I Help Businesses Grow
I do this by increasing their organic traffic (SEO) and conversion rates (CRO) for lead generation and sales.
What I Can Do For You
I can help you accelerate growth by increasing your qualified organic traffic, and converting that traffic into leads and sales. As a marketing consultant, I will work with you as an addition or extension to your team to optimize your exposure and lead generation.
Using tools and checklists, I dive into your current rankings, traffic analytics, and website architecture. I conduct a UX and technical SEO audit to find any snags that need to be addressed. I then conduct some topical research, map topics to existing pages, and uncover gaps.
Next, I put together a series of action items to implement. But I structure my processes in such a way that they remain flexible and can easily adapt when situations and priorities change. They’re more like a framework I can manipulate rather than a plan set in stone.
Finally, I execute the plan, which is always focused on growth, lead generation, and sales. I also provide you with ongoing reports to keep you informed, and I use a variety of preferred platforms, premium tools, best practices, and helpful resources to do the job.
“A huge thank you to Michel for doing such a masterful job on writing the Traffic Secrets salesletter. (Michel) is the author of the biggest launch letter promoting the fastest selling ‘how-to' course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release!”
Today, people search based on topics, not keywords.
Effective, long-term SEO focuses on the user's search intent. That's why I put my effort into increasing the overall qualified organic traffic rather than chasing after individual vanity keywords. Plus, when it comes to converting that traffic into leads or sales, this is where UX and SEO start to interact. They share the goal of helping users to complete their tasks by providing them with relevant information.
My approach is to start by auditing your current rankings, traffic, architecture, content, and more to get a better understand of your situation. I use a number of tools and resources to accomplish this, such as Google Analytics, SEM Rush, Ahrefs, Moz, etc. Once the audit is done, I then map out an action plan, which may be done in phases.
- Identify key topics and trends that your target market is interested in when looking for solutions to their problems.
- Optimize your existing site and content based on those topics, and create a content strategy to attract, educate, and convert prospects during their research for what you offer.
- Improve conversion rates by optimizing your landing pages, improving page load speeds, fixing crawl errors, and integrating proper lead capturing and nurturing devices throughout.
*Snapshot of the last 30 days of a website I optimized two months ago, which went from 40 visitors a month to 700 and climbing.
I'm a marketing specialist with extensive digital marketing experience. For the better part of 30 years, I've produced thousands of top 10 rankings, written hundreds of successful marketing communications pieces, and helped to produce over $300 million in sales for my clients.
Since before the dotcom boom, I've pioneered game-changing marketing strategies and broken many industry records. I've coached thousands of businesses around the world in a wide variety of industries. I've helped clients ⏤ ranging from single entrepreneurs to enterprise-sized multinationals ⏤ drive demand, generate leads, convert sales, and grow revenue.
As a public speaker, I’ve trained thousands of people around the globe and shared the stage with Mark Victor Hansen, Jay Conrad Levinson, Jay Abraham, Russell Brunson, Ryan Deiss, and Dan Kennedy, just to name a few.
I'm the author of several books, including "Power Positioning" and "The Death of The Salesletter," and wrote hundreds of published articles on marketing, Internet marketing, and business. I hold 16 certifications in the SEO, marketing, ecommerce, and analytics spaces, and I'm a member of several industry associations including the Canadian Marketing Association.
Think we should work together? Interested in grabbing coffee and talking shop? I would love to hear from you. Drop me an email and let's chat.