Most businesses don’t have a content problem. They have a systems problem. They publish, they blog, they schedule. But their content doesn’t move buyers forward. It accumulates, competes with itself, and gets stale. A content funnel is not a publishing schedule. It’s a revenue system designed to take buyers from unaware to ready to act. Here’s how to build it and keep it working.
Most businesses have content. Very few have a content strategy. The difference is a system that defines who you’re writing for, where they are in their awareness journey, and what each piece is supposed to do. Get that right and content stops being a publishing exercise and starts becoming one of the most reliable drivers of sustainable growth you have.
Most revenue problems aren’t really sales problems. They’re alignment problems. The OATH formula — Oblivious, Apathetic, Thinking, Hurting — maps your messaging to where your buyers actually are in their awareness journey. Get it right, and everything from content strategy to pipeline conversion gets sharper. Here’s how to use it as a strategic growth tool.
Senior fractional CMO, CRO, and CSO expertise for growth-stage and expert-led firms. Fixing broken marketing and revenue systems.
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