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Tag: interview

How I Write Copy in Seven Steps

Post author By Michel Fortin
Post date April 16, 2015

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process is one developed over many years, […]

Tags blog, bullets, client, copywriter, copywriting, credibility, cro, flow, formula, guarantees, headline, interview, language, management, methodology, organization, project management, reader, Research, selling, structure, success, tips, writing

Interviews

Copywriting Legends Gary Halbert and John Carlton

Post author By Michel Fortin
Post date January 24, 2008

In 2005, I held three rarely given teleseminars: a call with copywriting legends Gary Halbert and John Carlton, and a second follow-up call with Gary Halbert.

Tags audio, blog, copywriter, copywriting, gary halbert, interview, john carlton, legal marketing, marketing, michel fortin, online marketing, peter stone, sem, seminar, teleseminar, testimonial, transcript

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