Michel Fortin
Senior Marketing Strategist
Full Stack Marketing Expert
Digital Marketing Specialist
Profile
I'm a senior marketing specialist with extensive marketing and Internet marketing experience. For the better part of 30 years, I've produced integrated marketing communications and developed profitable marketing campaigns across multiple platforms backed by accurate internal reporting and analysis. I've met measurable objectives, broken many industry sales records, and produced over $300 million in sales.
As a strong leader, I've deployed technology tools, managed resources, and led a team of marketing professionals focused on executing successful marketing campaigns. I've built a vast breadth of experience across multiple channels, including SEO, SEM, display ads, email, affiliate marketing, social media, multimedia, software, and more. Being an avid learner, I've consistently refined my marketing acumen, leadership skills, and digital expertise.
Since before the dotcom boom, I was instrumental in countless success stories. I've helped thousands of businesses in a wide variety of industries drive demand, generate leads, convert sales, retain customers, and grow revenue. As a public speaker, I’ve trained thousands of people around the globe and shared the stage with Mark Victor Hansen, Jay Conrad Levinson, Jay Abraham, Russell Brunson, Ryan Deiss, and Dan Kennedy, just to name a few.
I'm often featured in the media as an expert, and I'm the author of several books and hundreds of published articles on marketing, Internet marketing, and business. I hold several certifications, and I'm a member of several industry associations. In addition to speaking at WordCamp and other industry events, I was also a part-time faculty member of Algonquin College's School of Business in their marketing management and ecommerce programs.
On a more personal note, I love acting in local theatre, playing drums in several bands, writing non-fiction, learning about history and linguistics, and competing in powerlifting. I guess that's why people often dub me a “Modern-Day Renaissance Man.”
Think we should work together? Interested in grabbing coffee and talking shop? I would love to hear from you. Drop me an email at [email protected] and let's chat.
Experience
Owner, Digital Marketing Consultant (Freelance)
February 2019 – Today
As marketing advisor to clients around the world, develop, deploy, and manage strategies for digital and integrated marketing campaigns that aim to help clients grow their online presence and generate revenue growth.
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Develop and manage client websites, SEO, SEM, and ad campaigns that produced $800k in sales.
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Migrate business platforms to cloud-based environments using PaaS, SaaS, CMS, and CRM tools.
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Develop marketing strategies and improve web performance MoM with direct P&L responsibility.
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Conduct SEO/UX audits, map customer journeys, and revise messaging, boosting sales by 280%.
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Train teams on digital best practices and coach executive clients on effective marketing strategies.
Director of Communications, SEO Manager
2016–2019
As director at a Google Premier Partner digital marketing agency, responsible for the development, implementation, and management of marketing strategies for clients ranging from SMBs to enterprise level businesses.
- Managed SEO, PPC, ads, lead generation, emails, social media, and analytics of 35 client accounts.
- Led cross-functional team of eight that launched 30+ marketing projects across 1,000+ websites.
- Created and executed campaigns that successfully increased traffic, leads, conversions, and sales.
- Audited client website, removed friction, and optimized architecture, raising conversions by 284%.
- Deployed, managed, and perfected platforms that resulted in increased conversions and revenue.
CEO, Owner, Author, Speaker, Marketing Consultant
1992-2016
For over 25 years, operated a successful Internet marketing and marketing communications agency offering consulting, copywriting, SEO, coaching, and Internet marketing services to clients around the globe.
- Produced award-winning marketing communications and campaigns that generated $30+ million.
- Managed 22 junior marketing staff, contractors, and managers handling 600+ marketing projects.
- Conceived and executed first ever marketing campaign to produce $1+ million in one day online.
- Presented 200+ webinars on Internet marketing, product marketing, SEO, SEM, and conversion.
- Instrumental in growing one client's sales from $400k to $1.2 million, expanding to 12 new offices.
- Spoke at Internet marketing seminars around the world to audiences as large as 10,000 attendees.
President, Co-owner, and Director of Marketing
2008-Today
Oversee the operations and marketing of an outsourced customer support and technical support solutions company, with a team of 20+ remote agents around the world and 200+ ad hoc support staff.
- Grow client-base by creating new branding, marketing, and business-building efforts.
