After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.
Preamble: This post was originally written in late 2006. It’s my answer to a common question I get quite often. It needed an update, so here it is. Someone recently asked me this question: “I was wondering, ‘What keeps Michel Fortin writing?’ I mean, Michel, what is your 3, 5, or 7-point formula to get […]
My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: “Here’s how I made my first ‘money’ in copywriting.” Then one by one, other copywriters started adding their own. The responses were nothing short of amazing! […]
I’ve used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I’ve probably used it. And each time, I keep coming back to one. It has been my favourite method for a long time. The reason is simple: […]
In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.
Preamble. After I wrote this article on LinkedIn, a few people asked me to publish it in a more public medium so they can share it. So I decided to reprint it here. Please feel free to share it, too. I’m an SEO consultant and digital marketer, but I always did a lot of copywriting, […]
The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product. Risk reversal is a powerful […]
What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The […]
As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?” Since my coaching students also get access to any of my digital programs, they also get access to my private website, where I share over […]