Power Positioning That Drives Organic Growth

Michel Fortin helps growth-stage companies and expert-led firms unlock their organic visibility. A strategic advisor for over 35 years and the creator of Power Positioning, he has guided hundreds of clients to expand their reach and dominate their markets across search, AI, content, and social. Today, he’s a fractional CMO who specializes in organic growth.

Strategies
Systems
Support
Michel Fortin, Creator of Power Positioning

Featured in Industry Leaders

Business.com logo
Consulting Success logo
Entrepreneur logo
Hubspot logo
LeadPages logo
MarketingProfs logo
SEMrush logo
seoplus logo
Uprankly logo
Wix logo
$3B+

CAREER REVENUE

200+

INDUSTRIES

35+

YEARS EXPERIENCE

924%

GROWTH ACHIEVED

How I Help

I find and fix broken organic marketing systems with practical, measurable recommendations.

The Gauge
Diagnose

Diagnostic Investigation

Find the constraint stalling your organic growth, and get a clear diagnosis and roadmap built on the IDEAL method.

  • End-to-End Deep Dive
  • Root Cause Diagnosis
  • Prioritized Fix Roadmap
  • Priced Into What Follows
The Anchor
Develop

Authority Development

Build content ecosystems that establish credibility, fuel organic visibility, boost discoverability, and accelerate growth.

  • Thought Leadership Marketing
  • Credible Content Engineering
  • Frameworks and Asset Creation
  • Brand Authority and Positioning
The Vector
Dominate

Visibility Amplification

Drive visibility across search engines and AI models by earning consistent brand mentions and citations.

  • Sustainable Search Optimization
  • Site Architecture and Strategy
  • Citation and Coverage Growth
  • Evidence-Based Consulting
Michel Fortin, Creator of Power Positioning

"Most companies don’t have a marketing problem. They have a positioning problem. Fix the position, and organic reach, demand, and conversion fall right into place."

— Michel Fortin

ABOUT MICHEL

Creator of Power Positioning

Michel Fortin is the strategist behind Power Positioning, a framework he first published as a book in 2001 and has refined over 35 years across more than 200 industries, influencing over $3 billion in revenue by building high-impact growth systems that compound over time.

He works as a Strategic Advisor and Fractional CMO, CGO, and CSO offering expert guidance to growth-stage and expert-led firms — the ones with a proven offer and capable team that have still hit a growth ceiling.

His approach is diagnostic first: diving deep into the heart of the problem, pinpointing the exact constraint holding back market reach, engineering the organic strategy to fix it, and scaling visibility using AI across modern search engines, generative platforms, and answer engines (SEO, AEO, and GEO).

Whether you're invisible in search, stalled in organic traction, or running a fragmented strategy, the symptoms may differ but the path to category leadership remains the same: Diagnose, Develop, Dominate.

Client Success

Trusted by Leaders and Experts

From finding marketing problems and fixing broken demand engines to scaling brands. Here is what executives say about the impact of our partnership.

“Michel was an invaluable leader and contributor at Musora. He is sharp, talented, gritty, passionate, and detail-oriented. Under his leadership as VP of Growth, our organic traffic tripled and leads more than doubled. If you have the opportunity to work with Michel, I encourage you to take it. Your organization will be enriched by his skills and talents.”

Chad Kettner

Chad Kettner

CMO, Musora, Inc.

“With Michel, you don't just get excellent services and products. You get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. If you're on the fence about hiring Michel, take my word for it: you will not be disappointed.”

Omar Khafagy

Omar Khafagy

Founder, OmarKhafagy.com

“Michel is a forward-thinking digital marketing powerhouse. He uses data and thorough market analyses to build futureproof, sustainable strategies. He was my direct supervisor at Musora, and I can say firsthand that his deep expertise in SEO, AI, and growth strategy made a measurable impact on our results.”

Samantha Landa

Samantha Landa

Owner, SamLanda.com

“Very few people can match Michel's knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. I trust Michel implicitly. I would hire him without hesitation, and I recommend him unreservedly.”

Ray Edwards

Ray Edwards

CEO, RayEdwards.com

“Michel is one of the best marketers I've ever worked with. He brings a rare combination of strategic thinking, technical depth, and executional expertise. From positioning to copywriting, funnels, SEO, conversion, and AI, he sees the full picture and turns ideas into real results. Working with him has been a sincere privilege.”

Jacqueline Marroquin

Jacqueline Marroquin

Head of Product, Consulting Success®

“I've personally quarterbacked over five seven-figure promotions based on Michel Fortin's model. I've known him for a long time and personally hired Michel to work with me. He's the real deal and has the longevity as a marketer to prove it.”

Ed Rush

Ed Rush

Bestselling Author & Business Strategist, EdRush.com

Common Questions

What Clients Ask Before We Start

Quick answers on fit, scope, and cost. For how an engagement runs week to week, see my approach.

I lead your organic marketing at the executive level, part-time. It starts with a diagnosis of where visibility is leaking across search, AI answers, content, and social. Then I set the strategy, build the systems that fix it, and guide your team or partners through execution. You get senior judgment without a full-time executive salary.

An agency executes a scope of work. My job is to decide what that work should be. Stalled organic growth often comes from a positioning or strategy problem, so more content or more links rarely fix it. I find the constraint first, then direct the work, whether your team, an agency, or specialists carry it out.

I work best with growth-stage companies, mid-market businesses, and expert-led firms that have product-market fit but are hitting a ceiling. Typically that means you have revenue coming in, a team in place, and a growth problem you cannot solve from the inside. If you are pre-revenue or very early stage, I am probably not the right fit yet. If you are scaling and the systems are not keeping up, that is exactly the situation I am built for.

It depends on the scope and what the diagnosis reveals. Productized engagements range from $5,000 to $25,000 or more and include audits, growth assessments, and strategy intensives. Ongoing fractional retainers are scoped based on the depth of involvement your situation requires. I do not publish fixed rates because the right engagement structure should follow the problem, not the other way around.

Book a consultation or email me at [email protected]. I respond within 24 hours. The first call is a 30-minute discovery session. No pitch, no pressure. We look at where you are, what is stalling growth, and whether there is a fit. If there is, we define a scope of work from there.

More questions? See how I work →