Categories
Copywriting

How I Broke Into Copywriting

My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: “Here’s how I made my first ‘money’ in copywriting.” Then one by one, other copywriters started adding their own. The responses were nothing short of amazing! […]

Categories
SEO

Funnel Marketing: 5 Things to Laser Focus On

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

Categories
SEO

Kickstart Your Results With an SEO Keyword Audit

When refreshing existing content, the first goal is to match the audience’s search intent to improve rankings. For that, perform an SEO keyword audit.

Categories
Books

The 10 Commandments of Power Positioning

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Categories
Copywriting

To Up Sales, Up Words!

I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters, or emails using a language that only the person who wrote them understands. The bottom line is, most marketers and copywriters still seem to ignore the most important […]

Categories
Copywriting

Does Your Copy Have Personality?

Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]

Categories
Copywriting

How to Extract Doubt From Your Sales Copy

A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Other than poor targeting, lack […]

Categories
Marketing

Are All Business People Dishonest?

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]

Categories
Copywriting

How to Write Carrot Wielding Copy!

A significant reason behind most floundering websites is the lack of a response-driven message — an effective one that gets people to do something, even if it’s to keep reading. A direct response message is not just about response. It’s comprised of three elements: it must be 1) captivating (it captures the reader’s attention), 2) […]