Categories
SEO

Fresh Content Helps Your SEO, But Stale Content Can Hurt It

Fresh content and content consolidation can increase SEO, improve traffic and ranking. Focusing on creating content that provides quality and a great user experience is key.

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SEO

Content Amplification to Become a Recognized Authority

Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.

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Marketing

What Reality TV Shows Teach About Marketing

It’s that time where that much-anticipated event is taking over our screens, social media feeds, and pop culture news. Yes, it’s the new season of The Bachelorette. Something you may not know about me is that my wife has a nephew who’s part of the 2020 lineup. Blake Moynes is the son of Emily Moura-Moynes […]

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SEO

Outsource SEO Content Writing With This Simple Template

Clients have asked me about my SEO content writing process. I explained the various steps and enclosed a content writing template to easily create blog content.

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SEO

Stop Writing For SEO, Do These 3 Things Instead

We would stuff the writing for SEO with keywords as we write, refine to match exact keyphrases, and even rewrite and twist it so much that it compromised its quality,

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Marketing

Don’t Be Transparent, Be Authentic Instead

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, Instagram, their own blog, or whatever. They say it’s all about being “transparent,” and transparency is good. But I think we need to be careful. Transparency may seem trendy. It may seem noble or humble. But […]

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SEO

Funnel Marketing: 5 Things to Laser Focus On

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

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Productivity

Perfection Is The Perfect Way To Ruin Good Marketing

This week, I watched a video from one of my favourite people, Dori Clark, who talked about writer’s block. She said, “I don’t believe in writer’s block, it doesn’t exist.” Her point, coming from a journalism background, is that when you’re facing constant deadlines, you never have writer’s block because you can’t have it. Writer’s […]

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SEO

Digital Marketing Specialist: Communicate Authority by Association

Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.