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SEO

How to Get Backlinks? Stop Chasing Them

One of the most common tactics for SEO, and it’s something that a lot of SEO experts swear by, is building backlinks. SEO backlinks don’t have to be painful.

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SEO

Stop Writing For SEO, Do These 3 Things Instead

We would stuff the writing for SEO with keywords as we write, refine to match exact keyphrases, and even rewrite and twist it so much that it compromised its quality,

Categories
Marketing

Don’t Be Transparent, Be Authentic Instead

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, Instagram, their own blog, or whatever. They say it’s all about being “transparent,” and transparency is good. But I think we need to be careful. Transparency may seem trendy. It may seem noble or humble. But […]

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SEO

Funnel Marketing: 5 Things to Laser Focus On

5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.

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Marketing

The 4 Pillars Of Power Positioning

Back in 2002, I wrote a book called Power Positioning. It was an expanded version based on my booklet, The 10 Commandments of Power Positioning, which I wrote back in 1992. In it, I defined Power Positioning as a skillful blend of “the art of positioning” and “the science of direct response” because it has […]

Categories
Productivity

Rip Up Your To-Do List And Use This Instead

I’ve used many task management programs throughout my career. Whether they were to-do lists, daily planners, journal notebooks, online tools, software applications (too many!), etc. Name it and I’ve probably used it. And each time, I keep coming back to one. It has been my favourite method for a long time. The reason is simple: […]

Categories
Books

The 10 Commandments of Power Positioning

In 1992, I wrote power positioning as a way to help attract clients in my early career as a marketing consultant without the need for cold-calling or selling.

Categories
Productivity

The Pitfalls and Blessings of ADHD

Preamble. After I wrote this article on LinkedIn, a few people asked me to publish it in a more public medium so they can share it. So I decided to reprint it here. Please feel free to share it, too. This week, I read an article by another coach and copywriter about her recent ADHD […]

Categories
Copywriting

Write Magnetic Headlines With These 7 Tips

I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]