Power Positioning
For Growth-Stage Firms
Michel Fortin, creator of Power Positioning, helps growth-stage companies and expert-led firms diagnose what’s stalling growth and build the systems that scale it. He steps into the exact C-level seat the diagnosis calls for, whether marketing, revenue, strategy, or growth.

Featured in Industry Leaders










CAREER REVENUE
INDUSTRIES
YEARS EXPERIENCE
GROWTH ACHIEVED
How I Help
Find and fix broken systems and scale growth. Fractional roles and focused engagements.

"Most companies don't have a marketing problem. What they have is an architecture problem. Fix the system and revenue stops being a goal. It becomes an outcome."
— Michel Fortin
ABOUT MICHEL
Creator of Power Positioning
Most consultants advise. Michel Fortin builds. He’s the strategist behind Power Positioning, a framework refined over 35 years and more than 200 industries, whose work has influenced over $3 billion in revenue, the kind that compounds because the systems underneath it hold.
He works as a fractional CMO, CRO, CSO, and CGO for growth-stage and expert-led firms, the ones with a real product and a real team that have still hit a ceiling. His method is diagnostic first. Find what's actually constraining growth, architect the system that fixes it, then scale it with AI amplifying every step.
Leaking buyer funnel, stalled revenue plateau, broken marketing system, invisible in search. The symptom changes, but the work doesn't. It boils down to three key focus areas: diagnose, architect, scale.
Client Success
Trusted by Leaders and Experts
From fixing broken revenue engines to scaling SaaS brands past $50M ARR. Here is what executives say about the impact of our partnership.
“Michel was an invaluable leader and contributor at Musora. He is sharp, talented, gritty, passionate, and detail-oriented. Under his leadership as VP of Growth, our organic traffic tripled and leads more than doubled. If you have the opportunity to work with Michel, I encourage you to take it. Your organization will be enriched by his skills and talents.”

Chad Kettner
CMO, Musora, Inc.
“With Michel, you don't just get excellent services and products. You get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. If you're on the fence about hiring Michel, take my word for it: you will not be disappointed.”

Omar Khafagy
Founder, OmarKhafagy.com
“Michel is a forward-thinking digital marketing powerhouse. He uses data and thorough market analyses to build futureproof, sustainable strategies. He was my direct supervisor at Musora, and I can say firsthand that his deep expertise in SEO, AI, and growth strategy made a measurable impact on our results.”

Samantha Landa
Owner, SamLanda.com
“Very few people can match Michel's knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. I trust Michel implicitly. I would hire him without hesitation, and I recommend him unreservedly.”

Ray Edwards
CEO, RayEdwards.com
“Michel is one of the best marketers I've ever worked with. He brings a rare combination of strategic thinking, technical depth, and executional expertise. From positioning to copywriting, funnels, SEO, conversion, and AI, he sees the full picture and turns ideas into real results. Working with him has been a sincere privilege.”

Jacqueline Marroquin
Head of Product, Consulting Success®
“I've personally quarterbacked over five seven-figure promotions based on Michel Fortin's model. I've known him for a long time and personally hired Michel to work with me. He's the real deal and has the longevity as a marketer to prove it.”

Ed Rush
Bestselling Author & Business Strategist, EdRush.com
Strategic Insights
How I think about fixing broken revenue and marketing systems, building organic visibility, and integrating AI at growth-stage and expert-led firms.

Why Positioning Is an Operating System (Not a Tagline)
Most positioning conversations happen in the wrong department. Positioning arrives as a marketing brief and leaves as a tagline. Between those events, three or four rooms of smart people generate an artifact everyone nods at, and nothing about the business actually changes. That is positioning-as-tagline. Power Positioning treats positioning as the operating system underneath every function. Marketing, sales, product, and hiring all read from the same instruction set. Here is what changes when they do.
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Why I Brandify Categories Instead of Branding Products
Most people use 'branding' and 'brandifying' as if they were the same word. They are not. Branding decorates what already exists. Brandifying names the thing into existence first, so it can be owned. I have been doing the second one for 35 years without a word for it. Here is the line, the move, and why expert-led firms that want to claim a category have to learn to brandify rather than brand.
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Power Positioning and What It Really Means to Own a Place in Your Market
Power Positioning isn't a marketing tactic. It's the strategic framework I've built over 35 years and $3B+ in revenue to help growth-stage firms stop competing on price and start owning a category. Here's the full framework.
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