The playbooks that drove growth for the past decade have quietly stopped producing results. Here are the three I see failing most often and what’s replacing them.
Tag: Marketing Strategy
Why Most Companies Are Targeting the Wrong People (And How I Fix It)
When a solid offer fails to convert, the problem is usually the audience. Here’s the two-read targeting model I use in fractional CMO and CRO engagements to separate where the buyer is from who the buyer is, and how to apply both before you change your funnel.
