Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.
Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]
In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.
Here’s a reprint of an answer I gave a student in another forum who asked: “Long copy? Or short copy?” 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press. But long copy always outperforms short copy. Don’t be long for the sake of being long. […]