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Tag: cosmetic marketing

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

SEO

Digital Marketing Specialist: Communicate Authority by Association

Post author By Michel Fortin
Post date August 5, 2020

Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.

Tags author, blog, cosmetic marketing, credentials, engineer, knowledge, leader, leadership, marketing, search engine marketing, sem, social media, web marketing

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Copywriting

How to Target Your Perfect Customer

Post author By Michel Fortin
Post date July 22, 2020

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]

Books

The Death of The Salesletter

Post author By Michel Fortin
Post date September 7, 2009

In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.

Copywriting

Headlines That Pull, Persuade, And Propel!

Post author By Michel Fortin
Post date August 30, 2009

When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]

Tags advertising, blog, copy, copywriter, copywriting, cosmetic marketing, cro, deck copy, headline, marketer, marketing, maslow, online marketer, online marketing, response, sales, sem, success, tips, ux, web marketing, website

Copywriting

How to Extract Doubt From Your Sales Copy

Post author By Michel Fortin
Post date June 23, 2009

A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Besides poor targeting, lack of […]

Interviews

Gary Halbert Interview #1

Post author By Michel Fortin
Post date March 22, 2006

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.

Interviews

Gary Halbert Interview #2

Post author By Michel Fortin
Post date March 22, 2006

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.

Thank you!