Books Archives

I’ve written a few ebooks, white papers, and publications. You can read them here. If I write more, subscribe to my newsletter and you’ll be the first to now — even before the public does.

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The 10 Commandments of Power Positioning

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
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The Death of The Salesletter 1 | death of the salesletter

The Death of The Salesletter

In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.
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Michel Fortin Marketing Consultant