Add to your attractability, you need to position yourself as an authority. The best way is to become a recognized expert is to use content amplification.
The other day, one of my readers asked me the following question, which I found rather interesting: “Why should the author of a product be included in their sales copy?” Seems like a pretty redundant question, right? Especially to any veteran copywriter or marketer worth their salt. But the question didn’t stop there. The reader […]