- Lead new customer acquisition campaigns through SEM, advertising, and social media.
- Manage remote customer and technical support agents handling 1,000s of cases daily.
- Conduct customer experience audits, identify snags, and recommend improvements.
- Train and monitor support teams, evaluate performance, and optimize response times.
- Develop training materials for, and relationships with, team managers and key staff.
- Ensure effective support of systems and tools, e.g., helpdesks, phones, chatbots, etc.
Skills
Awards and Certifications
2019 – Advanced SEO
2019 – Advanced Google Ads (Adwords)
2019 – Advanced Google Analytics
2019 – Excel For Marketers
2019 – Advertising On Facebook
2019 – SEO For Ecommerce
2019 – Advanced Advertising on Facebook
2017 – Google Search Fundamentals
2017 – Google Ads Fundamentals
2017 – Google Analytics Fundamentals
Marketing and Creative
SEO, SEM, SMO, Keyword Research, Email Marketing, Online Advertising, Social Media, Conversion Optimization, E-commerce, Web Development, Affiliate Marketing, User Experience, Multivariate Testing, Copywriting, Writing, Editing, Social Media Marketing, Advertising, Marketing, Content Development, Content Strategy, Content Management, Blog Marketing, Multimedia Creation, Branding
Interpersonal and Strategy
Public Speaking, Social Networking, Consulting, Teaching, Training, Coaching, Entrepreneurship, Marketing Strategy, Direct Mail, Marketing Communications, Business Strategy, Customer Relations, Public Relations, Professional Selling, Business Development, Reputation Management, Internet Strategy, Lead Generation, Customer Service, Video Marketing, Managing Staff
Tools and Technologies
WordPress, Google Ads, Google Tag Manager, Google Analytics, Facebook, LinkedIn, Instagram, Web 2.0, HTML, CSS, PHP, jQuery, Shopify, SaaS, Adobe Creative Suite, Camtasia, Slack, Basecamp, Zoom, GotoMeeting, YouTube Creator, DNS, Zoho, CRM, MailChimp, GetResponse, Aweber, HootSuite, CPanel, WHM, Networking, Hosting, GSuite, Office365, LeadPages, OptimizePress, ClickFunnels
Connections
[email protected]
+1 (613) 255-5274
@michelfortin
Rockland, Ontario (Canada)
K4K 0C9
Endorsements
From the choices available, ‘hiring Michel' was the best. Although I haven't technically ‘hired' Michel for copywriting work, I do follow his fantastic advice on a regular basis. Michel is my one-stop resource for all things copywriting and has helped my personal business achieve goals I never would have thought possible without his advice.
He is always ready and willing to give great advice and information. This holds true for those who are brand new to writing copy as well as those who consider themselves ‘seasoned'. If you ever need a top-quality copywriter I highly suggest Michel. And for information about his work and to view the same advice I get for free on a regular basis, check out his Success Doctor website. You won't be disappointed!
Focused, courteous, intelligent and wise. Michel Fortin was the first professional copywriter I had the pleasure of becoming friends with. His helpful advice, patience and down-to-earth personality makes him a joy to speak with.
With Michel, you don't just get excellent services and products — you get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. Most importantly, you get an ethical business man who never allows money to compromise his unshakeable values.
If you're on the fence about hiring Michel or purchasing any of his products, take my word for it: you will not be disappointed.
His professionalism and integrity is renowned and on top of everything else, he has a big heart and compassion that comes through in all his work and relationships, too. If you have an opportunity to work with Michel, his company, or to get his products I highly recommend that you do so without hesitation.
I have had the good fortune to work with Michel on a number of projects, in various capacities. And I can tell you that very few people can match his knowledge of sales, marketing and copy; fewer still can add an astute understanding of basic business principles to that marketing mix; and almost none can have all those things PLUS the level of integrity Michel brings to the table.
I trust Michel Fortin implicitly; I would hire him without hesitation; and I recommend him unreservedly.
I hired Michel to rewrite what was already a decent sales letter that had gone through a lot of testing. The results are amazing. From one traffic source I can isolate and track, my results show a return on the investment in Michel's fee of 118% in just the first three months! That's about 40% per month. Take that number to the best stock broker in the world and ask him to match that and he'll laugh and have you escorted from the room. (After he tries to get you to tell him how you get returns like that.)
