Expert Digital Marketing For Entrepreneurial Professionals.
Are you a medical, financial, legal, or IT professional? Perhaps you're a coach or consultant? And are you looking to gain more exposure, generate more traffic, and build your business or practice? If you're a professional service provider or a skill-based entrepreneur looking to increase your visibility and your revenue, you're in the right place.
Hi, I'm Michel Fortin. I'm a marketing consultant who's enormously passionate about marketing and the Internet. For the better part of 30 years, I've helped countless clients around the world, ranging from solopreneurs with small practices to multimillion-dollar, multinational organizations, to generate unstoppable levels of traffic, sales, and growth.
Working together, I can help you attract ideal clients to your website, maximize your Internet presence, even find hidden profit centres in your business. If you're looking to improve your marketing performance and grow your business, then keep reading or schedule a free call with me where we can go over your goals and see what I can do to help.
I look forward to chatting with you.
How Do I Help You?
I can help improve your exposure, build your traffic, generate more leads, and grow your revenue. I create an action plan to help you reach your goals, which is based on a three-step process.
Probe
First, I conduct a marketing audit to get a better understanding of your current sitiation. I take a look at your online strategy, your SEO, and your website architecture, and dive into your curent traffic and conversion analytics. I also uncover any snags or issues that need to be addressed.
Plan
Next, I create a plan with a series of items to implement. Depending on your goals, I structure the action plan in such a way that it remains flexible and can easily adapt when situations and priorities change. It's more like a workable framework rather than a plan set in stone.
Prescribe
Then, I recommend best practices and resources to implement the plan. Typically, I offer three options. You implement the plan internally, have me train and assist your team on how to do it, or have me manage the project where I hire outsourced workers and manage deliverables.
What Can I Do For You?
I provide digital marketing consulting and coaching services to help you grow your website, your practice, or your business. They can be custom-tailored to fit your unique situation and your goals.
Marketing Consulting
I provide comprehensive consulting services that cover the entire marketing and digital marketing spectrum to help you grow your business or practice. These services guide you and your marketing team in improving the performance of your digital marketing. They include analysis, strategic planning, and guidance for their development and implementation.
Strategic Planning
I dive into your analytics, your results, your current strategic plan, your marketing tactics, your competitors, and other relevant information. I then develop a roadmap that aims to maximize your visibility, increase your traffic, improve your sales, and grow your revenue. It also identifies any issues and opportunities, and offers insights on how to address them.
Business Coaching
If you need my expertise to help guide your digital marketing efforts, or if you want to leverage my 30 years of marketing experience to train your team so you can, for example, take control of your own online marketing, I can help. I offer a range of coaching and training services for clients ranging from small businesses to large, enterprise-level organizations.
What Can You Expect?
Throughout my 30-year career as a marketing consultant, I helped countless clients reach measurable objectives. Some improvements were so significant that clients have reinvented their business models or reached entirely new and unheard-of levels of profitability.
In addition to the hundreds of testimonials I have received, some of the most notable results I have helped to achieve include:
- Increased organic traffic by 280% to a health-related website with each quarter, resulting in a total ~700% increase overall.
- Improved landing page conversions by 64% for an expert services company resulting in a near 90% boost in generated leads.
- Opened 12 new clinics internationally, developed their marketing and advertising strategies, and coached their staff on selling.
- Generated over $300 million in sales, and pioneered in selling the first-ever $1.08 million worth of online training on launch day.
- Found $420,000 extra in sales for a weightloss company after removing user experience bottlenecks that impeded sales.
- Generated over $343,000 in revenue for a beauty professional consulting industry company during a two-week campaign.
I can help your business grow and scale. Start with a free discovery call and let's have a chat to see what your goals are and if there's a fit.
*Snapshot of the last 30 days of a decade-old website I optimized and relaunched two months ago, which went from 40 visitors a month to 700 and climbing, resulting in a 1,625% increase.
*Website that was redesigned and optimized in September 2019 without adding any new content, which directly resulted in a 338% boost in traffic and over $42,000 in newfound sales.
What Services Do I Offer?
I have 30 years of experience in delivering exceptional results for my clients ranging from single professionals to large multinationals. My services address a variety of digital marketing areas and factors.
