Are Lesser Competitors Outranking You?

Do you or your company sell professional services? Perhaps you’re an expert in your field or an established business with a well-known brand and a solid value proposition. But even if the stars are aligned, you’re still having a tough time driving more business because lesser competitors are more visible than you are.

The problem is, it’s only getting tougher.

The digital landscape has changed quite dramatically in the last few years, even in the last few months. Online search behaviours have shifted while a crowded marketplace has grown more competitive and noisy by the second.

As a result, search engines like Google are more sophisticated than ever before, evolving at an accelerated pace. Most search engine optimization (SEO) practices, however, remain outdated, offering only band-aid solutions that fail to address fundamental issues let alone provide a clear strategy for growth.

The Key to Creating Real Momentum Online

Chasing higher rankings is misleading. They’re often vanity metrics that fail to create any traction, and the results, if any, are fleeting at best. Instead, it’s more effective to achieve higher visibility, and to do it in a productive, scalable, and sustainable way.

A more strategic approach is to showcase thought leadership and amplify it by combining modern SEO with positioning, content marketing, and digital PR efforts. By offering genuinely useful content and a pleasant user experience consuming it, you increase your online presence, prominence, and performance.

In short, the key is to focus less on search engines and more on your audience. By aligning with their problems, addressing their pain points, and helping their journey in solving them, you will drive more organic traffic naturally. Moreover, it will also help you:

• Expand your brand awareness;
• Gain and maintain a competitive edge;
• Crush even your toughest competitors;
• Become an in-demand authority;
• Dominate and expand your market;
• Stand out without risk to your reputation;
• Drive more qualified traffic and leads;
• Improve your audience engagement;
• Attract more ideal clients to your firm;
• Easily convert more prospective clients;
• Grow and scale your business; and,
• Quickly adapt to unforeseen changes.

How to Increase Your Marketing Visibility

Visibility Booster™ starts with a comprehensive 360° look into your current marketing visibility, and how well what you offer aligns with what people want. I identify important issues to address and uncover any profitable gaps worth pursuing. I then create a strategic roadmap to guide you or your team on what to do to improve it.

It’s not a quick-fix solution using outdated or snake-oil SEO tactics that promise overnight rankings. It’s a long-term strategy using a holistic, user-first SEO approach that aims to drive visible growth. For some, it may take a few weeks. For others, it may take a few months or longer depending on a number of factors, such as:

1. The severity of the issues to address;
2. The competitiveness of the market;
3. The investment and resources needed;
4. The variability in search algorithms;
5. And the complexity of the process.

Visibility Booster™ starts with a free discovery call to see if we’re a good fit. During our conversation, we will discuss your business, your goals, and your challenges, and I can provide a good idea of what’s needed and how long it will take.

If you only need an assessment with a list of issues to address, without a long-term strategy, I offer a pared-down version called the Visibility Detox™ that will provide a list of recommendations only. I also offer private 1:1 coaching sessions if you only need some quick wins or fixes. For more, visit my consulting page.

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