With SEO, plastic surgeons can provide good content and user experience. But it won’t generate results if the content doesn’t match the user’s search intent.
Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with SEO.
Silos and Bios: Two Key Expertise SEO Signals
An SEO audit investigated the drop in traffic for an SEO consulting client. Rankings fell likely because the site lacked two specific expertise SEO signals.
Content creation doesn’t have to be new content. Strategy can include a refresh of existing content by expanding older content. Marketing it is easier, too.
Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.
Visual Content Marketing Starts With SEO
With plastic surgeons, visual content marketing is key. However, here are three important SEO tips you must apply to your visual content before marketing it.
When it comes to SEO content. The best content answers the viewer’s questions. The best content attracts qualified traffic when you target the right market.
5 Critical Elements of SEO Content Creation
Defining the goal before strategizing content is crucial in developing a great SEO content creation strategy. Consistency is key when developing authoritativeness.
I’ve recently landed a new client. He’s a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old […]