5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.
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Funnel Marketing: 5 Things to Laser Focus On
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When refreshing existing content, the first goal is to match the audience’s search intent to improve rankings. For that, perform an SEO keyword audit.
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The 10 Commandments of Power Positioning
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
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To Up Sales, Up Words With Upwords!
I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters, or emails using a language that only the person who wrote them understands. The bottom line is, most marketers and copywriters still seem to ignore the most important […]
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Does Your Copy Have Personality?
Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]
A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Besides poor targeting, lack of […]
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Are All Business People Dishonest?
Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]
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Use Scarcity To Sell, Not Scare
Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s that ageless law of supply and demand. The less the supply is, the greater the demand will be. People don’t […]