Tag: online marketing

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

SEO consultant, UX design, and CRO marketing consulting

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

Categories
Productivity

Rip Up Your To-Do List And Use This Instead

pexels bich tran 760710 scaled | Rip Up Your To-Do List And Use This Instead | Visibility. Marketing. Advisory.

I’ve used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I’ve probably used it. And each time, I keep coming back to one. It has been my favourite method for a long time. The reason is simple: […]

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Books

The 10 Commandments of Power Positioning

waterfall, rainbow, spray

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

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Productivity

The Pitfalls and Blessings of ADHD

Adhd stress anxiety adult hard man mess
Adhd stress anxiety adult hard man mess

Preamble: A friend wrote about her recent ADHD diagnosis at age 45. I was diagnosed at 52, so it resonated deeply with me. I found myself nodding with each symptom she described. It inspired me to write one of my own. I was reluctant to discuss this at first and open myself up this way. […]

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Copywriting

Risk-Reversal’s Role Reversal

shaking hands, handshake, hands
People seek guarantees and fear making bad decisions | Photo by geralt

The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of sales copy is the power of risk reversal. That is, taking a larger risk from the sale than the purchaser of your product. Risk reversal is a powerful […]

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Copywriting

Forget Benefits, And You Will Sell More

dollar 499481 1920 | Forget Benefits, And You Will Sell More | Visibility. Marketing. Advisory.

What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The […]

Categories
Copywriting

New To Copywriting? Start Here…

tartan track, career, athletics

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?” Since my coaching students also get access to any of my digital programs, they also get access to my private website, where I share over […]

Categories
Copywriting

Write Magnetic Headlines With These 7 Tips

number 437925 1920 | Write Magnetic Headlines With These 7 Tips | Visibility. Marketing. Advisory.

I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]

Categories
Copywriting

The Biggest Mistake Copywriters Make

mistake 1966448 1920 | The Biggest Mistake Copywriters Make | Visibility. Marketing. Advisory.

Most of the copy people ask me to rewrite seem to offer great products and services. In fact, some offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling on my lap because they’re desperately unproductive. When clients ask me to critique or […]