Visibility. Marketing. Advisory.

Tag: business consultant

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

SEO

Funnel Marketing: 5 Things to Laser Focus On

Post author By Michel Fortin
Post date September 8, 2020

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

Tags ad campaigns, blog, business advisor, business consultant, consultant, consultant marketing, demand generation, dentist, freelance, landing page, lead generation, marketer, marketing consultant, relationship, search engine marketing, social media, traffic, web marketing

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Productivity

The Pitfalls and Blessings of ADHD

Post author By Michel Fortin
Post date July 1, 2020

Preamble: A friend wrote about her recent ADHD diagnosis at age 45. I was diagnosed at 52, so it resonated deeply with me. I found myself nodding with each symptom she described. It inspired me to write one of my own. I was reluctant to discuss this at first and open myself up this way. […]

Tags ad campaigns, business consultant, consultant, consultant marketing, copywriting, healthcare marketing, independent consultant, marketer, marketing, marketing consultant, online marketer, online marketing, online marketing consultant, relationship, traffic

Copywriting

Does Your Copy Have Personality?

Post author By Michel Fortin
Post date July 14, 2009

Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]

Interviews

Gary Halbert Interview #1

Post author By Michel Fortin
Post date March 22, 2006

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.

Thank you!