Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with SEO.
I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old […]
These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]
How to Do an SEO Competitive Analysis
Performing an SEO competitive analysis can ensure your business is competing for the right keywords and producing quality content with proven results.
6 Important, Useful, and Free SEO Tools
When it comes to managing your SEO, there are hundreds if not thousands of tools out there. Check out these 6 important free SEO tools.
To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.