Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with SEO.
I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old […]
These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]
Performing an SEO competitive analysis can ensure your business is competing for the right keywords and producing quality content with proven results.
When it comes to managing your SEO, there are hundreds if not thousands of tools out there. Check out these 6 important free SEO tools.
To determine your content funnel, focus on your user’s current stage of awareness and next steps. To help you, remember this acronym called the OATH formula.