Copywriting Productivity Tools to Boost Your Writing

These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]


6 Important, Useful, and Free SEO Tools

When it comes to managing your SEO, there are hundreds if not thousands of tools out there. Check out these 6 important free SEO tools.


My Name is Michael, I Got a Nickel…

OK, this post has been a long time coming. For over a decade, people keep asking me, “So, what is it: Michel? Michael? Mike? Or what?” (I prefer “Master Overlord,” but I digress. Oh, and here’s a little-known fact: a nickname high school kids gave me was “Spike.”) My name is “Michel,” formally pronounced “Mee-shell.” […]