I Help Businesses Grow
I can help accelerate growth by increasing your qualified organic traffic, and converting it into leads and sales.
What I Can Do For You
As a digital marketing specialist with expertise in SEO and CRO, I can help build your exposure, boost your pipeline, and grow your revenue. As an independent consultant, I can work as an addition to your marketing team to optimize your lead generation and sales.
I Audit.
Using tools and checklists, I dive into your current rankings, traffic analytics, and website architecture. I conduct a UX and technical SEO audit to find any snags that need to be addressed. I then conduct some topical research, map topics to existing pages, and uncover gaps.
I Plan.
Next, I put together a series of action items to implement. But I structure my processes in such a way that they remain flexible and can easily adapt when situations and priorities change. They’re more like a framework I can manipulate rather than a plan set in stone.
I Work.
Finally, I execute the action plan, which is always focused on growth, lead generation, and sales. I follow best practices, and use a variety of tools, software, and resources to do the job. I review and adjust my plan, and provide you with ongoing reports to keep you informed.
Need Advice?
I offer consulting and coaching services, ranging from one-hour web meetings to full-day sessions.
My Books, Blogs, and Courses
I offer a number of courses, articles, ebooks, and learning materials. Many of them are free. Visit my blog to find out more or contact me to get a copy.
Are We a Fit?
While I have worked in almost every major industry, from SaaS to medical clinics and everything in between, my services are ideal for:
- Businesses with a new website but who need to optimize it properly for attracting and growing long-term organic traffic.
- Companies with a well-performing website but who need to outrank competitors, increase their traffic, or grow their sales.
- Marketing teams who need outside help to dominate search results, find bottlenecks that are costing them sales, migrate their site, or take their digital presence to the next level.
Feedback
Out of the hundreds of testimonials I've received, here is just a few.
My Philosophy
Today, people search based on topics, not keywords.
Effective, long-term SEO focuses on the user's search intent. That's why I put my effort into increasing the overall qualified organic traffic rather than chasing after individual vanity keyword metrics.
When it comes to converting traffic into leads or sales, this is where UX and SEO start to interact. They share the goal of helping users to complete their tasks by providing them with relevant information.
Therefore, my approach is to first conduct a deep analysis of your website and analytics. I look at your website architecture, current rankings, navigational structure, content performance, and more.
I use a number of tools and resources to accomplish this, such as Google Analytics, SEM Rush, Ahrefs, Moz, etc. Once the audit is done, I then map out an action plan, which falls into three phases.
- Identify key topics and trends your target market is interested in, particularly when looking for solutions to their problems.
- Optimize your existing content based on that research, and create a content strategy to attract and educate prospects.
- Improve your conversion rates by optimizing landing pages, improving load speeds, fixing crawl errors, removing any bottlenecks, and integrating proper lead capturing devices.
*Snapshot of the last 30 days of a decade-old website I optimized and relaunched two months ago, which went from 40 visitors a month to 700 and climbing, resulting in a 1,625% increase.
My Story
I'm a senior marketing specialist with extensive digital marketing experience. For the better part of 30 years, I've produced thousands of top 10 rankings for my clients, increased conversions by over 700%, written hundreds of profitable marketing pieces, and helped to produce over $300 million in sales.
While I owned my own agency for two decades, I've also worked as Director of Marketing Communications and SEO Manager within a Google Premier Partner agency in Ottawa, Canada. I've worked closely with clients ranging from individual entrepreneurs to enterprise-level multinationals.
Since before the dotcom boom, I've pioneered several game-changing marketing strategies and broken many industry records. I've coached thousands of businesses around the world in a wide variety of industries. I've shared the stage with Mark Victor Hansen, Jay Conrad Levinson, Jay Abraham, Russell Brunson, Ryan Deiss, Les Brown, and Dan Kennedy just to name a few.
I'm the author of several books and wrote hundreds of published articles on marketing, copywriting, and business. I hold 16 certifications in the SEO, digital marketing, and ecommerce spaces, and I'm a member of several industry associations including the Canadian Marketing Association.
Think we should work together? Interested in grabbing coffee and talking shop? I would love to hear from you. Drop me an email and let's chat.