SEO Consulting and Advisory

Fix your traffic drops, grow your visibility, and attract more ideal patients with SEO advice drawn from 30 years of experience in plastic surgery, cosmetic surgery, and medical aesthetics.

SEO consulting client performance doubled in one year.
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    Full 360° SEO Analysis & Strategy

    Price is $7,000 USD/Each

    Traffic dropped? Getting fewer new patients? Lesser competitors outranking you? A comprehensive plastic surgery SEO analysis and strategy is the most effective way to determine what's hurting your rankings and how to fix it.

    What You Get

    This service is ideal if you want a better understanding of how visible you are online and how you can improve your organic traffic. This program includes:

    • Technical SEO Audit

      I review your technical infrastructure, such as page speed, site security, crawl errors, usability issues, and mobile responsiveness.

    • On-Page SEO Audit

      I analyze your on-page SEO signals, including the HTML code, page titles, URL structure, meta-data, and other page elements Google looks for.

    • Content SEO Audit

      I examine your content quality, such as topical relevance, search intent, level of comprehensiveness, credentialization, and user experience.

    • Off-Page SEO Audit

      I investigate your off-page SEO signals, including backlinks, brand mentions, online reputation, peer recognition, and patient reviews.

    • Local SEO Audit

      I verify your local search visibility, such as map listings, business directories, and NAP citations (i.e., name, address, and phone number).

    • Website Structure Audit

      I look at your site architecture, such as content organization, topical clustering, user journey, site navigation, and internal linking.

    • Search Performance Audit

      I measure your search traffic metrics, including ranking positions, traffic analytics, search impressions, clickthrough rates, and bounce rates.

    • Competitive Gap Analysis

      I dissect and compare your biggest online competitors, such as their SEO signals, content value, keyword rankings, and gap opportunities.

    • Keyword Research Analysis

      I identify questions your audience is asking, topics they want to know more about, and content ideas that will answer their queries.

    • Manual Penalty Assessment

      I uncover ranking penalties, such as for unnatural links, spam/thin content, hacked pages, and deceptive tactics (i.e., cloaking).

    • Implementation Strategy

      I provide you with a list of suggestions, fixes, and actionable recommendations to help improve your SEO performance.

    How It Works

    You get a thorough, high-level report with improvements you can implement either independently or with my support (see ongoing SEO advisory below).

    • You start with an SEO intake form. As we begin our work together, you will need to complete a brief questionnaire that will allow me to gather all the information I need to perform a detailed discovery and audit.
    • Allow up to three months for your report. Typically, they take two months to complete. However, some may take more time depending on the size and scope. (Light audits take one month.) I do not guarantee timelines.
    • Your report is 100% custom-written. It's not an automated or outsourced report. I conduct SEO audits manually with the help of some tools. I may include screenshots, but I customize the report for your situation.
    • You get a 90-minute review meeting. You and your team get a 1.5-hour virtual meeting to ask questions, request clarifications, or get direction with implementation (if needed). Limited to one session only.

    Pricing and Terms

    Price is at $7,000 USD/each for a single site of up to 1,000 pages. For larger sites, please book a discovery call for a price. All fees are 100% payable in advance. If within the first 30 days you're unsatisfied for any reason, I'll refund my fee in full.

    Light SEO Audit & Review

    Price is $3,000 USD/Each

    I recognize that not all plastic surgeons and medical aesthetic clinics require a full-on, in-depth SEO audit and strategy. Sometimes, a light SEO audit and quick review of all the issues that you need to address may suffice.

    This service is perfect if you have an SEO team or strategy already, or you currently work with an agency and you're just looking for neutral, outside expertise to help you verify their work and/or to make informed decisions.

    A light SEO audit and review can take about two weeks. You get a document with all the most important changes and suggested improvements. However, this service does not have a review meeting. (See coaching call below.)

    Ongoing SEO Consulting

    Starting at $5,000 USD/Month

    Access highly specialized SEO expertise while avoiding costly mistakes along the way. You and your team not only gain expert insights but also future-proof your site against volatile search engine updates and traffic fluctuations.

    What You Get

    You and anyone on your team have unlimited anytime access to me via phone, email, chat (such as Slack), or text message. I usually respond within minutes, but allow 24 hours for a response if I'm too busy. Here's what's included:

    • Upfront SEO research, strategy, planning, and budgeting.
    • Direction over your SEO program and project implementation.
    • Unlimited 1:1 access to me via Slack, email, Zoom, and phone.
    • Scheduled office hours for team calls or group video meetings.
    • Monthly review meetings to discuss your results and progress.
    • High-level SEO strategy guidance and expertise as needed.
    • Access to my personal network of vetted SEO specialists.
    • Help in sourcing new suppliers if my network is unavailable.
    • Quality review of any assets your team or suppliers produce.
    • On-demand analytics reports via a custom online dashboard.
    • Monthly deep-dive meetings to review your SEO progress.
    • Software recommendations and advice on best practices.
    • Permission to record all our meetings for future reference.

