One of the most common tactics for SEO, and it’s something that a lot of SEO experts swear by, is building backlinks. SEO backlinks don’t have to be painful.
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How to Get Backlinks? Stop Chasing Them
Tag: ux
After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.
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How Will Video SEO Help Ranking?
Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.
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6 Quick Ways to Spy On Your SEO Competition
Some competitors may not compete with you on SEO. Other competitors are siphoning traffic away from you. SEO competition is complex, use these 6 tips to improve ranking.
When it comes to SEO keyword research tips, my mantra is and always will be to create quality content and a quality user experience. Everything else is gravy.
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The Death of The Salesletter
In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.
When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]
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Does Your Copy Have Personality?
Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]
One of the most venerable and common elements of good salesletters, following the headline, is the postscript or “P.S.” at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter, because after reading […]