Categories
SEO

How to Get Backlinks? Stop Chasing Them

One of the most common tactics for SEO, and it’s something that a lot of SEO experts swear by, is building backlinks. SEO backlinks don’t have to be painful.

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

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SEO

How Will Video SEO Help Ranking?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.

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SEO

What is SXO (Search Experience Optimization)?

SXO (Search Experience Optimization) focuses on the end search. SEO in a sense focuses on optimizing a search engine where SXO optimizes the user’s experience.

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SEO

SEO and The Law of The Vital Few

SEO, like any other marketing effort, abides by the “law of the vital few.” Also called the 80/20 rule, says that 80% of your results will come from 20% of your efforts.

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SEO

6 Quick Ways to Spy On Your SEO Competition

Some competitors may not compete with you on SEO. Other competitors are siphoning traffic away from you. SEO competition is complex, use these 6 tips to improve ranking.

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SEO

4 Keyword Research Tips (Hint: It’s Not About Keywords)

When it comes to SEO keyword research tips, my mantra is and always will be to create quality content and a quality user experience. Everything else is gravy.

Categories
Books

The Death of The Salesletter

In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.

Categories
Copywriting

Headlines That Pull, Persuade, And Propel!

When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]