting an ambitious goal, we’ll work together to find the right solution for you. If you’re unsure if any of the above is right for you, ask for a custom quote and please provide the details of your project.

Price: Variable

get in touch

Common Questions (FAQ)

Who will perform the SEO Audit?

I conduct all SEO audits personally. I don’t automate or outsource them. I use crawling tools or analytics software to help me, and I may include screenshots for illustration purposes. But I customize the report for your situation. In rare cases, I will hire admin support to help me, but they are never involved in the auditing and writing processes.

How many pages do you audit?

My SEO audits are priced per domain and cover a standard-sized website. A standard professional website varies and can go up to 500 pages. For larger sites, please book a discovery call to confirm or for a custom quote.

How long does an SEO audit take?

Typically, an SEO assessment and strategy can take 30 days and up to 90 days or more, depending on the project size. Once I know the size of your website, and your exact needs and goals for conducting the audit, I will suggest a timeline. However, timelines are estimates and NOT guaranteed. If you need a guaranteed turnaround time or a faster one, I offer a 50% priority fee (i.e., a rush fee). This is for special circumstances, such as an upcoming website launch.

Do you guarantee your results?

As a certified SEO consultant, I do not guarantee any rankings or results. Google prohibits this practice, and it specifically warns against SEO services that promise results or offer guarantees. It’s impossible to do so as search engine rankings are unpredictable and volatile, just as stock prices are. Also, I only provide advisory services and do not perform any execution work or control it. I follow a fiduciary standard of care, where I’m not incentivized by how you implement my recommendations or with whom. However, I promise to provide you with a thorough audit and the best possible recommendations to increase your traffic and outrank your competitors based on my 30 years of experience (and the latest search algorithms). I offer a 30-day money-back satisfaction guarantee if the fit between us is not there.

What do you need to get started?

I ask for 100% of my fee upfront. Once I receive your payment, and before we start our work together, I will ask you to fill out an intake form where you can provide me with your login credentials and grant me access to your website, server, analytics, and other related functionality (such as website admin and other third-party services). I also ask for some basic information regarding your business, products, services, staff, and goals to guide me in my research.

What if I’m redesigning my site?

It’s a perfect time, then. Ideally, I perform SEO audits before launching major changes, such as a website redesign, platform switch, architecture change, and even content updates. This will help prevent any negative effects on your rankings and traffic, which can sometimes be irrecoverable. If your website is new and soon to be launched, having the proper architecture, technical framework, and content beforehand can accelerate your results and improve your chances.

Will you implement the work?

I don’t do implementation work. Once I deliver your audit report with my recommendations, you can implement the changes by your team or by outsourcing to a third party. I can also guide you in that process. For example, within 30 days of delivering my report, you and your team get a 90-minute virtual meeting to ask questions, request clarifications, or get basic guidance with the implementation process, where I can provide some general examples and outlines.

Will you work at our location?

I work on all projects remotely and usually conduct virtual meetings over online video and text-based chats. However, in some cases (such as for privacy or security reasons, or with larger projects), I can travel to your location if necessary, and any travel costs, lodging, and incidentals are extra.

Is there anything you don’t do?

I don’t do project management. You or someone on your team will manage tasks, suppliers, budgets, and accountabilities. You will have roadmaps and an initial meeting to review the suggestions. I may offer an ongoing advisory retainer, which includes project oversight and guidance. I can work with your team during the deployment of my recommendations. This retainer is available to previous clients only who have purchased one of my assessments. Also, while I provide direction and best practices, it doesn’t include in-depth training or teaching new skills (e.g., web development, content writing, copywriting, etc). But I offer additional training you can purchase separately, or I can point you in the right direction.

What’s The Next Step?

Start with a free exploratory call (about 30 minutes) to see if there’s a mutual fit. During that time, I’ll look at your website, answer any questions, and go over your goals and concerns. If there is a fit between us, we can then discuss the next steps.

To higher visibility,

Michel Fortin's signature — Michel Fortin

What Do Others Say?

I’ve helped thousands of clients worldwide, from solo practitioners with small practices to international franchises. I can help your business grow and scale, too. Out of the hundreds of testimonials I’ve received, here are just a few.

“Michel provided me some highly valuable insights at a critical time, helping me transition from a networking-based sales strategy to an online model. He did so in a very friendly manner and with clarity and simplicity that only comes from deep, genuine expertise. I learned about Michel from a book and I subscribed to his newsletter, which is so good I actually print some of his emails and read them in the evening. If you are looking for an SEO expert, I’m very confident Michel can help.”
Carl Seleborg, CEO, DasCask.com

“Michel Fortin is my favorite marketing expert and copywriter. He is a friend, but I was reading his stuff long before he was a friend. I have paid him a lot to help me get paid a lot. He’s the real deal and has the longevity as a copywriter to prove it. I’ve personally quarterbacked over five seven-figure promotions based on his model, so I am a direct recipient of his work.”
Ed Rush, CEO, EdRush.com

“Very few people can match Michel’s knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. And almost none can have all those things plus the level of integrity he brings to the table. I trust Michel implicitly; I would hire him without hesitation, and I recommend him unreservedly.”
Ray Edwards, SEO, RayEdwards.com

“If you’re ready to take your business to higher levels and sustain continuous growth and improvement, then you must work with Michel! Not only does he share high-value content, but he has the unique ability to connect on a level that instantly changes people’s lives! So do yourself a favor and work with Michel today! You’ll be so grateful you did!”
James Malinchak, CEO, BigMoneySpeaker.com

“I launched my website with a small list of 1,788 subscribers and was able to earn $31,523.97 within the first 24 hours. It was converting at such a high rate you wouldn’t even believe me if I told you. It then went up again and brought in over $1,800 in sales within the next 24 hours.”
David Mizrachi, CEO, TheEmailExperience.com

“I have worked with Michael since 1998 and I can vouch that his copywriting services have increased my business and sales by over $4,000,000 in the course of our relationship. Michel is my “secret weapon” whenever I need copywriting that pulls results and I can wholeheartedly recommend him to anyone (except my competitors!).”
Simon Grabowski, CEO, GetResponse.com

“A huge thank you for doing such a masterful job with Traffic Secrets! You are the author of the biggest launch web letter promoting the fastest-selling ‘how-to’ course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release!”
John Reese, CEO, Geru.com

“In the arena of marketing coaches and mentors, Michel Fortin is in a class by himself. Michel’s generosity with both his time and talents are truly remarkable. I am very grateful to learn from him. His insight has helped my company to become a preferred partner providing paid search marketing for some of the largest, most reputable direct marketers in the country.”
Dave Martin, CEO, eSmart Marketing, Inc.