Most repositioning fails because the diagnosis was partial. Here is the three-lens method I run as a fractional CMO (Chief Marketing Officer) before I reposition a market.
Tag: Buyer Awareness
The Diagnostic Skill That Separates Strategic Hires from Expensive Ones
Most consultants start with solutions. The best fractional executives start by reading the business through three diagnostic lenses before they prescribe anything.
What Makes a Content Strategy Actually Drive Revenue
Most companies have content but no content strategy. Here’s how I build content systems that connect to revenue, from architecture to distribution to maintenance.
How the OATH Formula Reveals Whether Your Buyer Is Ready to Act
Most messaging misreads the buyer. OATH reads two things, how aware they are and how willing they are to act, so your message meets them where they are.