Categories
SEO

Fresh Content Helps Your SEO, But Stale Content Can Hurt It

Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

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SEO

Silos and Bios: Two Key Expertise SEO Signals

An SEO audit investigated the drop in traffic for an SEO consulting client. Rankings fell likely because the site lacked two specific expertise SEO signals.

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SEO

When Moving Your Site, Don’t Leave Your SEO Behind

Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.

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SEO

How to Come Up With Great Ideas for SEO Content

When it comes to SEO content. The best content answers the viewer’s questions. The best content attracts qualified traffic when you target the right market.

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SEO

How to Do Site Migrations Without Losing Traffic

I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old […]

Categories
Audits

Quick SEO Audit of DrThors.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

Categories
Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

Categories
Copywriting

Copywriting Productivity Tools to Boost Your Writing

These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]