Visibility. Marketing. Advisory.

Tag: customer

How to Target Your Perfect Customer

Post author By Michel Fortin
Post date July 22, 2020

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But I’ve critiqued some pretty good copy. Very well-written and compelling, too. But if the conversion rate is low (hence, the reason why I was hired […]

Marketing

Are All Business People Dishonest?

Post author By Michel Fortin
Post date May 2, 2008

Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]

Tags accountant, author, benefit, blog, choice, continuity, copywriter, copywriting, customer, decision, dentist, ego, feedback, forum, human, larry winget, marcia yudkin, marketer, marketing, mindset, money, philosophy, pricing, profit, refund, relationship, selling, seth godin, speaker, speaking, success, thinking

Thank you!