Visibility Marketing, SEO Consulting, and Digital Strategy

Michel Fortin

I’m a digital marketing strategist and advisor with decades of experience in successfully generating visibility, demand, and growth. I consult clients to help improve their SEO, positioning, and strategy.

Michel Fortin, marketing visibility consultant and visibility marketing coach.

About Michel Fortin

Michel Fortin is a leading authority on visibility marketing and a seasoned marketing advisor with over 30 years of experience. He specializes in diagnosing visibility gaps and addressing strategic opportunities to drive awareness, traffic, and demand.

Michel provides business owners and marketing leaders with strategic guidance on how to increase exposure and revenue. He uses a multipronged approach that combines modern SEO with positioning, branding, communications, and digital PR.

Since 1992, Michel has been instrumental in generating over a billion dollars for his clients. His pioneering work and insights are behind numerous game-changing digital marketing strategies and record-breaking success stories, such as the first-ever campaign to generate over $1 million online in under 24 hours.

Michel Fortin is the author of Power Positioning, The Death of The Salesletter, and User-First SEO. He is also a prolific speaker, coach, and consultant with over three decades of experience in digital marketing, SEO, and marketing communications.

Michel Fortin - Speaking at Ottawa University on SEO and communications
Michel Fortin speaking at Ottawa University on SEO and communications

Why You’re Struggling to Gain Traction

Perhaps you’re an expert in your field or an established business with a well-known brand and a solid value proposition. But even if the stars are aligned, you’re still having a tough time driving more business because lesser competitors are more visible than you are.

The problem is, it’s only getting tougher.

For one, the digital landscape has changed dramatically in the last few years, even in the last few months. Searching online and buying behaviours have shifted while a crowded marketspace has grown more competitive and noisy by the second.

As a result, online platforms and search engines like Google are more sophisticated than ever, evolving at an accelerated pace. But most SEO and marketing practices, however, remain outdated, offering only band-aid solutions that fail to address fundamental issues, let alone provide a clear strategy for growth.

For example, chasing higher rankings is misleading. Without a clear strategy, they’re only vanity metrics that often fail to create traction. And the results they produce, if any, are fleeting at best.

There’s a better way.

The Key to Creating Real Momentum Online

A more effective, long-term approach is to achieve greater visibility — and to do it in a productive, scalable, and sustainable way. It comes down to presence, prominence, and performance. In other words, it starts with showcasing your value, aligning it with your audience, and optimizing it for their specific journey.

Combining user-first SEO with positioning, content, and digital PR will drive more traffic naturally. Moreover, it will also help you:

  • Expand your brand awareness;
  • Gain and maintain a competitive edge;
  • Crush even your toughest competitors;
  • Become an in-demand authority;
  • Dominate and expand your market;
  • Stand out without risk to your reputation;
  • Drive more qualified traffic and leads;
  • Improve your audience engagement;
  • Attract more ideal clients to your firm;
  • Easily convert more prospective clients;
  • Grow and scale your business; and,
  • Quickly adapt to unforeseen changes.

How to Increase Your Marketing Visibility

Visibility Booster™ starts with a comprehensive 360° deep-dive into your current marketing visibility, your online presence, and your audience. It identifies important issues to address and uncovers any gaps worth pursuing. I then create a strategic, long-term roadmap to guide you or your team on what to do to improve it.

It’s not an SEO audit, or a cheap, quick-fix solution using outdated, snake-oil tactics that promise overnight rankings. It’s a holistic marketing approach aiming to drive your business’s visible growth through a combination of marketing channels and strategies. For some, it may take a few weeks. For others, it may take a few months or more depending on many factors, such as:

  1. The number of issues to address,
  2. The complexity of the project,
  3. And the resources available.

Once I know your challenges and your goals, and if we’re a good fit, I can provide you with the next steps. But if you only want a high-level analysis, with a list of recommendations and issues to address, I also offer a light version called the Visibility Detox.™ I also offer private 1:1 virtual coaching meetings you can record.