Simply, there's no better return on your money than great sales copy. So I did the only rational thing. Ask Michel to rewrite another letter and I joined his membership site so I can continue to improve my own skills.
I didn't know you. But since our first call together, I've taken some time to read the salesletters you wrote. They blew me away! I thought I knew every killer copywriter in the world… I didn't. Well, now I'm going to steal a lot of your ideas! They are truly that good. I mean that sincerely, since I don't pay compliments easily. Your copy is so good, it's disgustingly good. I have to grudgingly admit you are hands-down the best sales letter writer on the entire Internet.
Michel is the top copywriter on the Internet today. I believe he's the greatest Internet copywriter in the world. His copy has sold more products and services on the Internet than any other copywriter I know. When he speaks, you better listen.
I really want to thank you for everything. I've been able to learn so much from you. For example, my latest project was the real test to see what I've learned and how I could put it to use. The results? Well, I launched my website with a small list of 1,788 subscribers and was able to earn a nice $31,523.97 within the first 24 hours of the site launch. The site was converting at such a high rate you wouldn't even believe me if I told you.
I also wanted to send a BIG thank you for the amazing critique the other night. I was simply shocked at how much stuff you covered in such a short period of time. You literally went through my whole sales letter and told me specific things I needed to change that could increase my response rate. And that's from a sales letter that's ALREADY converting very high!
Amazing! I'm sitting here with 5 pages of notes with dozens of things I could tweak here and there stuff I would have never thought of on my own. The good news? I started implementing some of the tweaks and I immediately noticed a difference. The conversion went up by 0.5% since. and has brought in over $1,800 in sales within 24 hours after making them.
Keep in mind, I've only used 3 of the things we talked about and I haven't started to advertise the site either (I have a small list of 2,100 or so right now). That one critique taught me things about copy I didn't even realize, some very common mistakes I see all the time by my web design clients, if they made just that one change you talked about I'm sure they'd notice a boost in sales. I can say this for certain, you are one of the top copywriters I've ever seen and your help is proving key to take my business to the next level.
Bottom line? I wouldn't be surprised if those few changes are responsible for over $10,000 (conservative) in profits in my pocket. If anyone is looking to learn how to write better, seeing is believing — and when they see all the value (you offer), they are going to be hooked. It's that good. I'll make sure to buy you a beer when I see you 🙂
I applied what I learned from you and I made more money. I still have so much more to do, to apply all the other tips you've shared. (…) Probably early next year… It will take me that long to polish up my sales letters on the website for my products based on your help. Anyways, thanks!
Mike, an amazing update… We successfully launched our new trading CD tutorial product you wrote the sales letter for, at FibonacciSecrets.com, early this morning. The results have been absolutely unbelievable! Just a single mailing we did to one of our opt-in email lists is currently pulling a whopping 8.6% sales conversion rate! Another mailing we did to one of our general trading opt-in lists is pulling an awesome 4.1%. The kicker is, neither of these two lists are our paid clients! One of our client lists is pulling 11.3%. One of our affiliates is pulling a 7.6% and another an incredible 18%! Wow! You are gifted by God to write copy. Some have the gift to sing, some draw… But you, it's writing copy!
Who ever said ‘Web copy is the hardest part of your product launched' didn't know Michel Fortin was offering his copywriting services. If they did they would have said something like, ‘With Michel Fortin's web copy, your hardest part of a product launch is keep up with the orders!' Yet again you have proven that your reputation is 100% accurate — the Best!
I can guarantee you that Michel is now on my short list for copywriters next time a project comes up. He gave, and someday, he will receive. If you're looking for a copywriter who generates results, you should talk to Michel Fortin.
(After a second letter written for this client) … So far the 2nd web salesletter you did is pulling at around 10%! Thank you for a great job!!! In fact, I don't know what we'd do without you… So, don't go getting hit by a bus or anything!
Your suggestions were very easy to understand — even for a ‘non-marketer' like me. And the results speak for themselves! Requests for our free reports, subscriptions to our newsletter and website enquiries more than DOUBLED since I implemented your suggestions. I know I can still improve on our copy writing so I will certainly be using your services in the future. I would have no hesitation recommending you to anyone looking to improve their website. In my opinion, the cost is minimal compared to the potential upside.
