As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.
Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.
An SEO consultant asked for my advice on the best plugins for WordPress SEO, and wondered if page builders like Beaver Builder or Elementor can affect it.
Blowing your own horn can seem like a productive marketing effort, and it may seem to communicate self-confidence. But it’s often done wrong, which makes it ineffective and counterproductive, and can even backfire. Saying you’re the best in your field, your claim is suspect and dismissible at best, and arrogant and disdainful at worst. Either way, you […]
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
The other day, an aspiring copywriter asked me a question that I hear all too often: “How do I distinguish myself from other copywriters?” The answer is not an easy one. It takes some thought, some time, and perhaps some inspiration. But time after time, I have found that most people tend to overlook one […]
I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]
A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Besides poor targeting, lack of […]
In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.