How to Create Awareness With Your Content Funnel

To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.


Remember These 5 Copywriting Formulas

I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]