Michel, All I can say is… WOW! I was definitely not expecting the kind of in-depth critique on my copy. In fact, I expected a good one (I have read some of the other critiques you did). But you showed a depth of understanding of what I was trying to do that is just astonishing. I will be incorporating ALL your suggestions and sending this piece out again, and using a modified version of it for another market that I'm tackling. By using your suggestions, I'll be able to land those contracts that I want and make a much better income from my business. Thank you again, I can't say that enough. You have challenged me and I appreciate that.
Everyone knows that being able to write great copy is an essential skill — without great copy, your sales letters don't work, your website sucks. There are dozens of courses available to the serious student, some take 6 months just to complete the series of lessons. The problem with these courses is, they're truly BORING. Who wants to read dozens of salesletters, then copy them piece by piece — over and over again?
There are hundreds, if not thousands, of different components that go into writing good copy. Well, by the time you get past number 25, you're bored out of your mind and it becomes difficult to continue your lessons. But what if there was a better way? What if you could ‘watch' over the shoulder of a master copywriter as he took existing sales letters, ripped them apart line by line, and then put them back together using secret techniques and knowledge to turn them into automatic cash machines that'll never stop? Michel Fortin has done just that. (He) lets you watch one of these lessons each month. In fact, the on-screen videos are between 2 and 5 hours long, and they're amazing to watch.
I learned more from watching just one of these videos than I have in the past 3 years studying copywriting! After I saw this sample video, I couldn't find the order button fast enough! This really is an amazing way to learn how to write great copy. All your sales efforts will benefit greatly from this powerful resource. Check out the sample video on his website.
But you don't have to take my word for it. Get access to a free video sample showing 20 minutes of one of his lessons. Before the film was even half over, I was desperately looking for the button to sign up. It's that good.
Michel, I'm having serious problems with the material we, your subscribers, receive. One really expects certain things when paying a monthly fee, and to be blunt, we are not getting it! We are actually receiving SO much more than what one could expect. To see the amount and quality of what you offer, plus the level of activity you have in the forum, really makes me (and probably all other subscribers) a real happy camper. Your critiques are so jam packed with hard selling gems and ad magic that I have yet to watch to more than 1-2 hours on any of them before my hands begin to itch and I have to start changing things on sites I own. So, I would like to say, from the bottom of my non-selling writer's heart, thank you Michel for what MUST be the site that wins the 2004 Internet Grammy award!
Simply, there's no better return on your money than great sales copy. So I did the only rational thing. Ask Michel to rewrite another letter and I joined his membership site so I can continue to improve my own skills.Jeff Mulligan
I also wanted to send a BIG thank you for the amazing critique the other night. I was simply shocked at how much stuff you covered in such a short period of time. You literally went through my whole sales letter and told me specific things I needed to change that could increase my response rate. And that's from a sales letter that's ALREADY converting very high!
Amazing! I'm sitting here with 5 pages of notes with dozens of things I could tweak here and there stuff I would have never thought of on my own. The good news? I started implementing some of the tweaks and I immediately noticed a difference. The conversion went up by 0.5% since. and has brought in over $1,800 in sales within 24 hours after making them.
Keep in mind, I've only used 3 of the things we talked about and I haven't started to advertise the site either (I have a small list of 2,100 or so right now). That one critique taught me things about copy I didn't even realize, some very common mistakes I see all the time by my web design clients, if they made just that one change you talked about I'm sure they'd notice a boost in sales. I can say this for certain, you are one of the top copywriters I've ever seen and your help is proving key to take my business to the next level.
