In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.
I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]
A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Other than poor targeting, lack […]