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Productivity

I Was Lying For Over 30 Years

For the better part of 30 years, I told the story of how I got into marketing and copywriting, which was completely by accident. I only recently realized that I’ve been wrong all along. Well, not entirely, because the story is certainly true. What was wrong was my reason behind it. My first career was […]

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Productivity

Perfection Is The Perfect Way To Ruin Good Marketing

This week, I watched a video from one of my favourite people, Dori Clark, who talked about writer’s block. She said, “I don’t believe in writer’s block, it doesn’t exist.” Her point, coming from a journalism background, is that when you’re facing constant deadlines, you never have writer’s block because you can’t have it. Writer’s […]

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Productivity

Rip Up Your To-Do List And Use This Instead

I’ve used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I’ve probably used it. And each time, I keep coming back to one. It has been my favourite method for a long time. The reason is simple: […]

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Productivity

The Pitfalls and Blessings of ADHD

Preamble. After I wrote this article on LinkedIn, a few people asked me to publish it in a more public medium so they can share it. So I decided to reprint it here. Please feel free to share it, too. This week, I read an article by another coach and copywriter about her recent ADHD […]