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Tag: conversation

How to Do an SEO Competitive Analysis

Post author By Michel Fortin
Post date November 18, 2020

Performing an SEO competitive analysis can ensure your business is competing for the right keywords and producing quality content with proven results.

Tags adhd, blog, client, code, content, conversation, google, keyword, keyword research, marketer, Research, scan, search, search engine, seo, seo audit, tool, website

Marketing

Don’t Be Transparent, Be Authentic Instead

Post author By Michel Fortin
Post date October 4, 2020

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, Instagram, their own blog, or whatever. They say it’s all about being “transparent,” and transparency is good. But I think we need to be careful. Transparency may seem trendy. It may seem noble or humble. But […]

Tags abuse, advertising, author, authority, blog, content, conversation, copywriting, criticism, internet, limit, message, openness, privacy, prospect, relationship, scam, search, search engine, secret, seo, social, social media, tips, transparency, tweet, web 2.0

Copywriting

How to Target Your Perfect Customer

Post author By Michel Fortin
Post date July 22, 2020

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]

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