Interviews

These posts include interviews I’ve done or given in which I discuss SEO, CRO, digital marketing, copywriting, positioning, and business. To know when I post more, subscribe below.

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SEO Copywriting with Michel Fortin on The Copywriters Podcast

SEO Copywriting in 2020

November 16, 2020

David Garfinkel is not only one of the best professional copywriters I've ever had the pleasure and honor of working with, but also he is known as the world's top copywriting coach. And for good reason.

Not many people, including copywriters, can distill the craft of writing persuasively into easy-to-understand, easy-to-implement concepts.

But David can.

I've known David for close to 20 years. We've shared the stage together, delivered seminars together, and even created products together.

And in the last few years, David has been hosting a podcast called the Copywriters Podcast. It's a must-listen if you're into copywriting or just want to learn how to be more compelling in your communications.…

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How to Secretly Dominate Your Market 1 |

How to Secretly Dominate Your Market

September 20, 2020

On September 10, 2020, I appeared as a guest on Ed Rush's EdTalks Live Videocast. Ed Rush is a consulting client, a good friend, and a former F-18 top gun fighter pilot and business advisor.

EdTalks Live! is a live, interactive, dialogue-style show. We talked about marketing, copywriting, selling, psychology, business, SEO, and more. It was only an hour but we had a live Q&A before the end.

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old newspaper, newspaper, retro

Interviews With Copywriting Legends

January 24, 2008

Recently, I held three rarely given teleseminars — a call with Gary Halbert, another with John Carlton, and a second follow-up call with Gary Halbert. These men are undeniably two of the world's most in-demand copywriters.

Each interview lasted for two hours for a total of six. Both Gary and John kept listeners riveted as they answered pressing questions from people like you and me about how to write effective copy that sells.

Listen online to these copywriting aces as they shoot the breeze and reveal some of their most prized tips. The recordings are available online, and the transcripts are included, too.…

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incredible hulk, superhero, green

Interview on In Search of Heroes

January 23, 2008

Ralph Zuranski: Hi, this is Ralph Zuranski. I'm on the phone with Michel Fortin. He's one of the leading copywriters in the world today. He is so successful in his writing that he's helped a number of the Internet marketers achieve $1 million dollar days in sales.

He has been at a number of the Internet conferences. Michel Fortin knows more about copywriting and testing copy than anybody that I've ever met.

I think that's one of the reasons why he's such a great teacher and also such a great copywriter. He tests every aspect of copywriting to find out what works.…

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microphone, recording, audio

Interview by Guru Knowledge

September 18, 2006

Last week, after returning from the hospital following my wife's mastectomy, something really cool happened. I was interviewed by Dale King, copywriter and owner of GuruKnowledge.org.

Why cool? Because I was a bit of a nervous wreck, thinking of my beautiful Sylvie and her battle with breast cancer. And being interviewed is somewhat therapeutic. It made me remember the things that are important to me, even though the interview was business-related.

That said, a lot of people said they loved the interview, so I decided to reprint it here, on my blog, for you. It also offers a few tips about how I write copy, how I think and how I view marketing in general.…

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hand, draw, pen

Halbert and Carlton Calls – Resources

April 2, 2006

Here’s a list of websites, tools, and resources, most of which are mentioned throughout this site or in the teleseminar audio recordings and transcripts. And while you're here, don't forget to let others know about this site and these recordings with the legendary Gary Halbert and John Carlton.

Calls

  • Gary Halbert and Michel Fortin – Call #1
  • John Carlton and Michel Fortin
  • Gary Halbert and Michel Fortin – Call #2
  • Resources mentioned on the calls

Authors

  • Gary Halbert’s Newsletter
  • John Carlton
  • John Carlton’s Blog
  • Michel Fortin
  • Michel Fortin’s Blog

Courses

  • Breakthrough Copywriting
  • Confessions of a Copywriter
  • Copywriting Crash Course
  • Double Your Profits
  • Giant Headline Swipe File
  • Infomarketer Blueprint
  • Masters of Copywriting
  • Six-Figure Copywriting

Resources

  • Carlton’s Golf Salesletters
  • Coaching Program
  • Copywriting Services
  • Copywriting Videos
  • Gary Bencivenga
  • E.
… Read More →
headphones, headset, audio

John Carlton and Michel Fortin

March 22, 2006

This is a call with John Carlton. It's about two hours long and the recording is split into 30-minute segments. (In the early 2000s, broadband wasn't fully adopted yet, so the split was to help with downloads.)

You can listen to each part, download the MP3s, or read the transcripts below. Here are links to other calls, including Gary Halbert and a list of resources mentioned on the calls:

  • Gary Halbert and Michel Fortin – Call #1
  • Gary Halbert and Michel Fortin – Call #2
  • Resources mentioned on the calls

Call Recordings

Part #1

Part #2

Part #3

Part #4

Transcripts

Part #1

Michel: We have everybody here now we're going to start.…

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phone, keys, communication

Gary Halbert and Michel Fortin – Call #1

March 22, 2006

This was an interview with the late Gary Halbert. A few weeks later, we did a follow-up call. So be sure to go listen to that one, too.

In the early 2000s, technology wasn't as advanced as it is today. This interview was so overwhelmingly popular, it reached our 1,000-line capacity before the call started. So apologies for the quality, which was less than desirable.

The recording is about two hours long and split into 30-minute segments. (As broadband wasn't fully adopted yet, the split was to help with downloads.) You can listen to each part, download the MP3s, or read the transcripts below.…

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phone, old, telephone handset

Gary Halbert and Michel Fortin – Call #2

March 22, 2006

This is the 2nd call with Gary Halbert, a few weeks after the first one. It's about two hours long and the recording is split into 30-minute segments. You can listen to each part, download the MP3s, or read the transcripts below.

As with the other calls, keep in mind that, in the early 2000s, broadband wasn't fully adopted yet. The call was also maxed out at capacity. So quality is less than desirable and the split was to help with downloads.

Links to other calls and resources mentioned on the calls:

  • Gary Halbert and Michel Fortin – Call #1
  • John Carlton and Michel Fortin
  • Resources mentioned on the calls

Call Recordings

Part #1

Part #2

Part #3

Part #4

Transcripts

Part #1

Michel Fortin: Well, let's just do a little quick check here.…

Read More →

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