    How It Works

    • In the first month, I'll perform a detailed discovery and SEO audit.
    • I'll analyze your traffic, rankings, and key performance indicators.
    • I'll then decide the best plan of action to improve your results.
    • We’ll define your goals, allocate a budget, and create projects.
    • You'll have direct access to my network of vetted SEO specialists.
    • You pay suppliers directly as I never markup or take a commission.
    • You may send proposals, reports, and materials for me to review.
    • Every quarter, we’ll analyze your progress and plan the next one.

    Pricing and Terms

    Price starts at $5,000 USD/month with a minimum three-month commitment. All payments are 100% due in advance. Any direct expenses are extra. You may cancel with a 14-day notice to allow me to transition any work over to you.

    100% Money-Back Guarantee

    If within the first 30 days we're not a good fit or you're unsatisfied for any reason, I'll refund my fee in full. After that, there are no refunds without exceptions.

    Custom SEO Projects

    Variable Pricing

    If what you're looking for doesn't fit into the above, a custom project may be more appropriate. These are ideal for challenging projects you don't have the time or available expertise to tackle. Projects may include things like:

    • Fixing a tricky problem.
    • Hiring the right SEO/marketing talent.
    • Improving a complex site (e.g., ecommerce).
    • Revamping a larger website (e.g., 1,000+ pages).
    • Developing a longer-term SEO strategy.
    • Auditing other areas of your marketing.
    • Developing a new positioning strategy.
    • And much more.

    Whether it's dealing with a unique situation or meeting an ambitious goal, together we'll find the right solution for your practice or website.

    60-Minute Strategy Call

    Price is $500 USD/Each

    Unsure about what to do next? Need quick feedback? Got a nagging issue? Want to brainstorm some ideas? Purchase a 60-minute, private coaching call by phone or video, which you can record for reference. I can provide you with assignments, a list of takeaways, and links to resources if needed.

    Common Questions (FAQ)

    What's The Next Step?

    It all starts with a free 30-minute exploratory call to see if there's a mutual fit. During this call, I'll take a high-level look at your website, and we'll go over your current results, your needs, and your goals.

    What Do Others Say?

    I've helped thousands of clients around the world, from solo practitioners with small practices to international franchises. I can help your business grow and scale, too. Out of the hundreds of testimonials I've received, here are just a few.

    Carl Seleborg, CEO, Das Cask Whisky

    "Michel provided me some highly valuable insights at a critical time, helping me transition from a networking-based sales strategy to an online model. He did so in a very friendly manner and with clarity and simplicity that only comes from deep, genuine expertise. I learned about Michel from a book and I subscribed to his newsletter, which is so good I actually print some of his emails and read them in the evening. If you are looking for an SEO expert, I'm very confident Michel can help."

    Carl Seleborg

    ed rush fighter pilot business advisor

    "Michel Fortin is my favorite marketing expert and copywriter. He is a friend, but I was reading his stuff long before he was a friend. I have paid him a lot to help me get paid a lot. He’s the real deal and has the longevity as a copywriter to prove it. I've personally quarterbacked over five seven-figure promotions based on his model, so I am a direct recipient of his work."

    Ed Rush

    Peter Dillon

    "I've worked with Michel for close to two years now. He took over the SEO, copywriting, and maintenance of our websites at and In those two years, he has helped us tremendously with improving our websites and lead generation. He has continuously championed our company's marketing efforts, particularly at a time when we were hit by the pandemic slowdown. His contribution extends well beyond the scope of his role, and I highly recommend Michel as a marketing strategist and business advisor."

    Peter Dillon


    "Very few people can match Michel's knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. And almost none can have all those things plus the level of integrity he brings to the table. I trust Michel implicitly; I would hire him without hesitation, and I recommend him unreservedly."

    Ray Edwards


    "If you're ready to take your business to higher levels and sustain continuous growth and improvement, then you must work with Michel! Not only does he share high-value content, but he has the unique ability to connect on a level that instantly changes people's lives! So do yourself a favor and work with Michel today! You'll be so grateful you did!"

    James Malinchak

    Simon Grabowski, CEO,

    "I launched my website with a small list of 1,788 subscribers and was able to earn $31,523.97 within the first 24 hours. It was converting at such a high rate you wouldn't even believe me if I told you. It then went up again and brought in over $1,800 in sales within the next 24 hours."

    Simon Grabowski

    David Mizrachi, CEO,

    "I launched my website with a small list of 1,788 subscribers and was able to earn $31,523.97 within the first 24 hours. It was converting at such a high rate you wouldn't even believe me if I told you. It then went up again and brought in over $1,800 in sales within the next 24 hours."

    David Mizrachi

    John Reese, CEO,

    “A huge thank you for doing such a masterful job with Traffic Secrets! You are the author of the biggest launch web letter promoting the fastest-selling ‘how-to' course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release!”

    John Reese

    David Martin, Owner, eSmart Marketing, Inc.

    "In the arena of marketing coaches and mentors, Michel Fortin is in a class by himself. Michel's generosity with both his time and talents are truly remarkable. I am very grateful to learn from him. His insight has helped my company to become a preferred partner providing paid search marketing for some of the largest, most reputable direct marketers in the country."

    Dave Martin

    CEO, eSmart Marketing, Inc.

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