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Tag: empathy

Can Your Prospects Take An Oath?

Post author By Michel Fortin
Post date December 14, 2020

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Tags advertising, apathetic, awareness, blog, copywriter, copywriting, credibility, cro, empathy, eugene schwartz, formula, hurting, knowledge, market, marketing, oblivious, psychology, search, search engine, selling, seo, seo expert, solution, success, thinking

Copywriting

The Biggest Mistake Copywriters Make

Post author By Michel Fortin
Post date September 24, 2009

Most of the copy people ask me to rewrite seem to offer great products and services. In fact, some offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling on my lap because they’re desperately unproductive. When clients ask me to critique or […]

Tags copywriter, copywriting, empathy, interaction, internet marketing, marketing, online marketing, psychology, salesmanship, selling, speaking, tips, web marketing

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