Power Positioning That Drives Organic Growth
Michel Fortin helps growth-stage companies and expert-led firms unlock their organic visibility. A strategic advisor for over 35 years and the creator of Power Positioning, he has guided hundreds of clients to expand their reach and dominate their markets across search, AI, content, and social.

Featured in Industry Leaders










CAREER REVENUE
INDUSTRIES
YEARS EXPERIENCE
GROWTH ACHIEVED
How I Help
I find and fix broken organic marketing systems with practical, measurable recommendations.
Diagnostic Investigation
Find the constraint stalling your organic growth, and get a clear diagnosis and roadmap built on the IDEAL method.
- End-to-End Deep Dive
- Root Cause Diagnosis
- Prioritized Fix Roadmap
- Priced Into What Follows

"Most companies don’t have a marketing problem. They have a positioning problem. Fix the position, and organic reach, demand, and conversion fall right into place."
— Michel Fortin
ABOUT MICHEL
Creator of Power Positioning
Michel Fortin is the strategist behind Power Positioning, a framework he first published as a book in 2001 and has refined over 35 years across more than 200 industries, influencing over $3 billion in revenue by building high-impact growth systems that compound over time.
He works as a Strategic Advisor and Fractional CMO, CGO, and CSO offering expert guidance to growth-stage and expert-led firms — the ones with a proven offer and capable team that have still hit a growth ceiling.
His approach is diagnostic first: diving deep into the heart of the problem, pinpointing the exact constraint holding back market reach, engineering the organic strategy to fix it, and scaling visibility using AI across modern search engines, generative platforms, and answer engines (SEO, AEO, and GEO).
Whether you're invisible in search, stalled in organic traction, or running a fragmented strategy, the symptoms may differ but the path to category leadership remains the same: Diagnose, Develop, Dominate.
Client Success
Trusted by Leaders and Experts
From finding marketing problems and fixing broken demand engines to scaling brands. Here is what executives say about the impact of our partnership.
“Michel was an invaluable leader and contributor at Musora. He is sharp, talented, gritty, passionate, and detail-oriented. Under his leadership as VP of Growth, our organic traffic tripled and leads more than doubled. If you have the opportunity to work with Michel, I encourage you to take it. Your organization will be enriched by his skills and talents.”

Chad Kettner
CMO, Musora, Inc.
“With Michel, you don't just get excellent services and products. You get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. If you're on the fence about hiring Michel, take my word for it: you will not be disappointed.”

Omar Khafagy
Founder, OmarKhafagy.com
“Michel is a forward-thinking digital marketing powerhouse. He uses data and thorough market analyses to build futureproof, sustainable strategies. He was my direct supervisor at Musora, and I can say firsthand that his deep expertise in SEO, AI, and growth strategy made a measurable impact on our results.”

Samantha Landa
Owner, SamLanda.com
“Very few people can match Michel's knowledge of sales and marketing. Fewer still can add an astute understanding of basic business principles to that marketing mix. I trust Michel implicitly. I would hire him without hesitation, and I recommend him unreservedly.”

Ray Edwards
CEO, RayEdwards.com
“Michel is one of the best marketers I've ever worked with. He brings a rare combination of strategic thinking, technical depth, and executional expertise. From positioning to copywriting, funnels, SEO, conversion, and AI, he sees the full picture and turns ideas into real results. Working with him has been a sincere privilege.”

Jacqueline Marroquin
Head of Product, Consulting Success®
“I've personally quarterbacked over five seven-figure promotions based on Michel Fortin's model. I've known him for a long time and personally hired Michel to work with me. He's the real deal and has the longevity as a marketer to prove it.”

Ed Rush
Bestselling Author & Business Strategist, EdRush.com
Strategic Insights
How I think about fixing broken marketing systems, building organic visibility, and integrating AI at growth-stage and expert-led firms.

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