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SEO

What is “Search Intent” and Why is it Important?

With SEO, plastic surgeons can provide good content and user experience. But it won’t generate results if the content doesn’t match the user’s search intent.

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

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SEO

Passages Ranking SEO With Structured Content

Is passage rankings SEO possible? No. But you can help Google understand your content better by structuring your content to identify relevant passages.

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SEO

How Will Video SEO Help Ranking?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.

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SEO

When Moving Your Site, Don’t Leave Your SEO Behind

Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.

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SEO

5 SEO Principles to Follow in 2021: My Predictions

As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.

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SEO

Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong

Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.

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SEO

What is SXO (Search Experience Optimization)?

SXO (Search Experience Optimization) focuses on the end search. SEO in a sense focuses on optimizing a search engine where SXO optimizes the user’s experience.

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SEO

SEO and The Law of The Vital Few

SEO, like any other marketing effort, abides by the “law of the vital few.” Also called the 80/20 rule, says that 80% of your results will come from 20% of your efforts.