Perhaps you’re an established business with a well-known brand. Growth, however, still seems painfully slow. But even when the stars are aligned, you’re still having a tough time driving more business because lesser competitors are more visible than you are.
The problem is, it’s only getting tougher.
For one, the digital landscape has changed dramatically in the last few years, even in the last few months. AI has exploded and SEO no longer works the way it used to. Search engines are more sophisticated than ever, evolving at an accelerated pace.
In our post-pandemic world, searching and buying behaviours have shifted dramatically, too, while a crowded marketspace has grown more competitive and noisy by the second.
But today, most SEO and marketing practices remain stale and outdated, offering only band-aid solutions that fail to address fundamental issues, let alone provide a clear strategy for growth. They fail to create traction. And results, if any, are fleeting at best.
There’s a better way.
A more effective, long-term approach is to achieve greater visibility in a productive, scalable, and sustainable way. It comes down to three components: presence, prominence, and performance.
Presence: you must become prolific. This may require seeking opportunities to showcase your value and expand your footprint, such as by creating more content assets. But the key is developing the right content that’s in alignment with the right audience.
Prominence: being in front of more eyeballs won’t help if no one cares. You also need to have the right signals that are matched with the right intent. This way, you increase your chances of appearing above the alternatives when users look for what you have to offer.
Performance: the next step is to communicate the right message using the right appeal so that your presence instantly connects with your users and drives them to you. But more importantly, it must also adequately satisfy their search and build trust in the process.
In short, combining user-first SEO with strategic positioning, an appropriate content strategy, and effective digital PR will increase your visibility considerably. Moreover, it will also help you:
- Expand your brand awareness;
- Gain and maintain a competitive edge;
- Crush even your toughest competitors;
- Become an in-demand authority;
- Dominate and expand your market;
- Stand out without risk to your reputation;
- Drive more qualified traffic and leads;
- Improve your audience engagement;
- Attract more ideal clients to your firm;
- Easily convert more prospective clients;
- Grow and scale your business; and,
- Quickly adapt to unforeseen changes.
Just need a fresh pair of eyes on your existing strategy or need help with a specific issue? A 1:1 Private Strategy Call is a virtual meeting where you can pick my brains and ask me your most pressing questions. You can also record the session for reference.
Need a little more help? Maybe a high-level look into your SEO results, brand positioning, or content strategy? Visibility Detox™ provides you with an analysis of your current marketing efforts with a list of general recommendations and issues to address.
It’s not some automated SEO audit or a just a bunch of quick-fix, snake-oil “hacks” that promise overnight rankings. It’s a holistic, 100% tailored approach that aims to identify important issues to address, any opportunity gaps worth pursuing, and growth drivers in your business you can exploit to create visible traction.
Want a lot more? Perhaps a more strategic, in-depth analysis and roadmap to guide you on what to do to? Visibility Booster™ is my signature service that includes a comprehensive 360° deep dive into your visibility, your brand, and above all, your audience.
This service may take a few weeks or more depending on the size and scope of the project, and the number of issues to address. Then, it provides you with a detailed set of steps to implement, broken down into phases, from the most critical to the least.
Hi, I’m Michel Fortin
I help companies and marketing leaders drive greater awareness, demand, and revenue for their businesses by identifying visibility gaps and helping them leverage strategic growth opportunities.
What does a marketing visibility consultant do?
Since 1991, I’ve helped generate over a billion dollars for my clients, from motivated entrepreneurs to enterprise-level, multinational companies spanning 200+ different industries. I’ve also pioneered many game-changing digital marketing strategies, and I’m the author of several books and countless articles.
Today, I advise my clients on how to grow their businesses using an integrated approach that encompasses SEO, positioning, branding, content strategy, marketing communications, and digital PR.
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