Grow Your Practice.
Get the strategies, systems, and support you need to rapidly reach your marketing goals and accelerate your growth with professional advice drawn from 30 years of experience.
Hi, I'm Michel Fortin.
So, you're an entrepreneurial professional with a busy practice. You want to grow your business and win more ideal clients in a sustainable way, but without the need to "sell," use sleazy marketing tactics, or learn code.
Since 1991, I've helped thousands of clients around the world, ranging from solopreneurs to enterprise-level firms, generate unstoppable levels of leads, sales, and growth. If you're like them, this might sound familiar:
- Your business is starting to plateau and you want it to change.
- You're too busy running your business to focus on your marketing.
- Your marketing feels scattered with no concrete plan or structure.
- You want to increase sales while ensuring regulatory compliance.
- You wish to expand quickly but need to do it in a calculated way.
- You're looking for more visibility into your marketing performance.
- COVID-19 caused some major disruptions and you need to adapt.
If so, then let's work together to increase your visibility, generate more traffic, and improve your sales ⏤ and do it ethically, consistently, and profitably. Keep reading this page or book a free call to see if there's a good fit.
I look forward to chatting with you soon.
What Can I Do For You?
Get professional advice, guidance, and feedback, as you need it, to achieve results faster while avoiding costly mistakes along the way. Together, we can:
- Create more structure and flexibility with your marketing.
- Refine your marketing strategy based on tested methods.
- Improve your inbound marketing to attract better clients.
- Win and retain clients in a profitable and predictable way.
- Increase your client's LTV while lowering acquisition costs.
- Take control of your marketing with a more solid framework.
- Create a marketing team dedicated to your success.
- Develop sustainable marketing systems and assets.
- Infuse your marketing with fresh ideas and approaches.
- Convert more targeted traffic into leads and sales.
- Reliably track and measure your marketing performance.
- Make better business decisions with marketing intelligence.
- Quickly adapt your marketing due to unforeseen disruptions.
How Do I Do It?
Access the knowledge and strategic expertise of an experienced marketing executive without the need to hire one full-time. See the consulting programs below, or book a discovery call to discuss your challenges and goals.
For Entire Organizations
You and your entire organization have unlimited access to me via phone, email, and chat. I provide leadership and oversight of your marketing strategy and implementation; ongoing reporting and analysis; access to my network of vetted professionals and service providers; quality assurance; and more.
For Marketing Teams
You and your marketing team have unlimited access to me via phone, email, and chat. I can review your tactics, emails, and campaigns, and I can join your marketing-related calls with your team. I also provide marketing reports, ongoing analysis, access to my network, review of deliverables, and more.
For Individual Professionals
You or one person from your team will have unlimited access to me via phone, email, or chat. I provide high-level strategic direction, brief tactical advice, feedback on your ideas, quick brainstorming sessions, KPI reports, and more.
For One-Off Situations
Need clarity in your marketing? Unsure about what to do next? Want quick feedback on a certain marketing strategy? Or simply looking to brainstorm new ideas for your next campaign? Get an outside perspective during a phone or video call, which you can record for future reference.
For Unique Situations
If you're not looking for ongoing or long-term assistance, or if what you need doesn't fit into the above consulting programs, then a custom project may be more appropriate. These are ideal for projects for which you don't have the time, interest, staff, or expertise to tackle yourself.
What Can You Expect?
I've helped many clients reach new levels of success and profitability. Many of the improvements were so significant that some clients have successfully reinvented their entire business models as a result.
- Generated over $300 million in sales, including the first-ever online marketing campaign to sell over a million dollars on launch day.
- Led the marketing of 12 newly expanded international clinics, developed strategic plans, and trained new clinic staff on increasing bookings.
- Relaunched a coaching website, resulting in a 1,624% increase in traffic and $42,000 in extra sales, which continues to grow in spite of COVID.
- Improved landing page conversions by 64% for a professional IT services company, resulting in a near 90% boost in generated leads.
- Recouped $420,000 in sales for a weightloss training company after removing user experience bottlenecks that impeded conversions.
- Developed and led a two-week promotional campaign that generated $342,000 in sales for a beauty professional training company.
These are just a few examples. Likewise, I can help your business grow and scale, too. Let's have a chat about your goals and see if there's a fit.