A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]
In 2005, I held three rarely given teleseminars: a call with copywriting legends Gary Halbert and John Carlton, and a second follow-up call with Gary Halbert.