Consulting Services
- Strategic Planning Services
- Search Engine Optimization Consulting
- Pay-Per-Click Advertising Consulting
- Conversion Rate Optimization Consulting
- Branding / Reputation Consulting
- Market Research Consulting
- Email Marketing Consulting
- Social Media Marketing Consulting
- Content Marketing Consulting
- User Experience Consulting
- Competitive Analysis Consulting
- Information Architecture Consulting
- Funnel Optimization Consulting
Strategic Planning Services
- Organic Marketing Strategy
- Search Engine Optimization Strategy
- Copywriting / Communications Strategy
- Social Media Marketing Strategy
- Local Search Marketing Strategy
- Ecommerce / Sales Strategy
- Pay-Per-Click Advertising Strategy
- Search Engine Marketing Strategy
- Email Marketing Strategy
- Reputation Management Strategy
- Video Marketing Strategy
- Content Marketing Strategy
- Brand Awareness Strategy
Coaching Services
- Clarity / Business Direction
- Compelling Copywriting
- Ecommerce / Selling
- Search Engine Marketing
- Direct Response Marketing
- Branding / Corporate Identity
- Customer / User Psychology
- Content Development
- Conversion Optimization
- Competitive / Gap Analysis
- Content Amplification
- Incremental Split-Testing
- Public Speaking / Training
Are We a Fit?
While I have worked in almost every major industry, from IT firms to medical clinics and everything in between, my services are focused primarily on professionals and skill-based entrepreneurs, such as:
- Professional service providers with no website or online visibility who seek clarity, direction, and an improved marketing strategy.
- Service-based businesses with a brand-new website that needs to be optimized properly so it can attract and convert targeted traffic.
- Service-driven companies with existing, well-performing websites who need to maximize their performance or boost their revenue.
- Marketing teams looking for outside help to support their projects, find opportunities, remove bottlenecks, or offer a new perspective.
Who Am I?
As a marketing consultant and digital marketing specialist for the better part of 30 years, I've helped countless clients from around the world reach higher levels of success. I've produced thousands of top rankings, written hundreds of highly profitable marketing pieces, pioneered several game-changing digital marketing strategies, and even broken industry sales records.
My love of marketing and the Internet started back in the late 80s when, as a young marketer, I wrote classified ads on bulletin board services. In the early 90s, I wrote salesletters and designed landing pages for them. Some included videos, which was before the Internet took off let alone the existence of YouTube.
This blossomed into a successful marketing and copywriting consultancy where the majority of my clientele consisted of doctors and cosmetic surgeons. It later evolved to include dentists, lawyers, financial advisors, chiropractors, medical clinics, IT firms, professional speakers, and management consultants.
In the last decade, I also worked as Director of Marketing Communications and SEO Manager within a Google Premier Partner digital marketing agency. While there, I led a talented, cross-functional team and worked with clients ranging from small businesses to enterprise-level multinationals.
Since the dotcom boom, I've coached thousands of businesses around the world and shared the stage with Mark Victor Hansen, Jay Conrad Levinson, Jay Abraham, Russell Brunson, Ryan Deiss, Frank Kern, Brendon Burchard, Gary Halbert, Mark Joyner, and Dan Kennedy, just to name a few.
I'm the author of several books and hundreds of published articles, all of which focused on marketing, copywriting, the Internet, and business. I hold multiple certifications in SEO, digital marketing, and ecommerce, and I'm a member of several industry associations including the Canadian Marketing Association.
Think we should work together? If you're interested in grabbing coffee and talking shop, I would love to hear from you. Drop me an email and let's chat.
Why Work With Me?
I don't bill by the hour so you always know what your investment is. After an initial investment, I can work on a month-to-month retainer. That way, there are no long-term commitments or hidden surprises.
What Makes Me Different?
If there's anything I'm truly passionate about, aside from being an Internet geek (yes, I speak code), it's helping skilled-based entrepreneurs grow their businesses with the help of a more productive web presence and marketing strategy.
Quite simply, I love marketing. After spending a few minutes with me, that will become quite apparent to you. Some say I have a knack for helping my clients find their marketing mojo that will help propel their results and achieve greater levels of success.
I've had the honour and privilege of working with thousands of businesses from around the world. They have successfully used my proven strategies and marketing approaches to build their visibility, drive their results, and increase their profits.
So if you're like most of my expert clients, you will attract, engage, and convert more targeted leads. You will identify bottlenecks and plug leaks that are killing your sales. You may even uncover hidden profit centres that you can exploit for maximum profit.
Give me a quick call and see how I can help you.
Who Do I Work With?
I specialize in working with professionals and professional service providers. Some are consultants and coaches. I also work with professional services firms and teams, including:
- Executives: you're a business owner or leader who needs help with building and/or optimizing your organization's current marketing strategy. I can work with you as your digital marketing consultant or provisional CMO.
- Marketers: you're a marketing expert or the head of a marketing department, and you're looking to improve your inbound marketing, SEO, lead generation, and conversions. I can consult your department and/or coach your team.
- Agencies: you're a digital services company or marketing agency that needs outside help with certain aspects of your client projects. I can become an expert advisor, project analyst, or cross-functional team leader.
What Do Others Say?
Out of the hundreds of testimonials I've received, here are just a few.