Stories are not just for entertaining our audiences. They also give our content context. Context is far more important than we think especially in content marketing SEO.
A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]
In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.