Visibility. Marketing. Advisory.

Tag: landing page

Why I Switched From Copywriting to SEO Consulting?

Post author By Michel Fortin
Post date February 19, 2021

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

SEO

Funnel Marketing: 5 Things to Laser Focus On

Post author By Michel Fortin
Post date September 8, 2020

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

Tags ad campaigns, blog, business advisor, business consultant, consultant, consultant marketing, demand generation, dentist, freelance, landing page, lead generation, marketer, marketing consultant, relationship, search engine marketing, social media, traffic, web marketing

Books

The 10 Commandments of Power Positioning

Post author By Michel Fortin
Post date July 31, 2020

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Copywriting

What Performs Better: Long Copy Or Short Copy?

Post author By Michel Fortin
Post date October 1, 2004

Here’s a reprint of an answer I gave a student in another forum who asked: “Long copy? Or short copy?” 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press. But long copy always outperforms short copy. Don’t be long for the sake of being long. […]

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