Stories are not just for entertaining our audiences. They also give our content context. Context is far more important than we think especially in content marketing SEO.

Stories are not just for entertaining our audiences. They also give our content context. Context is far more important than we think especially in content marketing SEO.
A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]
In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.