Categories
SEO

Content Marketing SEO, Without Context, Is Meaningless

Stories are not just for entertaining our audiences. They also give our content context. Context is far more important than we think especially in content marketing SEO.

Categories
Copywriting

When And How To Use An Alias In Business

A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]

Categories
Books

The Death of The Salesletter

In 2006, I predicted the death of the salesletter (long-scrolling direct response) and the birth of an interactive, content-driven model. Turns out I was right.