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Tag: Marketing Strategy

Three worn business playbook binders stamped with red EXPIRED labels standing on a boardroom table with a strategist drawing a modern business framework on a whiteboard in the background

Three Growth Playbooks That Stopped Working Anymore

2026-03-13 by Michel Fortin

The playbooks that drove growth for the past decade have quietly stopped producing results. Here are the three I see failing most often and what’s replacing them.

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Three-person strategy team mapping a bull's-eye targeting framework on a glass wall during a marketing planning session

Why Most Companies Are Targeting the Wrong People (And How I Fix It)

2026-03-08 by Michel Fortin

When a solid offer fails to convert, the problem is usually the audience. Here’s the two-read targeting model I use in fractional CMO and CRO engagements to separate where the buyer is from who the buyer is, and how to apply both before you change your funnel.

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Accelerate Your Revenue Growth

Partner with a senior fractional executive to fix broken marketing systems and architect a scalable revenue engine for your growth-stage brand.

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Fractional executive services, including senior CMO, CRO, and CSO expertise for growth-stage and expert-led firms. Diagnosing and fixing broken marketing and revenue systems.

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