Tag: maslow

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Copywriting

Headlines That Pull, Persuade, And Propel!

white blank notebook 733857 scaled | Headlines That Pull, Persuade, And Propel! | Visibility. Marketing. Advisory.

When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]

Categories
Copywriting

To Up Sales, Up Words With Upwords!

black claw hammer on brown wooden plank 209235 scaled | To Up Sales, Up Words With Upwords! | Visibility. Marketing. Advisory.

I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters, or emails using a language that only the person who wrote them understands. The bottom line is, most marketers and copywriters still seem to ignore the most important […]