Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.
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Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, Instagram, their own blog, or whatever. They say it’s all about being “transparent,” and transparency is good. But I think we need to be careful. Transparency may seem trendy. It may seem noble or humble. But […]
This week, I watched a video from one of my favourite people, Dori Clark, who talked about writer’s block. She said, “I don’t believe in writer’s block, it doesn’t exist.” Her point, coming from a journalism background, is that when you’re facing constant deadlines, you never have writer’s block because you can’t have it. Writer’s […]
Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.
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The 10 Commandments of Power Positioning
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
Copywriting is often labelled as “wordsmithing.” A wordsmith is someone who uses words to sell a product, a service, or an idea. But, is copy only about words? Copywriting comes down to two fundamental tasks: knowing what to say and then how to say it. The first part is the most crucial. After all, the […]
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Risk-Reversal’s Role Reversal
The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of sales copy is the power of risk reversal. That is, taking a larger risk from the sale than the purchaser of your product. Risk reversal is a powerful […]
What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The […]
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New To Copywriting? Start Here…
As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?” Since my coaching students also get access to any of my digital programs, they also get access to my private website, where I share over […]