In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.
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The Death of The Salesletter
Tag: social proof
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Remember These 5 Copywriting Formulas
I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]
A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Besides poor targeting, lack of […]