The 4 Pillars Of Power Positioning

Back in 2002, I wrote a book called Power Positioning. It was an expanded version based on my booklet, The 10 Commandments of Power Positioning, which I wrote back in 1992. In it, I defined Power Positioning as a skillful blend of “the art of positioning” and “the science of direct response” because it has […]


The 10 Commandments of Power Positioning

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.