Michel Fortin
Marketing Expert, SEO Consultant, Author, and Speaker.
Michel Fortin is a marketing consultant with 30+ years of experience in driving organic visibility and growth for his clients. He has helped several thousands of businesses, professionals, and marketing leaders around the world dramatically amplify their exposure and grow their revenue.
Perhaps you’re an established business with a well-known brand. Growth, however, still seems painfully slow. But even when the stars are aligned, you’re still having a tough time driving more business because lesser competitors are more visible than you are.
The problem is, it’s only getting tougher.
The digital landscape has changed dramatically in the last few years, even in the last few months. AI has exploded and SEO no longer works the way it used to. Search engines are more sophisticated than ever, evolving at an accelerated pace.
In our post-pandemic world, searching and buying behaviours have shifted dramatically, too, while a crowded marketspace has grown more competitive and noisy by the second.
However, SEO and marketing practices remain stale and outdated, offering only band-aid solutions that fail to address fundamental issues, let alone provide a clear strategy for growth. They fail to create traction. Results, if any, are fleeting at best.
There’s a better way.
A more effective, long-term approach is to achieve greater visibility in a productive, scalable, and sustainable way. It comes down to three components: presence, prominence, and performance.
Presence
You must get out there. Become prolific. Seek opportunities to showcase your value and expand your footprint. Creating more content assets is a common strategy. But the key is developing the right content that’s in alignment with the right audience.
Prominence
You must stand out. Being in front of more eyeballs won’t help if they don’t notice or don’t care. You must send the right signals for the right intent. Doing so will boost your chances of appearing above the alternatives when users look for what you have to offer.
Performance
Next, you must drive action. The goal is to communicate the right message using the right appeal so that you instantly connect with your users and attract them to you. What you offer must adequately satisfy their search and build trust in the process.
In short, combining user-first SEO with strategic positioning, an appropriate content strategy, and effective digital PR will increase your visibility considerably. Plus, it will also help you:
- Expand your brand awareness;
- Gain and maintain a competitive edge;
- Crush even your toughest competitors;
- Become an in-demand authority;
- Dominate and expand your market;
- Stand out without risk to your reputation;
- Drive more qualified traffic and leads;
- Improve your audience engagement;
- Attract more ideal clients to your firm;
- Easily convert more prospective clients;
- Grow and scale your business; and,
- Quickly adapt to unforeseen changes.
Below are some of the services that I offer. They’re not some automated SEO audits or just a bunch of snake-oil “hacks” that promise overnight rankings. They’re based on a holistic, 100% tailored approach that aims to identify important issues to address, any opportunity gaps worth pursuing, and growth drivers you can exploit to create visible traction.
Visibility Booster™
Want an in-depth analysis along with an action plan to guide you on what to do to? Visibility Booster™ is my signature service. It includes a comprehensive 360° deep dive into your visibility and a prioritized, actionable roadmap of items to implement, broken down from the most critical to the least.
Visibility Detox™
Just need a quick look into your organic visibility to uncover what’s hindering your growth? Visibility Detox™ is a lighter service that offers a high-level analysis into your visibility and identifies any roadblocks in your way. You get a list of general recommendations and the most important issues to address.
1:1 Coaching Session
If you simply need a fresh pair of eyes or just dealing with a sticky issue, then book a 1:1 Private Strategy Call where you can pick my brains and ask me your most pressing questions. This is a virtual meeting where I share my desktop with you and you can also record the session for future reference.
Hi, I’m Michel Fortin
Since 1991, I’ve helped generate over a billion dollars for my clients, from motivated entrepreneurs to enterprise-level, multinational companies spanning 200+ different industries. I’ve also pioneered many game-changing digital marketing strategies, and I’m the author of several books and countless articles.
Today, I help companies, professionals, and marketing leaders grow their organic visibility. As a marketing consultant, I advise clients on how to drive significantly more awareness for their brands by identifying visibility gaps and leveraging strategic growth opportunities that generate explosive business success.
While SEO or search engine optimization is a central aspect of my services, my approach combines digital and traditional marketing for maximum growth, including branding, positioning, content strategy, digital PR, and of course, AI.
Latest Articles
The Most Overlooked Growth Driver in SEO: Branding
You can rank in today’s AI-driven search results. But SEO now requires a strategic focus on branding if you want to gain any traction. And this consists of three pillars: Brand Awareness, Brand Authority, and Brand Affinity.
Improve Semantic SEO With These 10 Disambiguation Tips
Keywords are ambiguous. They mean different things to different people. But improving the clarity of your content will help search engines understand how relevant it is to a query. Here are 10 tips to help you improve this clarity.
Semantic SEO: How to Drive More Meaningful Traffic
Semantic search has been around for a decade but it’s still unknown, as well as SEO based on it. Semantic SEO boils down to improving what your content is about and how it’s aligned with your audience’s search intent.
Grow Your Visibility With User-First SEO: A Modern Approach
Keyword-first SEO tries to appeal to search engines and then their users, but it results in compromises. A user-first SEO approach naturally appeals to both because search engines have evolved to meet the same objective you have.
Grow Your Visibility By Focusing Less on Google’s Algorithms
Traditional SEO focuses on optimizing for search engines but ends up hurting both rankings and users. A user-first SEO approach focuses on your user’s pain points instead, and you’ll satisfy their searches far more effectively.
SEO May Get You Rankings, But SXO Will Get You Results
With the help of machine learning, SEO is more about search experience optimization by offering great content and a great user experience. It’s to appeal to the user and their search intent, and to help them along their journey.
Semantic SEO: Why Rankings Are Terrible Metrics
Search engines used to match queries based on content. Now, they answer questions focusing on the query’s intent instead. Semantic SEO looks at the meaning of keywords, which is why rankings alone are insufficient.
How Negative Reviews Affect Your Reputation and Your SEO
Like it or not, negative reviews can affect your reputation and your business. Ignoring them, or worse yet attacking them, can hurt your SEO. Here’s how to manage, improve, and get more positive online reviews.
Headless SEO: What it is and What it Means to Your Business
More websites have their front-end interface rendered dynamically. Along with to the rise of mobile apps, the headless CMS is becoming a popular option as it’s faster and more flexible. But applying SEO can be a bit tricky.
The Death of Keywords and The Rise of Topic Clusters in SEO
Let’s face it: traditional, keyword-driven SEO is outdated and ineffective. Modern SEO pays less attention to the words in your content meant for search engines and more to the topics of interest to the user.
How to Break Free From The Burden of Begging For Backlinks
One of the oldest and most common SEO tactics, which a lot of SEO experts still swear by to this day, is building backlinks. However, begging for building SEO backlinks doesn’t have to be painful. There’s a much better way.
Fresh Content Helps Your SEO, But Stale Content Can Hurt It
Fresh content can often improve your rankings and grow your traffic. An SEO content audit can help determine which pieces of content are productive, which ones are not, and which ones need to be updated or consolidated.
How to Develop an SEO Content Strategy and Planner [Guide]
Here’s a comprehensive guide on how to create an SEO content strategy along with an editorial calendar. It covers keyword research, a competitive analysis, and SEO audits. This guide offers free downloadable templates, too.