On David Garfinkel’s copywriting podcast, we talked about SEO copywriting, and how it’s just as important for boosting conversion as it is for driving traffic.
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SEO Copywriting in 2020
Tag: copy
The other day, an aspiring copywriter asked me a question that I hear all too often: “How do I distinguish myself from other copywriters?” The answer is not an easy one. It takes some thought, some time, and perhaps some inspiration. But time after time, I have found that most people tend to overlook one […]
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Risk-Reversal’s Role Reversal
The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of sales copy is the power of risk reversal. That is, taking a larger risk from the sale than the purchaser of your product. Risk reversal is a powerful […]
A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]
I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]
The other day, one of my readers asked me the following question, which I found rather interesting: “Why should the author of a product be included in their sales copy?” Seems like a pretty redundant question, right? Especially to any veteran copywriter or marketer worth their salt. But the question didn’t stop there. The reader […]
When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]
In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.” Gap Analysis is an immensely powerful selling technique. It’s also an important feature […]
One of the most popular threads on my now defunct discussion forum for copywriters was one started by my friend Dean Jackson. If you don’t know Dean Jackson, he is a Torontonian, a real estate mogul, an information marketing millionaire (author of many programs, including the highly successful “Stop Your Divorce!”), and a darn-fine copywriter. […]