I Help Businesses Grow
I can help accelerate growth by increasing your qualified organic traffic, and converting it into leads and sales.
What Can I Do For You?
I will work with you to improve your rankings, increase your organic traffic, and drive targeted leads to your business that will boost your pipeline and grow your revenue. I do this with SEO (search engine optimization) and CRO (conversion rate optimization).
First, I start by diving into your current rankings, traffic analytics, and website architecture. I conduct an in-depth UX and SEO audit to find any snags that need to be addressed. I then conduct some topical research, map topics to existing pages, and uncover gaps.
Next, I put together a series of action items to implement. But I structure my processes in such a way that they remain flexible and can easily adapt when situations and priorities change. They’re more like a framework I can manipulate rather than a plan set in stone.
Finally, I execute the action plan, which is always focused on growth, lead generation, and sales. I follow best practices, and use a variety of tools, software, and resources to do the job. I review and adjust my plan, and provide you with ongoing reports to keep you informed.
Training and Speaking Services
I offer a number of courses and learning materials, too. You can also hire me to speak to your group. My talks are focused on marketing and growing your business. Visit my blog or contact me fo more information.
How Do I Help You?
Every client is different. While below is a quick look at some of the many SEO and consulting services I offer, I will custom-tailor my services to fit your unique situation, goals, needs, and budget.
My SEO site audit provides an in-depth, multifaceted assessment of your website where I go through dozens of SEO factors, which are documented in an easy-to-follow, prioritized action plan. The audit takes a look at everything your site needs that both your audience and search engines will love.
I go beyond just keywords. I dive into the topics and trends your target audience is actually interested in, asking questions about, and actively searching for. I also look at your competition, uncover any gaps, and provide you with an actionable plan for attracting highly targeted, potential traffic.
User Experience Audit
How users engage and interact with your website can influence your overall search engine rankings. I'll review UX factors such as your navigational structure, page speeds, and mobile responsiveness, and propose tweaks that can drastically improve your SEO and your conversion rates.
Creating valuable content that users will love, engage with, and share is an important key in attracting qualified leads. But creating content alone is not enough. Understanding what your competitors are doing, timing your content delivery, and optimizing it for maximum performance are just as key.
I take a hard look at your traffic analytics, your current rankings, and how your users behave on your website. Interpreting this crucial data not only provides a baseline to measure against, but also offers key insights that might help to uncover snags, identify missed opportunities, and boost sales.
Reporting and Training
My ongoing consulting and SEO services can show you best practices, and help to continually improve your site's visibility and usability. It also may provide an "ear to the ground" on any important search engine algorithm changes that might affect you, and how to adequately prepare for them.
What Can You Expect?
The key is to focus on topics, not keywords.
Effective, long-term SEO focuses on the user's search intent. That's why I put my effort into increasing the overall qualified organic traffic rather than chasing after individual vanity keyword metrics.
Today, search engines want to give users not only the best possible information but also the best possible experience when consuming that information. This is where UX and SEO start to interact.
That's why I analyze a variety of search factors and key performance areas using premium tools and resources, such as Google Analytics, Search Console, SEM Rush, Ahrefs, Screaming Frog, and many others.
I then map out an action plan, which falls into three phases.
- Identify topics and trends that your target market is interested in, particularly when researching solutions to their problems.
- Optimize your existing content based on that research, and create a content strategy to attract and educate prospects, as well as compelling copy that moves them to take action.
- Improve your conversion rates by optimizing landing pages, improving load speeds, fixing crawl errors, removing snags, adding eye gravity, and integrating lead capturing devices.
*Snapshot of the last 30 days of a decade-old website I optimized and relaunched two months ago, which went from 40 visitors a month to 700 and climbing, resulting in a 1,625% increase.
I have processes, tools, and systems I use that deliver exceptional results for my clients. They address and monitor a variety of key result areas and search ranking factors that fall into one of three categories.
Audit and Anaysis
- Full Website Analysis
- Common SEO Issues
- Speed Optimizations
- Broken Links Check
- Google Penalty Check
- Security Optimizations
- Mobile Responsiveness
- Usability and Accessibility
- Competitive Gap Analysis
- Topical Research
- Website Structure
Setup and Integration
- Content Restructuring
- Updated Site Architecture
- Redirects and Linking
- User-Centred Navigation
- Customer Journey Mapping
- Code Improvements
- Sitemap Creation
- Webmaster Tools Setup
- Analytics Setup and Integration
- Business Profiles and Listings
Conversion and Growth
- Compelling Copywriting
- Consumption Education
- Offer Tangibilization
- Content Authority Development
- Editorial Planning and Posting
- Link Structure Improvement
- Social Signals Boosting
- Content Amplification
- Multivariate Split-Test Setup
- Progressive Optimization
- Monitoring and Maintenance
Are We a Fit?
While I have worked in almost every major industry, from SaaS to medical clinics and everything in between, my services are ideal for:
- Businesses with a new website but who need to optimize it properly for attracting and growing long-term organic traffic.
- Companies with a well-performing website but who need to outrank competitors, increase their traffic, or grow their sales.
- Marketing teams who need outside help to dominate search results, find bottlenecks that are costing them sales, upgrade and migrate their site, or take their digital presence to the next level.
I'm a senior digital marketing specialist. For the better part of 30 years, I've produced thousands of top rankings for my clients, written hundreds of profitable marketing pieces, and even broken industry records. Most of the companies I've worked with have experienced measurable results, such as:
- Increased targeted traffic by an average of 280% with each quarter;
- Improved conversions by 64% with a 90% boost in generated leads;
- Produced and was instrumental in generating $300 million in sales;
- And removed bottlenecks that resulted in $420,000 extra sales.
While I ran my own copywriting and marketing consultancy for two decades, I've also worked as Director of Marketing Communications and SEO Manager within an agency that was a Google Premier Partner. I've worked with clients ranging from individual entrepreneurs to enterprise-level multinationals.
Since the dotcom boom, I've pioneered many game-changing strategies and coached thousands of businesses around the world in a variety of industries. I've shared the stage with Mark Victor Hansen, Jay Conrad Levinson, Jay Abraham, Russell Brunson, Ryan Deiss, and Dan Kennedy just to name a few.
I'm the author of several books and wrote hundreds of published articles on marketing, copywriting, and business. I hold 16+ certifications in the SEO, digital marketing, and ecommerce spaces, and I'm a member of several industry associations including the Canadian Marketing Association.
Think we should work together? If you're interested in grabbing coffee and talking shop, I would love to hear from you. Drop me an email and let's chat.
My rates are very simple. I work on an hourly rate billed on a monthly retainer. There are no long-term commitments, no project-based fees, and no surprises. If things don't work out for any reason, a one month (one billable cycle) notice is all is needed to discontinue.
My Minimum Retainer is 10 Hours
Retainers are sold in groups of 10 hours and any excess work* is billed at the standard hourly rate of $150. An initial consultation call will help determine the number of hours each month required to achieve the goals you wish to reach. Here are examples of monthly retainers:
*If any outside help is required, I'll hire them but you pay them directly. I simply charge you a 10% management fee over their billings for managing their work and approving their deliverables.
Want to Get Started?
- An initial strategy call will give us a good idea if we're a fit, and how many hours of work are required in total, amortized over a period of time as your budget allows.
- My fees are payable in advance at the beginning of every month to retain my services. Any excess time is billed at the end of the month at the standard rate.
- Short, one-off projects are also considered.
Out of the hundreds of testimonials I've received, here is just a few.