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SEO

Outsource SEO Content Writing With This Simple Template

Clients have asked me about my SEO content writing process. I explained the various steps and enclosed a content writing template to easily create blog content.

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SEO

Stop Writing For SEO, Do These 3 Things Instead

We would stuff the writing for SEO with keywords as we write, refine to match exact keyphrases, and even rewrite and twist it so much that it compromised its quality,

Categories
SEO

What Google Wants With Your Money or Your Life (YMYL)

As a professional, your content is your beacon. It’s what gets people to notice you; it gets them to learn more about you this works the same in a Google Ranking check.

Categories
Productivity

I Was Lying For Over 30 Years

For the better part of 30 years, I told the story of how I got into marketing and copywriting, which was completely by accident. I only recently realized that I’ve been wrong all along. Well, not entirely, because the story is certainly true. What was wrong was my reason behind it. My first career was […]

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SEO

Digital Marketing Specialist: Communicate Authority by Association

Having a community of existing clients in certain professions, such as lawyers and doctors, and a digital marketing specialist is obviously challenging if not prohibitive.

Categories
Copywriting

5 Ways To Make Your Claim More Believable

Blowing your own horn can seem like a productive marketing effort, and it may seem to communicate self-confidence. But it’s often done wrong, which makes it ineffective and counterproductive, and can even backfire. Saying you’re the best in your field, your claim is suspect and dismissible at best, and arrogant and disdainful at worst. Either way, you […]

Categories
Copywriting

Your Reader Wants To Know These 5 Things

The other day, one of my readers asked me the following question, which I found rather interesting: “Why should the author of a product be included in their sales copy?” Seems like a pretty redundant question, right? Especially to any veteran copywriter or marketer worth their salt. But the question didn’t stop there. The reader […]

Categories
Copywriting

How to Extract Doubt From Your Sales Copy

A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Other than poor targeting, lack […]

Categories
Copywriting

The Seven Deadly Sins of Website Copy

Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common […]