Categories
SEO

Content Amplification to Become a Recognized Authority

Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.

Categories
Copywriting

Forget Benefits, And You Will Sell More

What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The […]

Categories
Copywriting

How to Extract Doubt From Your Sales Copy

A few years ago, something happened that provided incontrovertible proof of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. The one element that can transform flimsy, “yeah-right” copy into a sales-inducing powerhouse, is proof. Other than poor targeting, lack […]