Categories
Copywriting

Digital Scarcity: Does It Still Convert?

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It’s simply human nature. So the goal of applying scarcity is to prevent prospects from […]

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Interviews

John Carlton Interview

In 2005, I held three rarely given teleseminars with Gary Halbert and John Carlton. In this one, John Carlton shares timeless top copywriting lessons for free.

Categories
Interviews

Gary Halbert Interview #1

In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.

Categories
Interviews

Gary Halbert Interview #2

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.