Back from a short vacation. It was a beautiful week at a cottage by the lake. Most days were hovering around a warm 22° Celsius (72° Fahrenheit), but with a couple of frosty mornings that caused a dense fog to cover the entire lake. It was absolutely gorgeous. Before I left, I appeared as a […]
Tag: marketing strategy
The 4 Pillars Of Power Positioning
Back in 2002, I wrote a book called Power Positioning. It was an expanded version based on my booklet, The 10 Commandments of Power Positioning, which I wrote back in 1992. In it, I defined Power Positioning as a skillful blend of “the art of positioning” and “the science of direct response” because it has […]
The 10 Commandments of Power Positioning
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
I experimented with creating my own video or vlogging series based on questions people asked. But this was just an experiment. I later switched to another channel, but I wanted to post the eight episodes here. If you want to know when I post new stuff, subscribe to my YouTube channel. Better yet, sign up […]