Bottom line? I wouldn't be surprised if those few changes are responsible for over $10,000 (conservative) in profits in my pocket. If anyone is looking to learn how to write better, seeing is believing — and when they see all the value (you offer), they are going to be hooked. It's that good. I'll make sure to buy you a beer when I see you 🙂Dave Mizrachi
I applied what I learned from you and I made more money. I still have so much more to do, to apply all the other tips you've shared. (…) Probably early next year… It will take me that long to polish up my sales letters on the website for my products based on your help. Anyways, thanks!Ken Calhoun
One of our affiliates is pulling a 7.6% and another an incredible 18%! Wow! You are gifted by God to write copy. Some have the gift to sing, some draw… But you, it's writing copy!Stephen Pierce
Who ever said ‘Web copy is the hardest part of your product launched' didn't know Michel Fortin was offering his copywriting services. If they did they would have said something like, ‘With Michel Fortin's web copy, your hardest part of a product launch is keep up with the orders!' Yet again you have proven that your reputation is 100% accurate — the Best!Raymond McNally
I can guarantee you that Michel is now on my short list for copywriters next time a project comes up. He gave, and someday, he will receive. If you're looking for a copywriter who generates results, you should talk to Michel Fortin.Don Crowther
(After a second letter written for this client) … So far the 2nd web salesletter you did is pulling at around 10%! Thank you for a great job!!! In fact, I don't know what we'd do without you… So, don't go getting hit by a bus or anything!Tameka Sowder
Your suggestions were very easy to understand — even for a ‘non-marketer' like me. And the results speak for themselves! Requests for our free reports, subscriptions to our newsletter and website enquiries more than DOUBLED since I implemented your suggestions. I know I can still improve on our copy writing so I will certainly be using your services in the future. I would have no hesitation recommending you to anyone looking to improve their website. In my opinion, the cost is minimal compared to the potential upside.Stuart Weymyss
I will be incorporating ALL your suggestions and sending this piece out again, and using a modified version of it for another market that I'm tackling. By using your suggestions, I'll be able to land those contracts that I want and make a much better income from my business. Thank you again, I can't say that enough. You have challenged me and I appreciate that.Dianne M. Daniels
There are hundreds, if not thousands, of different components that go into writing good copy. Well, by the time you get past number 25, you're bored out of your mind and it becomes difficult to continue your lessons. But what if there was a better way? What if you could ‘watch' over the shoulder of a master copywriter as he took existing sales letters, ripped them apart line by line, and then put them back together using secret techniques and knowledge to turn them into automatic cash machines that'll never stop?
Michel Fortin has done just that. (He) lets you watch one of these lessons each month. In fact, the on-screen videos are between 2 and 5 hours long, and they're amazing to watch. I learned more from watching just one of these videos than I have in the past 3 years studying copywriting! After I saw this sample video, I couldn't find the order button fast enough! This really is an amazing way to learn how to write great copy. All your sales efforts will benefit greatly from this powerful resource. Check out the sample video on his website.Joseph Kowal
But you don't have to take my word for it. Get access to a free video sample showing 20 minutes of one of his lessons. Before the film was even half over, I was desperately looking for the button to sign up. It's that good.Pearson Brown
Your critiques are so jam packed with hard selling gems and ad magic that I have yet to watch to more than 1-2 hours on any of them before my hands begin to itch and I have to start changing things on sites I own. So, I would like to say, from the bottom of my non-selling writer's heart, thank you Michel for what MUST be the site that wins the 2004 Internet Grammy award!Kenth Nasstrom
With Michel, you don't just get excellent services and products — you get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. Most importantly, you get an ethical business man who never allows money to compromise his unshakeable values.
If you're on the fence about hiring Michel or purchasing any of his products, take my word for it: you will not be disappointed.Omar Khafagy
I have had the good fortune to work with Michel on a number of projects, in various capacities. And I can tell you that very few people can match his knowledge of sales, marketing and copy; fewer still can add an astute understanding of basic business principles to that marketing mix; and almost none can have all those things PLUS the level of integrity Michel brings to the table.
I trust Michel Fortin implicitly; I would hire him without hesitation; and I recommend him unreservedly.Ray Edwards
His professionalism and integrity is renowned and on top of everything else, he has a big heart and compassion that comes through in all his work and relationships, too. If you have an opportunity to work with Michel, his company, or to get his products I highly recommend that you do so without hesitation.Craig Perrine
He is always ready and willing to give great advice and information. This holds true for those who are brand new to writing copy as well as those who consider themselves ‘seasoned'. If you ever need a top-quality copywriter I highly suggest Michel. And for information about his work and to view the same advice I get for free on a regular basis, check out his Success Doctor website. You won't be disappointed!Kristine Wirth
Activities
Since 1992, I've been a challenge-driven marketing specialist who loves all aspects of marketing, communications, and the Internet. If you would like work with me, email me at [email protected].